What does 2012 hold in store for Germany“s media, telecom, and entertainment industries?
Berlin, December 14, 2011. Every year, strategy consultant Goldmedia (http://www.goldmedia.com) publishes its analysts‘ commentary on and assessments of important trends for the coming year in Germany. Trend Monitor 2012 provides the outlook for select developments in the areas of media, telecom, entertainment, Internet, and social media.
Trends 2012
– Smartphones are increasingly used to remotely manage everyday life; LTE technology will give phones“ use as central controllers an extra boost
– E-readers will gain critical traction; well-founded hope for the book and magazine industries
– Downloading will surpass CDs as a sound storage method; 2012 will herald the end of the CD
– Smart TV is in the starting blocks; operators and business models wanted
– Mobile video use is gaining a mass market; multiscreen will find its way into the TV market
– Ad budgets will shift further toward online expenditures; the „holy“ TV budgets will get smaller
– The influence of social TV will increase; social media will become important determinants for TV programming strategies
– Social media“s role in business will grow; companies will increasingly use „social intelligence“ to their advantage
– Personal media will take off; mobile apps with personalized services are becoming a competitive advantage
– Expansion of fiber-optic infrastructure is stagnating; high speed connections are taking their time
– Cloud services will reach the end customer market; demand for network access will rise
– Bluetooth was yesterday; NFC is taking near-field communication to a new level
– More than just bit pipes: network operators‘ new OTT strategies
Infographic: Goldmedia Trend Monitor 2012, http://www.goldmedia.com/en/news-en/trend-monitor-2012.html
Please find more information and the complete Trend Monitor 2012 (available only in German) on Goldmedia“s website: http://www.Goldmedia.com
Press contact
Goldmedia GmbH: Dr. Katrin Penzel,
Tel: +49-30-246 266-0, Katrin.Penzel@Goldmedia.de
Goldmedia Group:
Since 1998, Goldmedia has provided national and international clients with high-quality consulting and research services in the fields of media, entertainment and telecommunications. Goldmedia offers: in-depth analyses of markets and competitors; forecasts and strategic consulting services; the implementation of new business models; and consulting for restructuring whole companies, including M&A processes in the field of corporate finance. Goldmedia Group: Goldmedia GmbH Media Strategy Consulting, Goldmedia Sales & Services GmbH, Goldmedia Custom Research GmbH and Goldmedia Political & Staff Advising GmbH, Goldmedia Innovation GmbH and blätterwald GmbH (http://www.blaetterwald.org)
The company’s head office is in Berlin, Germany. More info is available at www.Goldmedia.com
Goldmedia Group:
Since 1998, Goldmedia has provided national and international clients with high-quality consulting and research services in the fields of media, entertainment and telecommunications. Goldmedia offers: in-depth analyses of markets and competitors; forecasts and strategic consulting services; the implementation of new business models; and consulting for restructuring whole companies, including M&A processes in the field of corporate finance. Goldmedia Group: Goldmedia GmbH Media Strategy Consulting, Goldmedia Sales & Services GmbH, Goldmedia Custom Research GmbH and Goldmedia Political & Staff Advising GmbH, Goldmedia Innovation GmbH and blätterwald GmbH (http://www.blaetterwald.org)
The company’s head office is in Berlin, Germany. More info is available at www.Goldmedia.com
Kontakt:
Goldmedia GmbH
Dr. Katrin Penzel
Oranienburger Str. 27
10117 Berlin
+49-30-246 266-0
www.Goldmedia.com
Katrin.Penzel@Goldmedia.de
Pressekontakt:
Goldmedia GmbH
Dr. Katrin Penzel
Oranienburger Str. 27
10117 Berlin
Katrin.Penzel@Goldmedia.de
+49-30-246 266-0
http://www.Goldmedia.com
