– ‚A TRIP IN A BAG’ – THAT IS FINEST QUALITY, NORDIC CASUAL CHIC AND SUBTLE ELEGANCE, ALL PACKED UP IN A CARRY-ALL. INSPIRED BY THE SYLT HERITAGE, 04651/ IS AT HOME AT THE SHORLINES OF THE WORLD. THE NEW COLLECTION REPRESENTS A LOVE OF THE SEA AND A

Sylt – 7 July 2016. „A trip in a bag“ is the philosophy of 04651/. Finest quality, a particular closeness to nature and a touch of luxury, all packed up in a carry-all to spend a weekend on the most beautiful of all the islands of the North Sea. 04651/ represents quality, Nordic casual chic and subdued elegance, paired with understatement and traditional values, all refined with a pinch of luxury.

The new collection is all about the particular closeness to nature, the love of the sea and that touch of luxury that subtly pervades the collection. It is a fierce commitment to the Sylt heritage: not bold but much rather a quiet kind of luxury: 04651/ stands for the pureness beneath the polished surface and a new kind of luxury that is quiet and subdued, close to nature and telling its very own tale.

„It“s perfect for a quick getaway without the need to think much about what to pack in your carry-all,“ says brand manager Matthias Garske. „The collection has everything you need for a weekend by the sea.“
There are relaxed linen shirts and trousers, Bermuda shorts, polo shirts, sweat wear and jersey shirts with a texture as well as beachwear, swimshorts, cashmere knit and linen and jersey jackets. The abstract pattern of Frisian tiles runs a thread through the collection as a statement print. It represents the Nordic heritage that can be developed further to be at home at the shorelines of the world, just like the pattern itself. It is used for swimshorts, polo shirts and now also on sneakers, part of the 04651/ collection for the first time, as well as for the linings of light summery down gilets that feature neoprene inserts, and fold-up nylon windbreakers that can be kept away in their own integrated pouch. A new interpretation of the classic Frisian raincoat is the highlight of the collection. The colour scheme runs from sandy beige to crisp shades of white and grey as well as a deep night blue. Cashmere and merino are again from Biella, Italy, where they are made into the finest summer knits. The cuts remain timeless as ever: modern without being too fashionable.

All in all, there are lots of new accessories: a three-day weekender bag as well as one for a five-day trip for the small and not-so-small little getaways; there are light scarves, a beach bag and a beach towel that can be stored in an integrated pouch, as well as belts, sneakers and summery moccasins. All of them feature numerous little details for you to discover, such as the t-shirts with inside labels that feature a tab for hanging them on to a beach chair or parasol.

„When I think of Sylt, I think of beautiful beaches, the North Sea and this unique attitude towards life that for me exists only there. People spend lovely holidays on Sylt and treasure their memories dearly,“ says Lars Braun about his collection. „04651/ is a coastal collection that can be at home at the shorelines of the world, inspired by the most beautiful of all the islands of the North Sea,“ he adds.

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ÜBER 04651/

Der perfekte 04651/-Tag? Jeden Morgen von einer frischen Nordsee-Brise geweckt werden und mit dem wohlig-warmen Gefühl der Heimat im Herzen in den Tag starten. Die raue See auf der einen Seite und die Idylle der Wattseite andererseits – so entstehen Momente, in denen die Zeit zumindest für einen Augenblick stillzustehen scheint.

„A trip in a bag“ ist die Philosophie der Kollektion. Feinste Qualität, besondere Naturverbundenheit und ein Hauch von Luxus – alles verpackt in einem Weekender, um ein Wochenende auf der schönsten aller Nordsee-Inseln zu verbringen – oder an jeder anderen Küste dieser Welt.

04651/ steht für Qualität, nordischen Casual Chic und zurückhaltende Eleganz – gepaart mit Understatement und traditionsbewussten Werten, verfeinert mit einer Prise Luxus. Kurz gesagt eine feine Auswahl an Essentials für den Mann, mit der idealen Balance zwischen ungezwungener Eleganz, höchstem Komfort und entspanntem Casual-Feeling. Ergänzt wird das Programm mit subtil abgestimmten Taschen, Schuhen und Accessoires.

Alle Designs entstehen auf Sylt, die Produktion erfolgt ausschließlich in Europa. 04651/ steht für einen leisen Look, der jenseits der saisonalen Atemlosigkeit der Mode Bestand hat und sich nicht über kurzlebige Trends definiert.

Kontakt
04651/
Jamina Behrens
Mönckebergstr. 17
20095 Hamburg
49 4651/8044980

presse@04651-sylt.de
http://www.04651-sylt.de/