Creatrade Holding GmbH has chosen realtime personalisation systems from prudsys AG. After the rapid, trouble-free integration of prudsys RDE into the existing shopping environment of its Schneider (.de, .at, .ch), Impressionen (.de, .at, .ch), Discovery (.de, .at, .ch), Conleys (.de, .at, .ch) and Gingar (.de) online stores, customers were able to immediately receive personalized recommendations.
Creatrade Holding GmbH operates numerous international online shops, leading names renowned for their focus on customer satisfaction and meeting the individual needs of each customer.
Creatrade Holding GmbH, with headquarters in Wedel (D), chose to implement an intelligent personalisation system to ensure that the products on offer online more closely matched the personal requirements of each customer, a sure way to enhance the personal shopping experience. To do this it called on the experience and expertise of the realtime analytics specialist, prudsys AG and implemented the prudsys Realtime Decisioning Engine (prudsys RDE for short) in its Schneider (.de, .at, .ch), Impressionen (.de, .at, .ch), Discovery (.de, .at, .ch), Conleys (.de, .at, .ch) and Gingar (.de) online shops.
prudsys RDE by prudsys AG is the world“s first modular realtime analytics software which brings together and links a wide range of data analytics. prudsys RDE consists of six independent modules all fully customisable to the needs of major clients and designed to enable the construction of innovative realtime business scenarios for the analysis, prognosis and creation of intelligent recommendations in online shopping.
For the present, Creatrade Holding GmbH is concentrating its efforts on the prudsys RDE | Recommendations module, a module designed to enhance the personal relevance of product recommendations for online shoppers. It enhances the shopping experience for each shop visitor with a personal approach built around individual customer interests. Intelligent analysis of buying habits and click patterns mean that customers and shop visitors are shown content with a high degree of personal relevance and guided quickly towards the areas which really interest them.
Thomas Geuder, Director eCommerce at Creatrade: „The implementation of prudsys RDE brings decisive benefits for us and our customers: Customers view content which is relevant to them personally. Recommendations as a percentage
of total shop sales can be significantly increased. For us, implementing prudsys RDE in the newsletter is a logical follow on.“
The prudsys RDE | Recommendations module can be implemented in the online shop very quickly and can then start to generate recommendations from there. The next step is the integration of a further prudsys RDE module in the shop and software environment. The RDE | Newsletter module automatically generates personalised content for each newsletter recipient (e.g. with product recommendations, personalised content, etc.) Recommendations are based on surfing and purchasing behavior in the online shop, shopping basket histories and the clicking patterns in the electronic newsletter. The RDE | Newsletter module is currently being tested at Gingar and following the successful conclusion of the test run will be introduced in the other online shops.
prudsys RDE provides more than personalised product recommendations. By adding other modules the system can dynamically optimise prices, match prices to specific situations, reduce potential shopping basket cancellations and attempted fraud and forecast product sales figures.
for more information please visit: www.prudsys.com
prudsys AG as one of the technology leader for intelligent data analytics concentrates among classic Data Mining on the development and integration of high-quality real-time analytics solutions.
The prudsys Realtime Decisioning Engine (prudsys RDE) is a leading service-oriented solution for real-time analytics, forecasts and intelligent recommendations. The modular structure enables to build a multi-channel global solution which matches the specific requirements. With IREUS the prudsys AG especially offers for small and medium online shops selected features of the prudsys RDE as a software as a services.
The prudsys products are used world-wide. In Germany alone, approximately 50% of the top twenty mail order businesses such as OTTO, Heine, Conrad Electronic, bonprix and Baur and countless other Top 100 mail-order specialists (Source: Versandhausberater – Mail-Order Adviser) such as 3 Pagen/3 Suisse, buch.de and Mexx rely on prudsys solutions.
prudsys AG is the holder of numerous German and international patents. Furthermore, prudsys AG is the organiser of the world’s biggest data mining competition, the DATA MINING CUP.
Kontakt
prudsys AG
Denise Seifert
Zwickauer Strasse 16
09112 Chemnitz
+49 371 27093-0
seifert@prudsys.com
http://www.prudsys.com
Pressekontakt:
wortgold | Agentur für nachhaltige Kommunikation
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0157 77711580
service@wortgold.com
http://www.wortgold.com
