Tag Archives: Market Entry

Computer Information Telecommunications

IT Security most important technology trend 2018 in Germany

Bitkom survey among ITC companies shows top technology and market trends of the year. Cloud Computing and Internet of Things take positions two and three. Germany remains exciting and developing market to invest in.

IT Security most important technology trend 2018 in Germany

Top 10 High Tech Trends 2018

Villingen-Schwenningen (D), March 30th 2018 – For digital companies, IT security remains the most relevant topic of the German ITC market in 2018. That is the result of a current survey by the German high-tech association Bitkom. Two thirds of the companies questioned (67 percent) name IT security as the most important trend.

„More and more devices are digitally connected, that makes them interesting targets for cyber criminals“, states Achim Berg, president of Bitkom. „That“s why IT security is gaining significantly in importance, especially in areas such as energy, traffic or medicine.“
„Another engine for the lasting importance of IT security is the implementation of the EU-GDPR that concerns basically all companies in Germany“, adds Bernd Hoeck, expert for IT security with a profound knowledge of the German ITC market.

The second position of Bitkom“s list occupies the topic Cloud Computing. 61 percent of the companies questioned think that this is another important trend that will have a definitive impact on the German ITC market in 2018. „The cloud has more than arrived here in Germany“, comments Hoeck. „This development shows that the investments of providers in datacenter in Germany and the EU pay off.“

The buzz words Internet of things (48 percent) and Industry 4.0 (47 percent) follow on positions four and five. No surprise since those topics have their home turf in the highly-automated industry. If it“s not working here in Germany, then where?

The positioning of Big Data (43 percent) and Cognitive Computing (26 percent) or Artificial Intelligence in the ranking strengthen the profile of AI in Germany. In the year before, only every fifth company named AI as a relevant trend for the market. In 2018 it is already every fourth company. „Artificial Intelligence is a key technology with the potential to improve our everyday life and change our economy“, confirms Bitkom president Berg. To round off the top ten, the other trends and topics of importance for the German ITC market are Digital Platforms (mentioned by 33 percent), Blockchain (26 percent) – which made it to the list for the first time, Enterprise Content Management (25 percent) and Mobile Apps and Mobile Websites (24 percent).

„The results are based on a survey among ITC companies. The priorities might differ a bit among customers, but in general the tendency corresponds with our experiences“, concludes market expert Hoeck. „Especially IT security is a topic no company can close its eyes to. With the GDPR entering in force in May, companies must invest in IT security if they don“t want to break the law. Internet of Things, Industry 4.0 and Artificial Intelligence are other fields of interest of the rapidly developing German market that is open for innovations and exciting offers.“

For more information about our go-to-market strategies visit:
http://www.bloodsugarmagic.com/index.php/go-to-market

About bloodsugarmagic

bloodsugarmagic is an international network of experts in positioning, marketing programs and go-to-market strategies for IT companies. We offer all that is needed for IT companies wanting to either enter a new market or to boost their market performance in existing markets with new positioning, messages and a unique selling proposition that resonates.

Based on many years of practical experience in marketing, business development and sales with leading IT companies, we support and guide these companies by creating unique and compelling positioning based on the organization’s specific strengths. bloodsugarmagic adapts each story and messaging framework to apply to the local market while offering ready-to-run campaigns and services for fast results.

Being truly transatlantic with offices in Germany and the US, bloodsugarmagic combines international reach with local market insight and networks to deliver unprecedented success upon a new market entry. Our clients span medium-sized IT companies and global IT players from the United States, the DACH region (Germany, Austria, Switzerland) and other high tech clusters worldwide.

Please find more information at www.bloodsugarmagic.com

Contact
bloodsugarmagic GmbH & Co. KG
Bernd Hoeck
Gerberstr. 63
78050 Villingen-Schwenningen
Phone: 0049 7721 9461 220
E-Mail: bernd.hoeck@bloodsugarmagic.com
Url: http://www.bloodsugarmagic.com

Computer Information Telecommunications

German market for apps is still growing

1.5 bn Euros mark has been broken for the first time in 2017 and according to Bitkom the boom still continues. Go-to-market experts recommend smart entry to the German app and software market.

German market for apps is still growing

German app market is still on the rise.

Villingen-Schwenningen (D), January 31st 2018 – The German market for apps for smartphones and tablets keeps growing and just broke the 1.5 billion Euros mark in 2017. This reports the German high-tech association Bitkom in a recent press release. Based on numbers of the research institute research2guidance, this means almost a tripling compared to the year 2013, when sales were 547 million Euros. Compared with the year 2016, it is a plus of 4 percent.

