The market for applications for mobile devices in Germany is growing rapidly. The number of downloads is massively increasing as well as the turnout. To profit from this development visibility of your product is key.
Villingen-Schwenningen (D), June 30, 2014 – The market for Apps in Germany is booming. According to a press release published by BITKOM, the German Federal Association for Information Technology, Telecommunication and New Media, in 2014 approximately 717 million Euro of sales are expected to be made with Apps, applications for mobile devices like smartphones and tablet computers. This is a plus of 31 per cent in comparison to the previous year (547 million Euro). BITKOM leans on data collected by the market research institution research2guidance.
The number of Apps downloaded by users has literally exploded in the past several years: while three years ago there has been 962 million downloads of Apps, in 2014 the market researchers anticipate 3,4 billion Apps downloaded.
The most popular Apps are those for social networks, providers of maps and games, knows BITKOM-expert Tobias Arns. The four biggest App stores Google Play Store, Apples App Store, Windows Phone Store and BlackBerry World all together provided about 2,8 million Apps for downloading in April 2014.
Use PR and Influencer Marketing to enter the market
Bernd Hoeck, founder and managing partner of bloodsugarmagic, the international network of experts in positioning, marketing programs and go-to-market strategies for IT companies, explains: „Visibility is key if you want to be successful on the German App market. There is a huge number of applications out there but it is your great and unique App you want the users to find and download.“
To accomplish this goal, Hoeck knows, it is important to use PR and Influencer Marketing. „Let the world know what you have to offer and use influencers like bloggers, analysts and the media to spread the word.“
When you follow these simple guidelines and use the Go-to-Market Model created by bloodsugarmagic the German App market is a very profitable market with little entry barriers.
Read more about our successful Influencer model:
http://www.bloodsugarmagic.com/index.php/our-approach/the-influencer-model
Read more about our Go-to-Market approach for Germany:
http://www.bloodsugarmagic.com/index.php/go-to-market Bildquelle:kein externes Copyright
About bloodsugarmagic
bloodsugarmagic is an international network of experts in positioning, marketing programs and go-to-market strategies for IT companies. We offer all that is needed for IT companies wanting to either enter a new market or to boost their market performance in existing markets with new positioning, messages and a unique selling proposition that resonates.
Based on many years of practical experience in marketing, business development and sales with leading IT companies, we support and guide these companies by creating unique and compelling positioning based on the organization“s specific strengths. bloodsugarmagic adapts each story and messaging framework to apply to the local market while offering ready-to-run campaigns and services for fast results.
Being truly transatlantic with offices in Germany and the US, bloodsugarmagic combines international reach with local market insight and networks to deliver unprecedented success upon a new market entry. Our clients span medium-sized IT companies and global IT players from the United States, the DACH region (Germany, Austria, Switzerland) and other high tech clusters worldwide.
Please find more information at www.bloodsugarmagic.com
bloodsugarmagic GmbH & Co. KG
Bernd Hoeck
Gerberstr. 63
780520 Villingen-Schwenningen
0049 7721 9461 220
bernd.hoeck@bloodsugarmagic.com
http://www.bloodsugarmagic.com
