Data Quality leader continues to expand reach into evolving Chinese market; New resources help Chinese organizations learn more about Data Quality best practices
BILLERICA, MA – December 9, 2013 – Trillium Software, A Harte Hanks Company (NYSE:HHS) and a leading, global enterprise data quality solutions and services provider, today outlined its on-going expansion within the Chinese market. The company, citing an explosion of global demand for effectively managing data and ensuring information quality, has built up new local language, marketing and product support in the region, and in its software solutions. As part of Trillium“s commitment to addressing the needs of both customers and alliances in China, the company has also launched its first Chinese-language website.
„China is quickly gaining an appetite for data quality solutions, and we are seeing many new opportunities for growth in the region. Data quality has become a critical business issue for many Chinese companies in order to compete and deal with local growth, in addition to U.S.-based multinational organizations conducting business in China,“ said John Nicoli, general manager and CEO at Trillium Software. „We have supported Chinese data as part of our data quality solutions for more than fifteen years; we are the one data quality software provider best positioned to provide optimal value to this marketplace.“
Trillium Software continues to build upon years of delivering proven data quality solutions that are created with a deep, contextual understanding of Chinese data. Historically the majority of Chinese companies focused on operational application systems and infrastructure to ensure increased levels of efficiency. However, with a burgeoning number of international entities establishing links to businesses in the region and exposing them to customer-centric practices, Chinese organizations are taking a closer look at how to turn information assets into revenue growth. In China, data governance, regulatory issues and customer and product data quality demands are quickly becoming a strategic business priority for Chinese companies and global doing business in China.
Utilizing Trillium Software, customers with regional offices in China such as Cisco, Merck and Phillips have already improved their information quality by leveraging the software“s ability to provide contextual understanding of the native Chinese data. Unlike other offerings, Trillium“s support of multi-byte data, as well as out-of-the-box management of the nuances, culture and language, creates a data quality platform that is optimized for data management, data governance and data quality. Local partners such as ChinaSage are building on Trillium Software“s history in the Chinese market and are selling proven solutions that have delivered results across the region for a number of years.
The new website will help Chinese companies better understand the business benefits, value and results that improved data quality can bring to their organizations. Visit the new site at http://www.trilliumsoftware.com/cn. It is translated into simple Chinese and provides links and documents to help organizations learn best practices for improving the value of their customer and product data. The site includes customer case studies, data sheets, white papers, position papers and specific content to help both business people and information technology professionals.
The site is currently available and fully functional with key sections that contain Chinese content such as:
– A Company page that offers data quality information to help business users, technology professionals and data stewards learn about the value and impact of improving the quality of data across their organization,
– Trillium Software product and solutions pages to provide more detailed content about the company“s core offerings,
– A „Contact Us“ form that enables users to ask questions and inquire about software and services,
– A focus on social business as well as a link to the Trillium Software Insights blog.
To learn more about Trillium“s commitment to global data quality best practices please visit http://www.trilliumsoftware.com/cn/ts-quality.aspx.
About Trillium Software
Trillium Software, A Harte Hanks Company, is a leading, global enterprise data quality solutions and services provider. Trillium“s data quality experts help organizations achieve increased business value from their global data management initiatives by providing enterprise data profiling and data cleansing software solutions that collaborate with existing data systems and applications.
Trillium“s data quality suite of products enable business executives and information technology professionals to profile, govern, manage, cleanse, and visualize data for CRM, MDM, regulatory and compliance, data warehouse and business intelligence initiatives. The company offers industry-specific business solutions that help solve data problems experienced by financial services, insurance, risk, healthcare and retail professionals. For more information about Trillium Software and its offerings, call (978) 436-8900 in the United States and in APAC call +86-21-62473561or visit Trillium Software online at http://www.trilliumsoftware.com.
About Harte Hanks
Harte Hanks (NYSE:HHS) is one of the world“s leading, insight-driven multi-channel marketing organizations, delivering impactful business results for some of the world“s best-known brands. Through strategic agencies and our core marketing services, we develop integrated solutions that connect brands with prospects and customers, moving them beyond awareness to transactions and brand loyalty. Visit the Harte Hanks website at http://HarteHanks.com or call (800) 456-9748.
This document contains trademarks owned by Harte-Hanks, Inc. and its subsidiaries, including, without limitation, Trillium Software®, Trillium Software System®, Total Data Quality™, Harte Hanks and other names and marks. All other brand names, product names, or trademarks belong to their respective holders.
Trillium Software Germany
Harte-Hanks Trillium Software ist ein weltweit führendes Unternehmen im Bereich der Datenqualität.
Die Grundlage jedes Unternehmenserfolgs sind aussagekräftige, korrekte und konsistente Daten. Trillium Software bietet Lösungen, die Daten analysieren, verbessern, standardisieren und mit zusätzlichen wertvollen Informationen anreichern. Dabei kann es sich sowohl um Daten zu Kunden, Produkten, Lieferanten oder Finanzen handeln. Typische Anwendungsgebiete sind zum Beispiel das Data Warehousing, MDM- und BI-Lösungen sowie Prozesse im ERP- oder CRM-Umfeld. Auch Compliance und Risk Management sind Einsatzbereiche des Trillium Software Systems. Datenqualitätslösungen von Trillium Software ermöglichen zudem die systematische Einführung einer Data Governance und deren kontinuierliche Überwachung. Das Trillium Software System® unterstützt Anwender aus Fachbereichen genauso wie die IT-Spezialisten, die die Systeme verwalten. Beide werden in die Lage versetzt, Datenauffälligkeiten zu identifizieren und zu beheben. Sowohl Fachanwender als auch IT-Verantwortliche können so den Zustand einzelner oder aller Daten überwachen, quantifizieren und kontinuierlich optimieren. Damit verbessert die Lösung die Geschäftsprozesse und stärkt nachhaltig den Unternehmenserfolg.
Diese Einschätzung teilen auch führende Analysten: So stufen Gartner, Forrester Research, Bloor oder BARC, Trillium Software stets als führend im Datenqualitätssegment ein.
Harte-Hanks, Inc. ist ein weltweit tätiges CRM-Unternehmen, das mithilfe seiner Technologien durchgehende, informationsbasierte Mehrwertlösungen für seine Kunden liefert. TRILLIUM SOFTWARE ist eine Division von Harte-Hanks und im Harte-Hanks Unternehmensverbund der Lösungspartner für alle Fragen des Datenqualitätsmanagements.
Die Harte-Hanks Trillium Software Germany GmbH ist die Deutschland-Tochter von Trillium Software und zuständig für Deutschland, Österreich und die Schweiz.
Weitere Informationen finden Sie hier: http://www.trilliumsoftware.com/de
Kontakt
Harte Hanks Trillium Software Germany GmbH
Holger Hagenlocher
Otto-Lilienthal-Straße 36
71034 Böblingen
+49 (0)172 7142599
holger_hagenlocher@trilliumsoftware.com
http://www.trilliumsoftware.com/de
Pressekontakt:
Agentur Holger Hagenlocher – Agentur für Marketing, PR & Sales Support
Holger Hagenlocher
Bühlstraße 2
78224 Singen
+49 (0)7731 7913361
presse.trilliumsoftware@hagenlocher-pr.com
http://www.hagenlocher.net