„The boom continues“, states Achim Berg, president of Bitkom. „With wearables like smartwatches and fitness trackers the ecosystem around apps yet expands significantly.“ In 2017, 1.8 bn apps have been downloaded from the two biggest stores: two thirds accounted to Google“s Play Store, one third accounted to Apple“s App Store. Most of the sales (1.2 bn Euros, 79 percent) were made through in-app features such as the expansion of games, 232 mn Euros (15 percent) through advertisement and 91 mn Euros (6 percent) directly through the purchase price of the app.

The most popular according to Bitkom are apps for social networks, messengers, streaming services and games. On the rise are everyday helpers such as radar apps or apps warning against severe weather as well as fitness and health apps tracking steps or recording travelled distances.

„Germany is a very exciting market for apps and other software products with many many technically oriented customers“, says Bernd Hoeck, founder of bloodsugarmagic and go-to-market expert. „However, 1.8 bn app downloads sound impressive, but you need to relate that to approx. 5 mn apps available in the Google Play and Apple Store. Thus, there are many apps competing for visibility and customer recognition. Vendors need to create a dedicated market entry strategy focusing clearly on the targeted customer segments.“

bloodsugarmagic has a deep knowledge of the German software and IT market and has yet helped many companies to enter it. Don“t hesitate to contact us when you are ready for the next step!

For more information about our go-to-market strategies visit: http://www.bloodsugarmagic.com/index.php/go-to-market

About bloodsugarmagic

bloodsugarmagic is an international network of experts in positioning, marketing programs and go-to-market strategies for IT companies. We offer all that is needed for IT companies wanting to either enter a new market or to boost their market performance in existing markets with new positioning, messages and a unique selling proposition that resonates.

Based on many years of practical experience in marketing, business development and sales with leading IT companies, we support and guide these companies by creating unique and compelling positioning based on the organization’s specific strengths. bloodsugarmagic adapts each story and messaging framework to apply to the local market while offering ready-to-run campaigns and services for fast results.

Being truly transatlantic with offices in Germany and the US, bloodsugarmagic combines international reach with local market insight and networks to deliver unprecedented success upon a new market entry. Our clients span medium-sized IT companies and global IT players from the United States, the DACH region (Germany, Austria, Switzerland) and other high tech clusters worldwide.

Please find more information at www.bloodsugarmagic.com

Contact
bloodsugarmagic GmbH & Co. KG
Bernd Hoeck
Gerberstr. 63
78050 Villingen-Schwenningen
Phone: 0049 7721 9461 220
E-Mail: bernd.hoeck@bloodsugarmagic.com
Url: http://www.bloodsugarmagic.com

Computer Information Telecommunications

German ITC market remains on a growth path

Bitkom expects a total turnover of 160 billion Euro in 2016 for the ITC market. The lack of professional employees remains a problem of the industry. bloodsugarmagic offers its services and a webcast to help foreign companies entering the market.

German ITC market remains on a growth path

German IT market is further on the rise.

Villingen-Schwenningen (D), March 30th 2016 – Based on a recent prognosis by German high-tech association Bitkom, the annual turnover of the German IT market for the first time ever is expected to break the 160 billion Euro limit in 2016. According to the prognosis, the industry as a whole will grow by 1.7 percent, with software sales being the strongest driver with more than 6 percent.

The software segment is expected to grow in 2016 with a plus of 6.2 percent to 21.5 billion Euros. IT services will climb by 2.7 percent to 38.2 billion Euro while sales with hardware according to Bitkom will rise only slightly by 0.8 percent to 23.8 billion Euro. In general, the branch information technology will generate 83.5 billion Euro – a plus of 3 percent.

„The software houses profit from the trend that the whole economy is moving towards digital business models“, says Thorsten Dirks, president of Bitkom.

Bitkom states that the general ITC market, which besides information technology also consists of telecommunication and consumer electronics, has grown much stronger in the past year than originally expected. Instead of the estimated plus of 1.9 percent, sales have risen by 2.8 percent in 2015 to 157.4 billion Euro. The reason for that lies in the smartphone boom of the second half of the year: the turnover with the devices has grown by 22.1 percent to 10.3 billion Euro. That is almost three times as much as originally expected.

The good situation on the market also leads to the creation of more jobs. Bitkom estimates that there will be about 20,000 more jobs by the end of 2016. „With 1.022 billion employees the Bitkom branch establishes its position as second biggest industrial employer, just behind mechanical engineering but considerably ahead of other leading industries such as automotive or the chemical industry“, says Dirks.

