After Munich-based agency Zeichen & Wunder developed a new trade show concept which effectively made the SAP’s 2012 CeBIT booth a huge success, the two companies decided to continue working together for this year“s event. From 5-9 March 2013, visitors to CeBIT will experience a strong brand installation spanning an enormous 5,000 m2 with a truly inspiring theme: „Share your dreams“.
Zeichen & Wunder is delighted about continuing its creative collaboration with SAP at CeBIT 2013. This year, the main focus is on creating an exhibition that allows visitors to explore the new SAP brand experience in greater depth while highlighting the possibilities of the SAP HANA software. Everything from the communication concept, big picture and architecture to the films and music is designed to present the SAP brand and its products in an impressive way.
Around 260,000 people visited the SAP booth at last year’s CeBIT . In addition to inviting people to linger, the exhibition concept included a 50-metre long „Inspiration Alley“ with pillars featuring dual LED displays. Overall, the installation provided a great deal of space to generate interest in the brand. The Munich-based agency transformed the message of the SAP brand into a realm in which people could encounter it first-hand. After filtering these experiences, Zeichen & Wunder developed further ideas on this basis and looks forward to the new SAP experience world at CeBIT 2013.
With this latest concept, Zeichen & Wunder aims to make the SAP brand more accessible and personal for customers. „We chose Zeichen & Wunder because Marcus von Hausen“s team knows how to present our brand and our products in an effective, yet unexpected way with a great deal of finesse,“ said Katja Mehl, Head of Marketing Middle & Eastern Europe. A variety of different themes will be featured in 2013 booth, which promises to be even more dynamic. In addition to stage shows and talks, this year“s exhibition will also include surprising showcases to captivate visitors. The main highlight at CeBIT 2013 will definitely be the unique SAP HANA software. It“s time to get excited.
Trust your senses! Zeichen & Wunder follows this approach to develop strong identities and outstanding designs for demanding clients and premium brands. The Munich-based design agency supports clients in every step in the process – from concept development to realisation – in the areas of brand development, corporate design, print and online communication, POS and retail design, as well as trade show and exhibition communication. Most of Zeichen & Wunder’s clients are in the fields of retail, technology, automotive, culture and sports.
Managing Partners Irmgard Hesse and Marcus von Hausen believe in the integration of excellent design and strategic thinking. The design specialists have made it their mission to discover the exceptional and make it tangible. They rely on the extensive experience and know-how of their team of strategic consultants, concept developers, copywriters, communication and interior designers, and project managers. Zeichen & Wunder is located in a large, historic and newly renovated ballroom in Munich“s city centre. This inspiring setting gives the designers a great deal of freedom to be creative while allowing all 35 employees to focus on the extraordinary in their everyday work. Zeichen & Wunder is owner-operated on principle, and is ranked among Germany“s TOP 15 CI/CD agencies.
Clients include adidas, BMW Group, the German Federal Ministry of Finance, the Munich 2018 Olympic Bid Committee, Porsche Design Sport, Rolls-Royce Motor Cars, SAP AG, Sporthaus Schuster and W.L. Gore.
Kontakt:
Zeichen & Wunder GmbH
Isabell Stern
Rumfordstraße 34
80469 München
08974637754
ist@zeichenundwunder.de
http://www.zeichenundwunder.de
