BB cream stands for blemish balm, blemish base, beblesh balm and are useful in treating the skin with antioxidants or other anti-aging ingredients. BB cream is considered as all-in-one product which acts like primer, moisturiser, concealer and foundation all at the same time for skin. BB creams are not able to cover like a foundation, so if user is suffering from spots or acne then need to use concealer over affected area. There are limited shades available in market – generally light, medium or dark from which user need to choose correct shade as per skin-tone.

BB cream is a multi-function cream which provides good base for makeup while some BB creams provides SPF with promising smooth, natural-looking skin coverage and anti-ageing properties which is the major factor driving growth of the BB cream market. In addition, rising demand for premium cosmetics, increasing per capita expenditure on beauty products, increasing young population in the developing countries and trending fashion statement are expected to fuel growth of the for BB cream market over the forecast period. Furthermore, increasing awareness regarding physical appearance among the individuals and inclination to spend more on appearance also fuelling growth of the BB cream market.

However, increasing demand and adoption for organic and natural skin care products are some key factors restraining growth of BB cream market. In addition, many manufacturers are started their own business line of herbal, natural and organic BB creams is also hampering revenue growth of global BB cream market over the forecast period.

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The global BB cream market report has been segmented on the basis of product, application, and region. The regions covered are North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

Asia-Pacific is the largest cosmetics market in the world expected to contribute more than half of the total market due to increasing urbanization and inclination towards better appearance. Increasing trend of blending multiple benefits into one beautifying product, originated in South Korea (eg: BB, CC, DD, and EE cream) due to all these factor BB cream market expected to have significant growth over the forecast period. However, Middle East and Africa is expected to be the fastest growing region in the near future.

Key players in the global BB cream market include Lancome SA, L“Oreal S.A, Kiehl’s Since 1851, Inc., Shu Uemura, ANNA SUI CORP, Estee Lauder Inc., Maybelline Inc., Clinique Laboratories, llc., Christian Dior SE, and Innisfree Corporation.

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