On the other hand, the industry is still having problems filling all those vacancies. According to Bitkom, there are still 43,000 open and hard to fill vacancies for IT experts. Dirks therefore warns: „Without the immigration of foreign specialists, without foreign students, without the international exchange, we can“t successfully shape the digital transformation.“

„Germany remains a strong growing and very exciting IT market“, declares Bernd Hoeck, founder of bloodsugarmagic and go-to-market expert. „Especially the combination of a growing market and a massive lack of IT experts creates the perfect opportunity for foreign companies for cooperation and entering this new, promising market.“

bloodsugarmagic has a deep knowledge of the German IT market and a long-standing expertise in go-to-market strategies. We gladly advise foreign companies that are willing to take the step to a new market and invite you to our complementary webcast „Entering the German IT Market“:
https://attendee.gotowebinar.com/rt/740064057925773570

Find more information about our go-to-market strategies:
http://www.bloodsugarmagic.com/index.php/go-to-market

About bloodsugarmagic

bloodsugarmagic is an international network of experts in positioning, marketing programs and go-to-market strategies for IT companies. We offer all that is needed for IT companies wanting to either enter a new market or to boost their market performance in existing markets with new positioning, messages and a unique selling proposition that resonates.

Based on many years of practical experience in marketing, business development and sales with leading IT companies, we support and guide these companies by creating unique and compelling positioning based on the organization\\\\\\\\\\\\\\\’s specific strengths. bloodsugarmagic adapts each story and messaging framework to apply to the local market while offering ready-to-run campaigns and services for fast results.

Being truly transatlantic with offices in Germany and the US, bloodsugarmagic combines international reach with local market insight and networks to deliver unprecedented success upon a new market entry. Our clients span medium-sized IT companies and global IT players from the United States, the DACH region (Germany, Austria, Switzerland) and other high tech clusters worldwide.

Please find more information at www.bloodsugarmagic.com

Kontakt
bloodsugarmagic GmbH & Co. KG
Bernd Hoeck
Gerberstr. 63
78050 Villingen-Schwenningen
0049 7721 9461 220
bernd.hoeck@bloodsugarmagic.com
http://www.bloodsugarmagic.com

Computer Information Telecommunications

Switzerland will be Partner Country at CeBIT 2016

After the abolition of the minimum rate of the Euro the country is facing new challenges. bloodsugarmagic helps foreign IT companies to gain a foothold in the Swiss market.

Switzerland will be Partner Country at CeBIT 2016

Switzerland remains an attractive ICT market in spite of several challenges.

Villingen-Schwenningen (D), September 8th 2015 – With Switzerland a partner country presents itself at CeBIT 2016 that is globally in the lead when it comes to the use of digital technologies but whose ICT branch on the other hand is facing big challenges. The Swiss are hoping to show their „innovative strength and digital competence to an international audience“ at the world“s biggest information technology exhibition in Hanover.

With a gross value added of about 27 billion Swiss Francs in 2011, ICT is the sixth largest economical branch in Switzerland. In the past four years the number of jobs in this area has grown by twelve percent to 197,600. Until 2022 it is expected that another 87,000 skilled workers will be needed. According to a survey by the Swiss Federal Statistical Office almost all citizens under 45 years are using the Internet. Looking at the population aged 15 and above, the amount lies by considerable 84 percent. Furthermore, the Media Use Index 2013 has found out that the 8.9 million Swiss inhabitants are globally in the lead when it comes to the concentration of smartphones and the mobile use of the Internet. The result of another survey is that 80 percent of Swiss companies see digitalization as a chance for their business – especially in the financial and insurance sector, mechanical and plant engineering and medical technology. Strategies of digitalization are also gaining in importance in the pharmaceutical industry and agriculture. Hence, Switzerland really seems to be predestined for being partner country at CeBIT, says also Oliver Frese, member of the Managing Board of Deutsche Messe.

After the abolition of the minimum rate of the Euro in the beginning of 2015, it didn“t look too good for the Swiss ICT branch though: in the end of March a survey by the Swiss branch association Swico showed that the whole sector had a lot of trouble with this development. While the segments Software and IT Services were expecting uneconomical growth for the second quarter of 2015, the segments IT Technology, Consumer Electronics and Imaging/Printing/Finishing were even facing veritable signs of decay. All segments saw the strong Swiss Franc as the biggest challenge. Meanwhile, the biggest shock has been overcome and the mood is getting somewhat optimistic again. The segments Consulting, Software and IT Services face the second half of 2015 positively. The segments IT Technology, Consumer Electronics and Imaging/Printing/Finishing remain skeptical while ratings have at least improved in comparison to the previous quarter.

Furthermore, the enormous lack of skilled personnel and declining margins have in the meantime again replaced the strong Swiss Franc as the biggest direct challenge of the branch. The indirect problems that are connected with the currency strength though are gradually gaining crucial relevance. Part of the development is that the enhanced price gap between Switzerland and the EU environment leads to increasing direct imports, price erosion and a growing foreign competition. That“s the reason why a lot of Swiss ICT companies are on the lookout for new markets. Especially medium-sized enterprises and start-ups are therefore hoping for establishing new contacts with little effort at CeBIT.

On the other side of the border there“s also interest in cooperation: According to a survey by the German branch association BITKOM, Switzerland belongs to the top-10 trading partners for German IT and telecommunications companies. Two third of the companies questioned stated that Switzerland will be an interesting market for them in the future.

