Water content is the quantity of water contained in a material, such as soil which is referred to as soil moisture. Soil moisture sensor is placed in a pipe, and inserted into ground for measurement of soil moisture tension at various depths. These sensors are used to measure volumetric water content in soil and are primarily used in farms, golf courses, and commercial building properties that have extensive lawns. Soil moisture sensor is also used to activate irrigation water systems when moisture levels in soil is low, thus helping in effective and efficient management of irrigation systems.

Increasing adoption of modern agricultural techniques in developing economies coupled with rising demand for soil moisture sensors from residential and agricultural sectors are key factors driving growth of the global soil moisture sensor market. In addition, continuous change in climatic conditions, and improvements in production rate due to use of soil moisture sensors in the agriculture sector are other factors expected to boost growth of the global soil moisture sensor market over the forecast period.

However, lack of awareness among farmers in developing economies about soil moisture sensors is a key factor restraining growth of the global soil moisture sensor market. Additionally, inaccurate measurements at various depths is another factor expected to hamper growth of the global soil moisture sensor market over the forecast period.

The global soil moisture sensor market is segmented on the basis of type, application, and region. On the basis of region, the global soil moisture sensor market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

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The market in North America accounted for highest share in terms of revenue in the global soil moisture sensor market, owing to increasing adoption of soil moisture sensors in agricultural and residential sectors. The market in Asia Pacific accounted the second-highest revenue share in the global soil moisture sensor market, owing to increasing number of agricultural research projects being conducted in emerging economies such as China and Japan. The soil moisture sensor market in Europe is also expected to witness significant growth over the forecast period.

Prominent players in the global soil moisture sensor market report include METER Group, Inc., Acclima, Inc., The Toro Company, Irrometer Company, Inc., Sentek Pty Ltd., Delta-T Devices Ltd., AquaCheck (Pty) Ltd., Stevens Water Monitoring Systems, Inc., and Environmental Sensors Inc.

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