Hauppauge, New York (US) – May 31, 2012 – SMSC (NASDAQ: SMSC), a leading semiconductor company enabling content-rich connectivity systems, today launched the low-power TrueAuto(tm) LAN88730 MII/RMII 10/100 automotive Ethernet transceiver. This device is designed specifically to meet the high reliability requirements of automotive applications, such as on-board diagnostics or fast software download interfaces for central gateway and telematics modules, navigation systems, radio head units and connectivity devices. The LAN88730 Ethernet transceiver delivers increased access speed for diagnostics and software downloads when compared with the more traditional interfaces used by the car makers so far. When used within today’s complex vehicle electrical systems, the LAN88730 transceiver can help to diagnose issues faster and to lower software maintenance time so repairs are completed more efficiently and at a lower cost.
The TrueAuto quality LAN88730 transceiver has been specifically designed, fabricated, tested, characterized and qualified for the high reliability requirements of the car. The device provides a simple, digital interface via MII (IEEE 802.3u) to a standard MAC layer integrated in an embedded microcontroller. Built into an embedded device within the car, the chip can function as a network branch to the outside world, connecting the car to a personal computer, diagnostic tool or a complex Ethernet network in the repair shop.
„When using today’s traditional diagnostics interfaces, transferring data between the diagnostics bay and the car can be time consuming,“ said Dr. Christian Thiel, Senior Vice President and General Manager of SMSC’s Automotive Products Group. „SMSC’s new Ethernet transceiver delivers high data speed with our TrueAuto quality, offering the reliability grade that our automotive customers expect.“
Ethernet is a widely used networking technology in the repair shop IT infrastructure. Its broad proliferation, high-bandwidth and optimized communication for bursts or packets of information make it an excellent connectivity solution for the automobile. It can connect the external Ethernet-based infrastructure of the repair shop to a vehicle in a repair bay to then move large amounts of diagnostic information and software data seamlessly between the two.
The LAN88730 is available now.
Image source: SMSC
About SMSC’s TrueAuto Products
TrueAuto device robustness begins with designing SMSC’s reliability techniques within the silicon IC itself. The IC is fully-characterized over many operating parameters to ensure quality under a variety of conditions. SMSC’s TrueAuto approach meets or exceeds automotive reliability standards as well as customer-specific requirements and goes far beyond the stress tests prescribed by the AEC-Q100 specifications. Extensive technologies and processes, such as enhanced monitors, are used in the fabrication of TrueAuto products in order to continuously drive improvements in accordance with SMSC’s zero Defects per Million (DPM) goals.
About SMSC’s Automotive Product Line
SMSC’s automotive group is a supplier of TrueAuto(tm) infotainment and information semiconductor solutions to major auto-brands, including Audi, BMW, Hyundai, Jaguar, Land Rover, Mercedes-Benz, Porsche, Toyota, Volkswagen and Volvo. SMSC is a founding member of the MOST Cooperation, a cooperative of automakers, automotive systems architects and manufacturers and key components suppliers working to extend and refine the MOST(r) standard for the evolving requirements of automotive multimedia networking. Additional information is available at www.smsc.com.
About SMSC
SMSC is a leading developer of Smart Mixed-Signal Connectivity(tm) solutions. SMSC employs a unique systems level approach that incorporates a broad set of technologies and intellectual property to deliver differentiating products to its customers. The company is focused on delivering connectivity solutions that enable the proliferation of data in automobiles, consumer devices, PCs and other applications. SMSC’s feature-rich products drive a number of industry standards and include USB, MOST(r) automotive networking, Kleer(r) and JukeBlox(r) wireless audio, embedded system control and analog solutions, including thermal management and RightTouch(r) capacitive sensing. SMSC is headquartered in New York and has offices and research facilities in North America, Asia, Europe and India. Additional information is available at www.smsc.com.
Forward Looking Statements
Except for historical information contained herein, the matters discussed in this announcement are forward-looking statements about expected future events and financial and operating results that involve risks and uncertainties. These uncertainties may cause our actual future results to be materially different from those discussed in forward-looking statements. Our risks and uncertainties include the timely development and market acceptance of new products; the impact of competitive products and pricing; our ability to procure capacity from our suppliers and the timely performance of their obligations, commodity prices, interest rates and foreign exchange, potential investment losses as a result of liquidity conditions, the effects of changing economic and political conditions in the market domestically and internationally and on our customers; our ability to realize the expected benefits of acquisitions; our relationships with and dependence on customers and growth rates in the personal computer, consumer electronics and embedded and automotive markets and within our sales channel; changes in customer order patterns, including order cancellations or reduced bookings; the effects of tariff, import and currency regulation; potential or actual litigation; and excess or obsolete inventory and variations in inventory valuation, among others. In addition, SMSC competes in the semiconductor industry, which has historically been characterized by intense competition, rapid technological change, cyclical market patterns, price erosion and periods of mismatched supply and demand.
Our forward looking statements are qualified in their entirety by the inherent risks and uncertainties surrounding future expectations and may not reflect the potential impact of any future acquisitions, mergers or divestitures. All forward-looking statements speak only as of the date hereof and are based upon the information available to SMSC at this time. Such statements are subject to change, and the Company does not undertake to update such statements, except to the extent required under applicable law and regulation. These and other risks and uncertainties, including potential liability resulting from pending or future litigation, are detailed from time to time in the Company’s reports filed with the SEC. Investors are advised to read the Company’s Annual Report on Form 10-K and quarterly reports on Form 10-Q filed with the Securities and Exchange Commission, particularly those sections entitled „Other Factors That May Affect Future Operating Results“ or „Risk Factors“ for a more complete discussion of these and other risks and uncertainties.
SMSC, MOST, Kleer, JukeBlox and RightTouch are registered trademarks and TrueAuto and Smart Mixed-Signal Connectivity are trademarks of Standard Microsystems Corporation.
Kontakt:
SMSC Europe GmbH
Alexander Stoeckle
Bannwaldallee 48
76185 Karlsruhe
0721 625 37 0
http://www.smsc-ais.com
press-ais-europe@smsc.com
Pressekontakt:
alvacon::pr
Mandy Ahlendorf
Maximilianstraße 8
82319 Starnberg
pr@alvacon.com
+49815155500911
http://www.alvacon.com