With their expert knowledge of the German as well as the Swiss market, bloodsugarmagic can be an interesting sparring partner and arrange appropriate contacts.

„We follow the developments of the Swiss IT market with interest“, says Bernd Hoeck, go-to-market expert and managing partner at bloodsugarmagic. „It“s impressive to see how fast the branch has risen again after the abolition of the minimum rate of the Euro and is looking forward. Switzerland remains an attractive market for ICT and offers a great chance for foreign IT service companies to engage in joint ventures and other forms of cooperation. Very gladly we help with establishing appropriate contacts. Just get in touch with us!“

Swiss companies will present themselves at the central stand in Hall 6 with a thematic focus on Research & Innovation, Financial Technologies and Business Security at CeBIT, March 14th till 18th 2016. The partner country will also be present in the area Communication and Networks in Hall 13.

If you want to know more about our go-to-market strategies, click here:
http://www.bloodsugarmagic.com/index.php/go-to-market

About bloodsugarmagic

bloodsugarmagic is an international network of experts in positioning, marketing programs and go-to-market strategies for IT companies. We offer all that is needed for IT companies wanting to either enter a new market or to boost their market performance in existing markets with new positioning, messages and a unique selling proposition that resonates.

Based on many years of practical experience in marketing, business development and sales with leading IT companies, we support and guide these companies by creating unique and compelling positioning based on the organization\\\’s specific strengths. bloodsugarmagic adapts each story and messaging framework to apply to the local market while offering ready-to-run campaigns and services for fast results.

Being truly transatlantic with offices in Germany and the US, bloodsugarmagic combines international reach with local market insight and networks to deliver unprecedented success upon a new market entry. Our clients span medium-sized IT companies and global IT players from the United States, the DACH region (Germany, Austria, Switzerland) and other high tech clusters worldwide.

Please find more information at www.bloodsugarmagic.com

Kontakt
bloodsugarmagic GmbH & Co. KG
Bernd Hoeck
Gerberstr. 63
780520 Villingen-Schwenningen
0049 7721 9461 220
bernd.hoeck@bloodsugarmagic.com
http://www.bloodsugarmagic.com

Computer Information Telecommunications

ECM remains hot topic in Germany

Companies see ECM solutions for mobile devices and digital files as top trends of the branch. Only 4 out of 10 enterprises use ECM company-wide. This is a huge opportunity for new vendors, says bloodsugarmagic.

ECM remains hot topic in Germany

Most companies use ECM not as a company wide strategy but for single departments.

Villingen-Schwenningen (D), April 28th 2015 – The market for Enterprise Content Management (ECM) solutions is still growing strongly. This is the result of a recent survey by the German high-tech association BITKOM. According to that study, there will be an approximate turnover of 1.8 billion Euros with hardware, software and services relating to ECM in Germany in 2015. That“s an increase of about 6 percent in comparison to the previous year.

„The amount of information that reaches the companies is permanently growing. ECM solutions make this flood of information controllable“, says Bernhard Zöller, Vice-Chairman of the Board of Managing Directors of the ECM competence center at BITKOM. „The digitalization of business processes in enterprises is mandatory for the digitalization of the economy.“

The BITKOM survey also provides information about the most important trends of the branch in 2015 based on topics mentioned by vendors. According to that, the most relevant topic in ECM solutions is support for mobile devices such as smartphones or tablet computers. 40 percent of the ECM companies questioned find this topic important and move towards this feature. Mobile use of ECM becomes more and more a commodity feature – at least, if you ask the vendors. If more and more (non-windows) tablets replace traditional laptops, there is a growing demand for ECM support for these devices.

Slightly less (37 percent) name digital files, such as the electronic personnel file or a customer record, as top trends. Other relevant topics are tools for the cooperation in teams and electronic invoice processing (26 percent each).

However, there still is a huge potential for growth. Most companies use ECM not as a company wide strategy but for single departments. Just 4 out of 10 use it company wide. This leaves room for improvement. For new vendors this is a huge opportunity to rip and replace legacy ECM systems used just by one or two departments. In addition to growing within existing customers there are many potential customers that have not yet selected ECM technologies.

„ECM is still a huge market in Germany“, says Bernd Hoeck, Managing Partner of the go-to-market specialist bloodsugarmagic. „We see quite some movement in the market. While some traditional vendors are struggling to keep up with customer demands, new vendors are bringing in fresh approaches. We see new local and foreign ECM vendors entering the DACH market.“

bloodsugarmagic has a long-standing experience in go-to-market services for the German IT market. We use influencer marketing, for example press relations, to establish a brand and reputation for our foreign customers. With our proven techniques we can help foreign IT companies to get a foot in the door in Germany and to be seen as a valuable partner for local IT companies.

