An ostomy refers to surgical procedure creating an opening in the body for the discharge of body wastes and incontinence is a term that describes any accidental or involuntary dispose of urine from the bladder or bowel. Ostomy is required at the time of removing tumor, that allows the intestines to recover the bowl or bladder injuries by itself, and nerve defect of the digestive or urinary tract. Ostomy causes due to infection in abdomen, such as perforated diverticulitis or abscess. Major causes for incontinence is physical changes with aging men and women. People with incontinence are at greater risk of falls. People with ostomy and incontinence may face disruptive quality of life, and may have some skin infections.

Growing awareness related to health hygiene, and rising prevalence of diseases such as colorectal cancer are key factors driving growth of the global ostomy and incontinence products market. In addition, increasing incidences of obesity, rising incidences of unmet medical condition of patients in developing countries, and innovation of products like adult diapers are major factors expected to fuel growth of the global ostomy and incontinence products market over the forecast period.

However, high cost of products and treatment, and fear of treatment failure or uneasiness while treatment or while using products are some key factors restraining growth of the global ostomy and incontinence products market.

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Availability of these products online and over-the-counter may create opportunities for incontinence products in the near future

The global ostomy and incontinence product market is segmented on the basis of products, and regions.
On the basis of region, market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Among these regions, the market in North America accounted for highest market share in terms of revenue, owing to increasing consumer awareness and launching of innovative products as well reimbursement policies, and geriatric population with bowel and urinary tract diseases in countries in this region. The market in Europe accounted for second highest revenue share contribution in the global ostomy and incontinence products market. The market in Asia Pacific is projected to witness fastest growth in terms of revenue owing to rising standards in healthcare sector, rising awareness among patients to seek treatments, and adoption of innovative product strategies by manufacturers to maintain their customer base along with increasing per capita income for healthcare expenditures.

Prominent players in the Global ostomy and incontinence products market report include SCA, B. Braun Melsungen AG, C. R. Bard, Inc., Coloplast Group, ConvaTec, Inc., First Quality Enterprises, Inc., Hollister Incorporated, KCWW, Medline Industries, Inc., and Medtronic.

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