High Performance in Enterprise Print Production
Nobody can imagine the world of trade and commerce without advertising material and catalogs which comprise innumerable and varied products. However, the effort and expenditure that are associated with the production of advertising material and catalogs are enormous. Time and deadline pressure along with cost pressure also constitute a huge risk factor. Large catalog and advertising material production projects generally involve more than 100 people who work on the print process simultaneously. Generally the purchasing managers are the ones who decide which products will be offered in catalogs and advertising material. Beyond that a large number of other people are involved in the print production process, including graphic designers, agencies, photographers, copywriters and translators. At the same time the increase in products and content leads to an increase in complexity of implementation, particularly when products from different suppliers have to be placed in different seasonal catalogs, advertising materials, flyers and advertising brochures, let alone if different brands, target-group specific versions and different languages have to be added.
The resulting planning and correction processes are so extensive nowadays that they cannot be efficiently managed without a workflow-controlled production system that provides central and media-neutral data storage. The new Whiteboard Editor comes in where other solutions have reached their limits and puts the cherry on the cake in terms of catalog and advertising material production in the enterprise environment. Central planning, production and print processes can now be managed more efficiently than ever before as the InDesign server is no longer needed. As a consequence, planning and coordination processes in the catalog and advertising material production are tremendously accelerated while at the same time allowing a large number of involved parties to work on the projects simultaneously.
The Whiteboard Editor enables the products to be place in the page grid of a visualized page planning via drag and drop. Instead of using resource-intensive high-resolution InDesign data, so-called whiteboard files are used. They have no own data file contents but rather serve as metadata carriers and placeholders for the planning of a publication. Whiteboard documents are created based on InDesign files and refer to them later on as a layout template. With this approach the InDesign server is not needed during the planning phase and is consequently not overloaded. This also eliminates delays due to the rendering of DTP files.
It is possible at any point during the whiteboard planning process to create an interim status in InDesign. This enables the graphic designer to already start working on the fine-tuning of the print data using the InDesign client which is synchronized with the web-based platform. Moreover, the system automatically passes on any adjustments to the planning status to the graphic designers. If, for example, a purchaser swaps one product with another one, the graphic designer can follow a guided process and easily update the document. The same applies to changes to the database and when removing, adding or swapping products. No changes are lost while a consistent performance is ensured. Please visit us at www.contentserv.com for more information on Contentserv and the Whiteboard Editor.
About Contentserv GmbH
Contentserv GmbH is the software manufacturer for Enterprise Marketing Management Solutions (EMMS). Contentserv provides creative systems for marketing, sales and communication and is unique in its all-round and user-friendly approach. All creative media and communication processes are supported with this approach. Media such as catalogs, portals and websites, magazines or advertising material are created professionally without specialized knowledge via a web browser. Thus, processes are optimized, and considerable savings in costs and time are achieved. This leads to quicker time to market in the product communication and in turn to a clear competitive edge.
Kontakt:
CONTENTSERV GmbH
Petra Kiermeier
Werner-von-Siemens-Str. 1
85296 Rohrbach / Ilm
+49 8442 92 53 870
pr@contentserv.com
http://www.contentserv.com