Read more about our go-to-market approach: http://www.bloodsugarmagic.com/index.php/go-to-market

When you are interested in more getting news about the German IT market, click here: http://www.bloodsugarmagic.com/index.php/blog-en

About bloodsugarmagic

bloodsugarmagic is an international network of experts in positioning, marketing programs and go-to-market strategies for IT companies. We offer all that is needed for IT companies wanting to either enter a new market or to boost their market performance in existing markets with new positioning, messages and a unique selling proposition that resonates.

Based on many years of practical experience in marketing, business development and sales with leading IT companies, we support and guide these companies by creating unique and compelling positioning based on the organization\\\\\\\’s specific strengths. bloodsugarmagic adapts each story and messaging framework to apply to the local market while offering ready-to-run campaigns and services for fast results.

Being truly transatlantic with offices in Germany and the US, bloodsugarmagic combines international reach with local market insight and networks to deliver unprecedented success upon a new market entry. Our clients span medium-sized IT companies and global IT players from the United States, the DACH region (Germany, Austria, Switzerland) and other high tech clusters worldwide.

Please find more information at www.bloodsugarmagic.com

Kontakt
bloodsugarmagic GmbH & Co. KG
Bernd Hoeck
Gerberstr. 63
780520 Villingen-Schwenningen
0049 7721 9461 220
bernd.hoeck@bloodsugarmagic.com
http://www.bloodsugarmagic.com

Computer Information Telecommunications

German IT firms search for Nearshore and Offshore Partners

One out of four German IT firms already use European or worldwide partners to fulfill services and projects in Germany. Lack of skilled local personnel offers great opportunities for near- and offshoring models.

German IT firms search for Nearshore and Offshore Partners

More and more German IT companies are looking for foreign partners.

Villingen-Schwenningen (D), February 23, 2015 – More and more IT projects in Germany are fulfilled in international cooperation using European or international partners. According to a recent study by German high-tech association BITKOM with 710 IT companies in Germany, one out of four IT companies in Germany currently uses foreign partners in projects and expects to use more foreign capacity in the future. German IT companies use European partners in nearshoring models as well as offshoring to e.g. Asia or South America. European partners are slightly more favorable (26%) than non-European partners (23%).

Continuous years of growth in the German IT sector have led to a dramatic shortage of skilled personnel. German IT tries to compensate this with various measures. One is to establish partnerships, joint-ventures or even acquiring IT companies abroad with suiting skill sets. While near- and offshoring models are not new to the German IT market, the motivation has changed dramatically.

„We see a clear shift in the reasons for near- and offshoring. Ten years ago, the main motivation to use near- or offshore resources was cost reduction. Today it“s often a lack of local capacity“, says Bernd Hoeck, managing partner of the go-to-market specialist bloodsugarmagic.

In addition, many German IT firms have a long track record using near- and offshoring delivery models. Companies like GFT Technologies AG, a German powerhouse for IT solutions for the financial services industry, have almost 20 years of experience using near- and offshore project delivery and act today on a global scale.

„Both vendors and buyers of near- and offshore project delivery have gained a lot more experience over the recent years“, Hoeck adds. „Today German IT companies have made their homework and actively look for either near- or offshore partners. Now is the right time for foreign IT firms to engage with the German market. In order to stand out of the crowd, foreign IT companies need to focus on visibility and reputation building in Germany. We can help with our low cost, high impact services in order to do so.“

bloodsugarmagic has a long-standing experience in go-to-market services for the German IT market. We use influencer marketing, for example press relations, to establish a brand and reputation for our foreign customers. In addition, we run dedicated campaigns for foreign near- and offshore providers to engage with potential German customers.

This market insight is a pre-publication from the upcoming eBook „German IT Market Compendium 2015“ that will cover more market research information for the IT services, software and hardware market in Germany and practical advice on how to enter the IT market in Germany. You find more information here:
http://www.bloodsugarmagic.com/index.php/go-to-market/german-it-market-research-ebook

Read more about our Go-to-Market approach:
http://www.bloodsugarmagic.com/index.php/go-to-market

About bloodsugarmagic

bloodsugarmagic is an international network of experts in positioning, marketing programs and go-to-market strategies for IT companies. We offer all that is needed for IT companies wanting to either enter a new market or to boost their market performance in existing markets with new positioning, messages and a unique selling proposition that resonates.

Based on many years of practical experience in marketing, business development and sales with leading IT companies, we support and guide these companies by creating unique and compelling positioning based on the organization\\\’s specific strengths. bloodsugarmagic adapts each story and messaging framework to apply to the local market while offering ready-to-run campaigns and services for fast results.

Being truly transatlantic with offices in Germany and the US, bloodsugarmagic combines international reach with local market insight and networks to deliver unprecedented success upon a new market entry. Our clients span medium-sized IT companies and global IT players from the United States, the DACH region (Germany, Austria, Switzerland) and other high tech clusters worldwide.

