Social-Mobile-Local Destination Marketing
How can you encourage customers to more activities in difficult economic times? By making sure to them to have all the important information and attractive offers for the current location available in an app on their smartphone. In Spain, the apps „Zoneamos“ and „Vilanova+“ demonstrate how communication range and frequency of customer presence in the shops of entire cities and regions can dramatically be increased. They use a new social-local-mobile business solution provided by Spotlio to provide for locals and visitors real value together with hundreds of local shops.
After a few weeks the number of shops, restaurants, museums and other recreational facilities present in the Vilanova+ or Zoneamos app increased from a good dozen to several hundred. They all use the fact that according to a survey in the U.S. 88% of people act spontaneous based on relevant and interesting local information and offers on their smartphone. Spontaneity is again the driver for over 80% of purchases over the phone. The operators of the apps managed in a few weeks to make thousands of locals and visitors of the region south of Barcelona and around Valencia to be active participants in their mobile communities. About 60% of users of the new mobile commerce apps use it 2 to 3 times a week after downloading the Android, iPhone or web app.
Users benefit from information and exclusive offers from their region. The participating shops, restaurants and leisure facilities increase their reach and traffic on site. All have recognized that with the social-local-mobile business solution of Spotlio they have gotten an instrument in their hands to oppose the superiority of online trading somehow. Sergio Morant, director of Zoneamos in Dénia, Spain is excited and says: „We could put our focus on the full implementation of our innovative mobile commerce business model. Thanks to the easy-to-use app platform and mobile content management console of Spotlio we could focus from the beginning to the support of our customers and the successful marketing of the app in the difficult Spanish economic environment.“
Spotlio AG of Switzerland with offices in Vilanova south of Barcelona and in Salzburg, Austria operates a pioneering app platform for the individual, active presence in the mobile world. Real-time control over content and functions of your own apps, the simple integration of partners, sales systems and the social and mobile commerce functions of Spotlio“s apps build the base for business success through joint appearances with partners.
More information on www.spotlio.com/apps/#vilanova , in the app stores of Apple and Google with the keywords „zoneamos“ and „vilanova+“, or send an email to media@spotlio.com.
About Spotlio:
Spotlio from Switzerland with offices in Barcelona and Salzburg helps shopping and leisure providers to mobile business. The simple integration of partners in the Mobile Apps ensures always attractive offers and actual information for smartphone users. The viral and social marketing functions of the apps coming from Spotlio bring more reach and traffic for local businesses. The built-in mobile commerce features provide more revenue via the mobile sales channel.
press contact:
Spotlio AG
Herr Urs Grimm
Via dal Bagn 3
7500 St. Moritz – Graubünden – Schweiz – Europa
E-Mail: media@spotlio.com
www.spotlio.com
Spotlio from Switzerland with offices in Barcelona and Salzburg helps shopping and leisure providers to mobile business. The simple integration of partners in the Mobile Apps ensures always attractive offers and actual information for smartphone users. The viral and social marketing functions of the apps coming from Spotlio bring more reach and traffic for local businesses. The built-in mobile commerce features provide more revenue via the mobile sales channel.
Kontakt:
Spotlio AG
Urs Grimm
Via dal Bagn 3
7500 St. Moritz
12345678
media@spotlio.com
http://www.spotlio.com
