Important players in the area of cyber security build an alliance. bloodsugarmagic now is a member of the network to sensitize for the topic and support IT companies to communicate even complex security issues.
Villingen-Schwenningen (D), November 18, 2014 – bloodsugarmagic, the experts in positioning, strategic marketing and go-to-market strategies for IT companies, join the Alliance for Cyber Security.
The Alliance for Cyber Security has been founded in 2012 upon the initiative of the German Federal Office for Information Security (BSI) and in cooperation with the Federal Association for Information Technology, Telecommunications and New Media (BITKOM). Its goal is to increase cyber security in Germany and to strengthen the resilience of Germany as an industrial location against cyber attacks. For this purpose, the alliance builds an extensive knowledge base and community. It provides background information and hints as well as an overview of the current situation. Another advantage of the alliance is the possibility to exchange information and experience in the area of cyber security with key players from technology, business and government.
bloodsugarmagic strongly supports the efforts of the Alliance for Cyber Security. Several well-known suppliers in the field of IT security belong to the customers of bloodsugarmagic. Our experts help those companies to communicate even complex questions in IT security easily and comprehensibly. Whitepapers, specialist articles and press releases increase the attention for current threats and trends in the area of cyber security.
The topic cyber security is up-to-the-minute and very relevant at the moment. The German Federal Government has also realized this and made security on the Internet one of the core issues of the recently adopted digital agenda. This is mainly about the „improvement of the security and safety of IT systems and services to further ensure trust and security on the Internet for the society and economy“, it is said in a press release about the digital agenda.
A survey by BITKOM has also shown that the topics trust and security are of particular importance for medium-sized ICT companies in Germany.
„Cyber security concerns all IT companies. We joined the alliance to sensitize for the topic“, says Bernd Hoeck, founder and managing partner of bloodsugarmagic. „Security is an important feature of differentiation on the market. We help IT providers to kill two birds with one stone. On the one hand good paper, specialist articles and press releases contribute to increase awareness for this important topic, on the other hand they allow our customers to position themselves in this field and to demonstrate their strengths.“
Read more about our positioning approach:
http://www.bloodsugarmagic.com/index.php/story-building/positioning
Get further news about bloodsugarmagic and the German IT market:
http://www.bloodsugarmagic.com/index.php/blog-en
About bloodsugarmagic
bloodsugarmagic is an international network of experts in positioning, marketing programs and go-to-market strategies for IT companies. We offer all that is needed for IT companies wanting to either enter a new market or to boost their market performance in existing markets with new positioning, messages and a unique selling proposition that resonates.
Based on many years of practical experience in marketing, business development and sales with leading IT companies, we support and guide these companies by creating unique and compelling positioning based on the organization’s specific strengths. bloodsugarmagic adapts each story and messaging framework to apply to the local market while offering ready-to-run campaigns and services for fast results.
Being truly transatlantic with offices in Germany and the US, bloodsugarmagic combines international reach with local market insight and networks to deliver unprecedented success upon a new market entry. Our clients span medium-sized IT companies and global IT players from the United States, the DACH region (Germany, Austria, Switzerland) and other high tech clusters worldwide.
Please find more information at www.bloodsugarmagic.com
Kontakt
bloodsugarmagic GmbH & Co. KG
Bernd Hoeck
Gerberstr. 63
780520 Villingen-Schwenningen
0049 7721 9461 220
bernd.hoeck@bloodsugarmagic.com
http://www.bloodsugarmagic.com