Please find more information at www.bloodsugarmagic.com

Kontakt
bloodsugarmagic GmbH & Co. KG
Bernd Hoeck
Gerberstr. 63
780520 Villingen-Schwenningen
0049 7721 9461 220
bernd.hoeck@bloodsugarmagic.com
http://www.bloodsugarmagic.com

Computer Information Telecommunications

Demand of skilled workers offers chances for market entry

Every second IT company sees the shortage of qualified staff as hindering for the development of their business. This is a good time to enter the German market as an IT services company from a neighboring country, says bloodsugarmagic.

Demand of skilled workers offers chances for market entry

Villingen-Schwenningen (D), Februar 20, 2015 – The lack of skilled personnel in the IT sector is still the biggest obstacle for the development of the market. This show the latest numbers of a survey published by the German high-tech association BITKOM.

Every second company (52 percent) suffers from shortage of skilled workers and sees the situation on the German IT market as „hindering“ or „very hindering“ for their business because the domestic demand is there and the companies need staff to do the work.

The number of companies that want to hire staff has again increased. 68 percent of the companies questioned are planning to create additional jobs in 2015 (2014: 63 percent), only 5 percent foresee workforce reductions (2014: 7 percent).

While this trend is troublesome for the German IT companies, it is a chance for companies of the neighboring foreign countries to fill the gap of missing appropriate personnel – at least temporarily. The German IT industry is looking abroad to find qualified staff and resourcing partners.

„The shortage of skilled IT staff is a great opportunity especially for foreign companies in the IT services sector“, says Bernd Hoeck, managing partner of the go-to-market specialist bloodsugarmagic. „It is crucial to be visible on the market – at least virtually – to engage in cooperations and joint ventures with German companies.“

bloodsugarmagic has a long-standing experience in go-to-market services for the German IT market. We use influencer marketing, for example press relations, to establish a brand and reputation for our foreign customers. With our proven techniques we can help foreign IT companies to get a foot in the door in Germany and to be seen as a valuable partner for local IT companies.

Read more about our Go-to-Market approach: http://www.bloodsugarmagic.com/index.php/go-to-market

When you are interested in more getting news about the German IT market, click here: http://www.bloodsugarmagic.com/index.php/blog-en

About bloodsugarmagic

bloodsugarmagic is an international network of experts in positioning, marketing programs and go-to-market strategies for IT companies. We offer all that is needed for IT companies wanting to either enter a new market or to boost their market performance in existing markets with new positioning, messages and a unique selling proposition that resonates.

Based on many years of practical experience in marketing, business development and sales with leading IT companies, we support and guide these companies by creating unique and compelling positioning based on the organization\’s specific strengths. bloodsugarmagic adapts each story and messaging framework to apply to the local market while offering ready-to-run campaigns and services for fast results.

Being truly transatlantic with offices in Germany and the US, bloodsugarmagic combines international reach with local market insight and networks to deliver unprecedented success upon a new market entry. Our clients span medium-sized IT companies and global IT players from the United States, the DACH region (Germany, Austria, Switzerland) and other high tech clusters worldwide.

Please find more information at www.bloodsugarmagic.com

Kontakt
bloodsugarmagic GmbH & Co. KG
Bernd Hoeck
Gerberstr. 63
780520 Villingen-Schwenningen
0049 7721 9461 220
bernd.hoeck@bloodsugarmagic.com
http://www.bloodsugarmagic.com

Computer Information Telecommunications

German IT companies optimistic just before CeBIT

IT service providers and software vendors are especially confident. 85 percent of ICT companies are expecting rising sales in 2015. Even more are happy with the domestic demand.

German IT companies optimistic just before CeBIT

Villingen-Schwenningen (D), Februar 12, 2015 – Just before the CeBIT 2015, the mood among enterprises in the IT industry is very good and confident. This is the result of the recent survey of the German high-tech association BITKOM.

85 percent of the companies questioned are expecting rising sales for the full year 2015, only 4 percent forecast losses in sales. The BITKOM index – a mood indicator for the German IT sector – remains unchanged over the last six months at an all-time high level of 72. One year ago the index was at 67. IT service providers and software vendors are the most optimistic while communications technology providers are the most skeptical.

While general business mood indicators such as the IFO-index have shown some declining confidence for the German economy as a whole in 2014, indicators for the information technology sector remain high. This illustrates a common trend: Faced with a less economic outlook, enterprises in Germany invested more in software and IT technology to achieve productivity gains. New trends like Industry 4.0 fuel this trend even more.

One of the reasons for the good mood is the favorable trend seen in the second half of 2014: about three-quarters of businesses (74 percent) could register sales increases between July and December, 12 percent reported declines.

