Book industry’s leading source of news and reviews overhauls its editorial workflow with powerful software
Publishers Weekly replaced its publishing system with new technology and services, and opted for the vjoon K4 Cross-Media Publishing Platform, the preeminent design and editorial management solution integrating Adobe InDesign and InCopy. The company also decided on vjoon integration partner MEI for installation. Moreover, Publishers Weekly revamped the magazine’s production process and implemented an improved, streamlined workflow.
Publishers Weekly, the „international news magazine of book publishing and bookselling,“ is now using vjoon K4 to produce its flagship periodical and a supplemental newsletter, with plans to roll out production for several other newsletters.
Publishers Weekly started reconsidering its production tools when PWxyz LLC purchased the magazine from Reed Business International in 2010. At the time, PWxyz was using a hand-me-down system to manage design and editorial. The group’s creative team soon realized that any investment in its editorial workflow would be better served by adopting a cutting-edge system, rather than upgrading the existing tools.
Publishers Weekly purchased vjoon K4 and, along with implementing the software, worked closely with MEI to configure an efficient new workflow for its onsite editorial staff. Each week, Publishers Weekly receives hundreds of book review submissions from outside contributors. These articles are compiled into a single InCopy manuscript, which is checked into vjoon K4 so the art director can lay it out in InDesign and the editorial director, managing director and other executives can review and track it.
One feature that has been particularly useful for Publishers Weekly is vjoon K4’s ability to keep production transparent and collaborative. „Our art director particularly enjoys how the system indicates who is working on which layouts and at what level the layouts are being moved forward,“ said Editorial Director Michael Coffey.
Publishers Weekly also uses K4 Web Portal and K4 Web Editor ICML for Web-based access to InCopy articles and other content; K4 File Manager for bringing files of other types into the K4 database; and axaio’s MadeToPrint for automating the output of finished InDesign pages.
And along with managing its print publications, Publishers Weekly is using vjoon K4 to feed content to its Website. The installation also includes K4 XML Exporter, which extracts articles from the system as XML and sends them to the group’s Web content management system to be posted online. Previously, this process involved a great deal of tedious, labor-intensive copying and pasting.
„vjoon K4 saves our digital development director a full day every week, plus eliminates the manual work of transferring print data to the Web and our syndicates,“ Coffey said. „A day a week is a big deal.“ According to Coffey, his team is looking forward to expanding its vjoon K4 system and taking advantage of even more automation and efficiency. „We are counting on this vjoon K4 platform to be a good staging ground for future initiatives,“ he said.
For more than 140 years, Publishers Weekly has provided trade news for publishers, librarians, booksellers and others involved in the book publishing business. Its book-review section has become an especially valuable and respected resource over the past several decades. The magazine publishes 51 issues a year, along with several regular newsletters targeting specific markets.
„Publishers Weekly has implemented the ideal solution for managing a large amount of incoming content and cross-media output,“ said Linda Bruce, vice president of enterprise sales at MEI. „vjoon K4 provides the magazine’s editors and designers with the sophisticated tools they need to focus on creating great issues.“
For further information please see www.vjoon.com and www.maned.com.
A fixture on the publishing market since 1990, vjoon is a leading developer of workflow solutions based on Adobe Creative Suite. vjoon rapidly integrates all Adobe innovations into its solutions and consistently develops its products to meet market needs. vjoon’s flagship product vjoon K4 is one of the most innovative cross-media publishing platforms available in the market and lets you deliver your valuable content to any output channel – print, online, mobile, tablet. Based on the time- and cost-saving Unified Publishing Process vjoon K4 provides the tools that allow your team to publish anywhere, smoothly and efficiently – whether you produce magazines, newspapers, sales materials, annual reports or books. Renowned customers worldwide and in configurations from 10 to more than 1,200 concurrent users benefit from this sophisticated solution. Headquartered in greater Hamburg, Germany, vjoon partners with a global network of more than 30 qualified integrators to deliver premium system integration and support services to its customers.
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