Fleet replacement: Karlie Flamingo set to convert to environmentally friendly Mercedes models

Fleet replacement: Karlie Flamingo set to convert to environmentally friendly Mercedes models

Karlie Flamingo

At the middle of this month Karlie Flamingo is due to convert its entire fleet over to Mercedes, replacing a total of about 100 vehicles at home and abroad. All new vehicles will be equipped with resource-saving technologies to encourage energy-saving driving and preserve the environment.

Reduction of global warming is now one of the most important issues in energy policy. The increased use of fossil fuels like coal, petroleum and natural gas, particularly over the course of the last 100 years, has resulted in the release of enormous quantities of carbon dioxide. The consequence of this has been that temperatures and sea levels are rising steadily and are threatening the world climate. Reducing fuel consumption has therefore also become a central topic in the automotive industry.

Karlie Flamingo addresses this problem by putting its efforts into environmental sustainability not only in the production and transport of its pet products, but also in its fleet of vehicles. At the end of a European tendering process, Karlie Flamingo opted for Mercedes for environmental and economic reasons. All models in the new fleet will be equipped with innovative technologies designed to preserve the environment through intelligent energy management. Mercedes calls its approach BlueEFFICIENCY. It substantially reduces fuel consumption, thus cutting CO2 emissions, with precise reductions differing from model to model. In addition, priority is given to a high level of recycling capacity in their automotive manufacturing processes.

„The replacement of our fleet was the right and necessary decision to take in order to be in a position to respond 100% to Karlie Flamingo’s international requirements and needs. Mercedes did more than simply provide the most economical tender; it also matched our requirements in terms of environmentally friendly conduct. We are convinced that we have found an ideal partner in Daimler Fleet Management and Daimler Financial Services; they have the capacity to provide the services we want both in Germany and in Belgium, the Netherlands and France. On top of our commitment to quality, it has always been one of the highest priorities of Karlie Flamingo to ensure sustainability in our use of resources and in the environmentally friendly manufacture our products. We are now applying this holistic approach to our fleet“ says Rainer Uhlhorn, CFO of Karlie Heimtierbedarf GmbH.

To guarantee the safety of comfort Karlie Flamingo’s field sales personnel, all new vehicles will be equipped with automatic transmissions, navigation systems and park distance control. Central armrests, back-friendly seats and multifunctional steering wheels add the highest possible level of comfort to the mix.

For further information visit: http://www.karlie-flamingo.com

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Background information:

About Karlie Heimtierbedarf GmbH

The company Karlie Heimtierbedarf GmbH is an internationally oriented company that has continuously developed into a strong and competent partner of pet shops worldwide during the last 40 years. Innovative products of excellent quality and high functionality, reliability, and customer-oriented service determine the success of the company that is one of the leading enterprises of the pet branch.

In 2009, Karlie was integrated into the newly founded Pet Products Group GmbH (PPG), which also includes the company Flamingo NV in Belgium and its own production sites in Eastern Europe and China, among others. Due to this merger, the customers now have access to the know-how and the bundled strengths of the companies. Worldwide, 1,500 employees work at PPG and Karlie for the well-being of the animals and humans.

Karlie offers its customers an assortment of high-quality products including over 8,000 items for dogs, cats, small animals, birds, fish and even horses, which is also consistently optimised in cooperation with the customers, in order to meet the demands of animals and owners at all times. The location in Bad Wünnenberg-Haaren also incorporates its own factory where the hand-made high quality leather goods are produced. The selection of the leather is decisive for the quality of the final product: Karlie exclusively uses hand-selected, naturally tanned skins of German free-range cattle.

The employees provide their extensive knowledge about the animals, their needs and the complex relationship between humans and animals on a daily basis, so that the customers can in turn be successful with their own customers with these concepts, innovative and sustainable products, along with comprehensive service.

Further information: http://www.karlie-flamingo.com

Kontakt:
Karlie Heimtierbedarf GmbH
Katharina Meschkat
Graf-Zeppelin-Straße 13
33181 Bad Wünnenberg-Haaren
+49 (0) 2957 77 – 126
katharina.meschkat@karlie.de
http://www.karlie-flamingo.com

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