Another interesting result of the survey is the fact that 94 percent of the companies questioned are satisfied or very satisfied with the domestic demand in Germany.

„This is also a chance for foreign providers to enter the German IT market or to establish new partnerships. The mood on the market is good and there is a high demand for IT services and products“, says Bernd Hoeck, managing partner of the go-to-market think tank bloodsugarmagic. „CeBIT is the perfect place to get to know companies and explore strategies of cooperation.“

bloodsugarmagic will also be at the CeBIT and can help bringing together potential partners. Contact us, if you are interested in entering the German market and would like to meet in Hannover. We provide various go-to-market and market entry services for ISVs, hardware vendors, IT services providers or near-/offshoring providers and have a long track record in positioning, influencer marketing, channel building and lead generation in Germany.

Read more about our Go-to-Market approach: http://www.bloodsugarmagic.com/index.php/go-to-market

When you are interested in more getting news about the German IT market, click here: http://www.bloodsugarmagic.com/index.php/blog-en

You can find the BITKOM release here: http://www.bitkom.org/de/presse/8477_81325.aspx

About bloodsugarmagic

bloodsugarmagic is an international network of experts in positioning, marketing programs and go-to-market strategies for IT companies. We offer all that is needed for IT companies wanting to either enter a new market or to boost their market performance in existing markets with new positioning, messages and a unique selling proposition that resonates.

Based on many years of practical experience in marketing, business development and sales with leading IT companies, we support and guide these companies by creating unique and compelling positioning based on the organization’s specific strengths. bloodsugarmagic adapts each story and messaging framework to apply to the local market while offering ready-to-run campaigns and services for fast results.

Being truly transatlantic with offices in Germany and the US, bloodsugarmagic combines international reach with local market insight and networks to deliver unprecedented success upon a new market entry. Our clients span medium-sized IT companies and global IT players from the United States, the DACH region (Germany, Austria, Switzerland) and other high tech clusters worldwide.

Please find more information at www.bloodsugarmagic.com

Kontakt
bloodsugarmagic GmbH & Co. KG
Bernd Hoeck
Gerberstr. 63
780520 Villingen-Schwenningen
0049 7721 9461 220
bernd.hoeck@bloodsugarmagic.com
http://www.bloodsugarmagic.com

Computer Information Telecommunications

bloodsugarmagic joins the Indo-German Chamber of Commerce

bloodsugarmagic joins the Indo-German Chamber of Commerce

bloodsugarmagic helps Indian companies coming to Germany

The high demand of skilled IT personnel and the booming software market in Germany create great opportunities for Indian IT companies to enter the German market. bloodsugarmagic joins the Indo-German Chamber of Commerce to help Indian companies comin

Villingen-Schwenningen (D), October 17, 2014- bloodsugarmagic is now a member of the Indo-German Chamber of Commerce. With this step the international experts of go-to-market strategies for IT companies acknowledge the growing importance of the Indian IT industry und want to support Indian IT companies in entering the German market.

According to BITKOM, the Federal Association for Information Technology, Telecommunications, and New Media, there still is a high demand for IT professionals in Germany. At the moment about 39.000 IT specialists are needed, especially in the field of software development. Every second IT company declares that the lack of appropriate personnel is hindering the development of their business.

Therefore it is more and more important to look for qualified staff and resourcing partners abroad. German IT companies are looking to establish partnerships and joint ventures with foreign IT companies. India has a high number of extremely well skilled IT staff and therefore is perfect for cooperation. A lot of German companies already use offshoring concepts in India for their software development.

In addition, Germany is the biggest and most important IT market in Europe. Thus Indian hardware vendors and ISVs can expect strong potential sales in Germany. The German software market is expected to grow by 5.3 % and the IT services market by 3.2% this year to more than 55.6 billion Euro. German IT buyers are used to buy foreign IT products and service. Plus, a market position in Germany not only opens additional markets in Switzerland and Austria, but can also serve as a useful springboard to the fast growing IT markets in Eastern Europe.

„We see a high potential for Indian IT companies to enter the German market now“, says Bernd Hoeck, go-to-market expert and founder of bloodsugarmagic. „Due to the shortage of skilled personnel in Germany the IT industry here is looking for partners abroad. With our knowledge and experience we can help Indian companies to get a foot in the door in Germany.“

„We highly appreciate the support that local experts like bloodsugarmagic can give Indian companies that are interested in entering the German IT market“, says Dirk Matter director of the Indo-German Chamber of Commerce in Germany. „It is crucial to have a deep understanding about the market you are about to enter to be successful. We recommend our Indian members to look for a local expert first before taking the big step.“

The membership in the Indo-German Chamber of Commerce is the first important action for bloodsugarmagic to start working with Indian companies. „We are happy about the great support we received from the Indo-German Chamber of Commerce so far and are looking forward to further cooperation and exciting tasks to come“, says Hoeck. „We have won some first Indian IT companies as customers already and are looking forward to expand these relationships.“

Please read more news about bloodsugarmagic here:
http://www.bloodsugarmagic.com/index.php/blog-en

About bloodsugarmagic

bloodsugarmagic is an international network of experts in positioning, marketing programs and go-to-market strategies for IT companies. We offer all that is needed for IT companies wanting to either enter a new market or to boost their market performance in existing markets with new positioning, messages and a unique selling proposition that resonates.

