Influenza, commonly known as flu, is a contagious illness caused by influenza virus. Symptoms could be mild or severe. Common symptoms include fever, sore throat, cough, body ache, fatigue, and headache. However, with an accurate and timely diagnosis, and appropriate treatment the patient infected with influenza virus can be cured. Furthermore, early diagnosis reduces the inappropriate use of antibiotics.

Increasing prevalence of influenza globally is expected to result in rising demand for influenza diagnosis. In addition, increasing focus by government to prevent and control influenza are other factors contributing to growth of the global influenza diagnostics market. Moreover, rising awareness about the influenza globally is anticipated to further drive growth of the global influenza diagnostics market over the forecast period.

Increasing prices for kits and reagents for diagnosis is considered as a major factor restraining growth of the global influenza diagnostics market.

However, technological advancements and innovations focusing on developing faster, accurate, and cost-effective diagnosis for disease is expected to create new opportunities for major players in the global influenza diagnostics market over the forecast period.
The global influenza diagnostics market report has been segmented on the basis of test type, end user, and region. On the basis of region, the global influenza diagnostics market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

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North America market dominates the global influenza diagnostics market in terms of revenue contribution as compared to that of markets in other regions. This is attributed to well-developed healthcare infrastructure and availability of skilled medical personnel and governments taking initiative to prevent and control infectious disease in countries in the region. Europe market accounts for second-largest revenue share contribution to the global influenza diagnostics market, followed by markets in Latin America, Asia Pacific, and Middle East & Africa respectively. The market in Asia Pacific is projected to register comparatively faster growth in terms of revenue over the next 10 years, owing to higher disease burden, and prevalence of influenza disease in countries in this region.

Some prominent players in the global influenza diagnostics market include Thermo Fisher Scientific, Roche Diagnostics, Alere Inc., Quidel Corporation, Becton, Dickinson and Company, Sekisui Diagnostics, Luminex Corporation, BioMerieux SA, Meridian Bioscience and Princeton BioMeditech Corporation.

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