WebControlling module integrates analytics software from etracker into FirstSpirit CMS
DORTMUND, Germany and BOSTON, MA, November 23, 2011 – Analysis of visitor behavior on company websites and real-time response: e-Spirit (www.e-Spirit.com) now offers a new module that extends the FirstSpirit content management system (CMS) with the addition of a convenient tracking solution. The „WebControlling“ module integrates the web analytics software from etracker (www.etracker.com) into FirstSpirit. It allows online editors to utilize all of the solution’s functionalities, identify potential improvements from visitor behavior and quickly optimize websites accordingly (e.g. to increase conversion rates) directly in the CMS. Using graphical statistics and the visualization features Link Clickmap and Click Heatmap, users can see where action is required by checking right in the FirstSpirit preview of a given page, and then make updates on the spot. With the e-Spirit integration solution, companies do not need a separate tracking infrastructure, but instead can just use data from etracker as a SaaS (Software as a Service) application – and quite easily right inside the FirstSpirit client. The installation of the module is quick and easy, and no restructuring of the web pages is required.
Enhanced success on the web
Companies can enhance their success on the web by continuously optimizing content, navigation, and the positioning of content elements on websites. For this, online editors require updated and reliable data on access figures, click paths, entry pages, bounce rates, top pages, visitor origin, search terms used, session length, and return rate. When integrated into FirstSpirit, etracker makes this information available through real-time analyses and a vivid graphical display of user behavior and access statistics. The module supports Single sign-on: Just by logging in to the CMS you can access the analysis data in FirstSpirit and quickly make the required editing changes.
Web controlling for compliant data protection
In addition, the tool is also suitable for campaign controlling and A/B testing, i.e. for evaluating and comparing performance figures from different campaigns and marketing resources over any selected time period, or for analyzing shopping carts. Companies use this to identify and then quickly put it use cross-sell and upsell potential both for individual products and specific product groups. Here etracker ensures compliance with data protection directives. A high level of precision and informational value is provided by the pixel technology used here: The solution uses a counter pixel for the analysis instead of traditional log files.
Release 1.0 of the FirstSpirit WebControlling module has been released for immediate use. For additional information on the web, visit www.e-Spirit.com/webcontrolling and www.etracker.com.
About etracker
With more than 110,000 clients, etracker, based in Hamburg, Germany, is one of Europe’s leading providers of products and services for website and online-marketing optimisation. etracker provides five highly integrated product lines. etracker Web Analytics allows real-time quantitative analysis of visitor behavior. etracker Visitor Voice ascertains user needs and satisfaction levels through user surveys. etracker Page Feedback allows optimisation based on user feedback. The mouse-tracking solution, etracker Visitor Motion, records all user interaction on websites in detail and etracker Campaign Control is a campaign management system for optimal budget allocations.
The etracker philosophy includes very high standards on handling of customer data correctly and in confidence. etracker has been certified which guarantees that its processing of data is compliant with European data-privacy laws. etracker“s reference customers include: Air Berlin, Brother, B.Braun, Burger King, Jack Wolfskin, Lufthansa WorldShop, Motel One, T-Online, UNICEF and United Domains.
About e-Spirit
As the manufacturer of the content management system FirstSpirit?, e-Spirit is a technological leader in the field of web content management (WCM). Well-known customers from all business sectors rely on FirstSpirit? for implementing successful web strategies worldwide and for the creation, management and publication of content in highly diverse channels (Internet, intranet, extranet, mobile channels, PDF, email newsletters, portals, DTP, technical documentation). The content management system impresses with its outstanding integratability and its consistent best-of-breed strategy: It integrates seamlessly into complex system landscapes and portals (SAP NetWeaver, IBM WebSphere, Microsoft SharePoint, Liferay), and with FirstSpirit? AppCenter, e-Spirit offers the unique opportunity in the market for interface integration of any web applications directly into the CMS. As a content integration platform, FirstSpirit? meets the highest demands for usability, performance and investment security.
e-Spirit was founded in 1999. It is a part of the adesso Group and is represented with 12 locations in Germany, the United States, Great Britain, Austria and Switzerland. www.e-Spirit.com
Kontakt:
e-Spirit Inc.
Oliver Jaeger
470 Atlantic Avenue
MA 02210 Boston
+1 877 71 E-SPIRIT
www.e-Spirit.com
PR@e-Spirit.com
Pressekontakt:
Schwartz Public Relations
Jörg Stelzer
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80331 München
js@schwartzpr.de
+49 (0) 89-211 871-34
http://www.schwartzpr.de