Based on many years of practical experience in marketing, business development and sales with leading IT companies, we support and guide these companies by creating unique and compelling positioning based on the organization“s specific strengths. bloodsugarmagic adapts each story and messaging framework to apply to the local market while offering ready-to-run campaigns and services for fast results.

Being truly transatlantic with offices in Germany and the US, bloodsugarmagic combines international reach with local market insight and networks to deliver unprecedented success upon a new market entry. Our clients span medium-sized IT companies and global IT players from the United States, the DACH region (Germany, Austria, Switzerland) and other high tech clusters worldwide.

Please find more information at www.bloodsugarmagic.com

Kontakt
bloodsugarmagic GmbH & Co. KG
Bernd Hoeck
Gerberstr. 63
780520 Villingen-Schwenningen
0049 7721 9461 220
bernd.hoeck@bloodsugarmagic.com
http://www.bloodsugarmagic.com

Business Economy Finances

German IT Companies Confident for 2014

German IT Companies Confident for 2014

German IT Sector Confident For 2014

Especially German Software Companies are confident for 2014 just before CeBIT trade fair. For companies looking to enter the German IT market, timing could not be better.

Villingen-Schwenningen (D) / Boston (USA), February 21th 2014 – Go-to-market think tank bloodsugarmagic today comments on recent market sentiment figures for German IT sector. Mood and confidence in the German IT industry are close to their all-time high just before CeBIT. This emerges from the current economic survey of the high-tech association BITKOM, the Federal Association for Information Technology, Telecommunications, and New Media. BITKOM represents more than 2,100 IT companies in Germany and conducts a survey twice a year among German IT companies. The BITKOM-Index is calculated from the balance of the revenue expectations for the current quarter.

The index now increased significantly from 55 to 67 points, which is close to its all-time high of 72 in 2011. „The IT industry is much more optimistic than the overall economy,“ said BITKOM president Prof. Dieter Kempf on January 28 at the press conference for „CeBIT Preview“ in Hannover.

In particular, the small and midsize IT companies are very confident for the coming months. Eight out of ten medium-sized IT companies expect that sales in the first half year increase , 10 percent expect flat revenues. „The mood in the IT industry is extremely good – and in the small and midsize IT companies, it is even a bit better. These are best signs for the CeBIT, which starts in a few weeks, „said BITKOM vice president Ulrich Dietz. „The small and medium-sized enterprises are the backbone of the high-tech industry. The midsize companies create jobs, growth, and innovation. „

„For companies looking to enter the German IT market, timing could not be better,“ said Bernd Hoeck, managing partner of the go-to-market think tank bloodsugarmagic. „German IT companies are on the move and customers are investing into IT to increase their efficiency. Now is a good time to engage in new partnerships and to develop a sales channel for the German-speaking market.“

Please read full release and more here:
http://www.bloodsugarmagic.com/index.php/blog-en/item/german-it-companies-confident-for-2014

You find more information on bloodsugarmagic’s award winning go-to-market services here:
http://www.bloodsugarmagic.com/index.php/go-to-market
Bildquelle:kein externes Copyright

About bloodsugarmagic

bloodsugarmagic is an international network of experts in positioning, marketing programs, and go-to-market strategies for IT companies. We offer all that“s needed for IT companies entering a new market or boosting their market performance in existing markets with new positioning, messages and unique selling proposition.
Based on many years of practical experience in marketing, business development and sales with leading IT companies we support and guide you in creating a unique positioning based on your specific strengths. We adapt your story and messages to the local markets and can offer ready-to-run campaigns and services for fast results.
Being truely transatlantic with offices in Germany and the US allows us to combine international reach with local market insights and networks. Our clients include medium-sized IT companies and global IT players from the United States and the DACH region (Germany, Austria, Switzerland).

Please find more information on www.bloodsugarmagic.com

bloodsugarmagic GmbH & Co. KG
Bernd Hoeck
Gerberstr. 63
78050 Villingen-Schwenningen
0049 7721 9461 220
bernd.hoeck@bloodsugarmagic.com
http://www.bloodsugarmagic.com

bloodsugarmagic
Bernd Hoeck
Gerberstr. 63
780520 Villingen-Schwenningen
0049 7721 9461 220
bernd.hoeck@bloodsugarmagic.com
http://www.bloodsugarmagic.com