The Onalytica ranking of the 100 most influential individuals and brands on Twitter on the topic of digital transformation has listed business angel and startup investor Mike Flache among the top ten.
Stuttgart, 27 September 2016
The latest Onalytica ranking officially confirmed that digital transformation is one of the great global challenges for businesses and will demand the increased attention of companies now and in the years ahead. Discussions and exchanges on this issue no longer follow the traditional patterns but take place where the transformation originates from: virtual space. Mike Flache is quite pleased with his ranking: „To be able to make a sustainable contribution and to help shape one of the most important issues for the future of the global economy is acknowledgment and motivation enough.“
The methodology for this analysis conducted by Onalytica is based on engagement data. For this ranking they analyzed over 338,000 tweets over 90 days mentioning „Digital Transformation“. Onalytica’s analysts looked at a user’s connections and calculated relative influence using PageRank analysis. This methodology enabled them to show those users with the best quality of connections who are driving the most engagement on topic. Reach (follower count), Relevance (number of tweets on topic) and Reference (number of times the user has been added to twitter lists) were also factored into the equation to produce an overall influencer score. Onalytica also used their custom-developed Influencer Relationship Management Software (IRM) to generate the network maps and topic share of voice charts. The result is a data-based list with 100 individuals and brands, each a distinct leader in the exchange and discussion on Twitter about digitalization.
Digital transformation will become the key strategic thrust for most CEOs
The term „digital transformation“ describes the restructuring of a company’s culture, business models and associated processes with the objective of fully taking advantage of the opportunities offered by the new digital technologies. According to a recently published report by the World Economic Forum, companies that utilize digital technologies across all business areas are more successful in opening up new sources of income and in prevailing against the competition of „digital natives“ and rival companies. By 2018, it is expected that 67%* of CEOs of the Forbes Global 2000 companies will have shifted the focus of their business strategies onto digital transformation.
Decision-makers must understand digitalization as a holistic effort
Mike Flache is a business angel and investor who supports innovative technology startups and emphasizes the importance of an integrated approach for this complex task in paving the way to the future. „No doubt, the transition from analog to digital could be a long march, because it’s more than just a technology issue; it’s also about a clear strategy aligned closely to market needs, streamlined processes, and, above all, open-minded and competent people“, Mike Flache explains. „Companies that are willing to understand that these key factors need to be in line for a successful business transformation, will enjoy fundamental advantages over competitors – from creating new business models and profit streams to building a decision-oriented agile organization.“
The ranking lists Mike Flache alongside with Satya Nadella (CEO, Microsoft), Brian Solis (Chief Analyst, Altimeter Group), Bill Bunting (Director Healthcare Solutions, EMC), Vala Afshar (Chief Digital Evangelist, Salesforce), Ronald van Loon (Director, Advertisement), Kirk Borne (Principal Data Scientist, Booz Allen Hamilton), Simon Porter (Vice President Commercial Sales Europe, IBM) and Paul Daugherty (CTO, Accenture), among others.
A summary overview of the ranking is available at onalytica.com (http://www.onalytica.com/blog/posts/digital-transformation-top-100-influencers-and-brands/).
You can follow Mike Flache on Twitter (https://twitter.com/mikeflache).
* Source: Forbes / Tech (http://www.forbes.com/sites/gilpress/2015/12/06/6-predictions-about-the-future-of-digital-transformation/#4b572f0b25b4)
Onalytica was founded in 2009 and has specialized on Influencer Relationship Management Software and supporting services. The company assists brands in the 1:1 scaling of influencer relationship management results. Onalytica works with experts in marketing, communications, digital media and PR to offer assistance in the planning and implementation of custom-made influencer programs. Onalytica solutions assists with the improved automation and optimization of influencing activities and the continuous identification of opportunities to engage.
Mike Flache is a German business angel and seed investor. He is involved in a number of technology startups in Europe and the US, including Fundment (Fintech), Ctrlflow (Software Engineering) and tocario (Workspace-as-a-Service Technology). Mike Flache serves on the digital advisory boards of various companies. He also advises VCs and institutional investors on performance optimization for their portfolio companies. Mike Flache also shares his experience with companies in traditional markets and supports them in getting the optimum added value out of their business transformation process. Onalytica lists him as one of the Top 10 global influencers for the digital transformation.