Which developments can be expected for Germany’s media, telecom and entertainment industries in 2015 ?
Berlin, January 27, 2015. Every year, strategy consultant Goldmedia (www.Goldmedia.com) publishes its analysts‘ commentary on and assessments of important trends for the coming year in Germany.
Trend Monitor 2015 provides the outlook for select developments in the fields of media, telecom, entertainment and Internet.
Topics and theses in Goldmedia Trend monitor 2015:
– Data-driven content poised to enter the mass market. Data is the new gold standard – as long as you know how to interpret it
– Subscribe everything: Digital subscriptions are currently the most attractive business model
– TV disruption of the media formats: Young user groups increasingly prefer YouTube to classic media productions. Program producers can learn from this
– From social media to dark social: Messaging services become increasingly popular
– From radio to music streaming: The audio market is booming like never before
– Smart becomes practicable: The Internet of Things enters the consumer market
– Mobile payment ante portas! The market for mobile payment systems receives significant gains
– Searchless search becomes reality: Finding without searching thanks to thinking personal digital assistants
– Free to internet: Viewers push TV stations into the internet; however, away from their own video streaming offerings
– Driverless car: The vehicle takes over the steering wheel. Semi-autonomous driving assistants reach the volume segment
– Facebook is the phone book, WhatsApp is the telephone: The function of social networks further differentiates as a new understanding of privacy evolves
– Broadband becomes mobile: More and more internet users surf the web faster via mobile than landline
– MCNs are the major studios 3.0: Multi-channel networks open a new era of TV & video production
– Quo vadis advertising market: Shrinkage despite growth
– Embedded Analytics: Democratization of the data analysis
– Think digital: Leadership within the digital transformation requires new competencies
Please find more information on Trend Monitor 2015 here: http://www.goldmedia.com/en/news-en/trends-and-outlook-2015.html
Goldmedia GmbH has provided national and international clients with high-quality consulting and research services in the fields of media, entertainment and telecommunications since 1998. Goldmedia offers: in-depth analyses of markets and competitors; forecasts and strategic consulting services; the implementation of new business models; and consulting for restructuring whole companies, including M&A processes in the field of corporate finance. Goldmedia Group: Goldmedia GmbH Strategy Consulting, Goldmedia Marketing GmbH, Goldmedia Custom Research GmbH, Goldmedia Political & Staff Advising GmbH, Goldmedia Consulting GmbH. The company’s offices are in Berlin and Munich, Germany. More information at: www.Goldmedia.com
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