Tag Archives: ITC market

Computer Information Telecommunications

IT Security most important technology trend 2018 in Germany

Bitkom survey among ITC companies shows top technology and market trends of the year. Cloud Computing and Internet of Things take positions two and three. Germany remains exciting and developing market to invest in.

IT Security most important technology trend 2018 in Germany

Top 10 High Tech Trends 2018

Villingen-Schwenningen (D), March 30th 2018 – For digital companies, IT security remains the most relevant topic of the German ITC market in 2018. That is the result of a current survey by the German high-tech association Bitkom. Two thirds of the companies questioned (67 percent) name IT security as the most important trend.

„More and more devices are digitally connected, that makes them interesting targets for cyber criminals“, states Achim Berg, president of Bitkom. „That“s why IT security is gaining significantly in importance, especially in areas such as energy, traffic or medicine.“
„Another engine for the lasting importance of IT security is the implementation of the EU-GDPR that concerns basically all companies in Germany“, adds Bernd Hoeck, expert for IT security with a profound knowledge of the German ITC market.

The second position of Bitkom“s list occupies the topic Cloud Computing. 61 percent of the companies questioned think that this is another important trend that will have a definitive impact on the German ITC market in 2018. „The cloud has more than arrived here in Germany“, comments Hoeck. „This development shows that the investments of providers in datacenter in Germany and the EU pay off.“

The buzz words Internet of things (48 percent) and Industry 4.0 (47 percent) follow on positions four and five. No surprise since those topics have their home turf in the highly-automated industry. If it“s not working here in Germany, then where?

The positioning of Big Data (43 percent) and Cognitive Computing (26 percent) or Artificial Intelligence in the ranking strengthen the profile of AI in Germany. In the year before, only every fifth company named AI as a relevant trend for the market. In 2018 it is already every fourth company. „Artificial Intelligence is a key technology with the potential to improve our everyday life and change our economy“, confirms Bitkom president Berg. To round off the top ten, the other trends and topics of importance for the German ITC market are Digital Platforms (mentioned by 33 percent), Blockchain (26 percent) – which made it to the list for the first time, Enterprise Content Management (25 percent) and Mobile Apps and Mobile Websites (24 percent).

„The results are based on a survey among ITC companies. The priorities might differ a bit among customers, but in general the tendency corresponds with our experiences“, concludes market expert Hoeck. „Especially IT security is a topic no company can close its eyes to. With the GDPR entering in force in May, companies must invest in IT security if they don“t want to break the law. Internet of Things, Industry 4.0 and Artificial Intelligence are other fields of interest of the rapidly developing German market that is open for innovations and exciting offers.“

For more information about our go-to-market strategies visit:
http://www.bloodsugarmagic.com/index.php/go-to-market

About bloodsugarmagic

bloodsugarmagic is an international network of experts in positioning, marketing programs and go-to-market strategies for IT companies. We offer all that is needed for IT companies wanting to either enter a new market or to boost their market performance in existing markets with new positioning, messages and a unique selling proposition that resonates.

Based on many years of practical experience in marketing, business development and sales with leading IT companies, we support and guide these companies by creating unique and compelling positioning based on the organization’s specific strengths. bloodsugarmagic adapts each story and messaging framework to apply to the local market while offering ready-to-run campaigns and services for fast results.

Being truly transatlantic with offices in Germany and the US, bloodsugarmagic combines international reach with local market insight and networks to deliver unprecedented success upon a new market entry. Our clients span medium-sized IT companies and global IT players from the United States, the DACH region (Germany, Austria, Switzerland) and other high tech clusters worldwide.

Please find more information at www.bloodsugarmagic.com

Contact
bloodsugarmagic GmbH & Co. KG
Bernd Hoeck
Gerberstr. 63
78050 Villingen-Schwenningen
Phone: 0049 7721 9461 220
E-Mail: bernd.hoeck@bloodsugarmagic.com
Url: http://www.bloodsugarmagic.com

Computer Information Telecommunications

German market for apps is still growing

1.5 bn Euros mark has been broken for the first time in 2017 and according to Bitkom the boom still continues. Go-to-market experts recommend smart entry to the German app and software market.

German market for apps is still growing

German app market is still on the rise.

Villingen-Schwenningen (D), January 31st 2018 – The German market for apps for smartphones and tablets keeps growing and just broke the 1.5 billion Euros mark in 2017. This reports the German high-tech association Bitkom in a recent press release. Based on numbers of the research institute research2guidance, this means almost a tripling compared to the year 2013, when sales were 547 million Euros. Compared with the year 2016, it is a plus of 4 percent.

„The boom continues“, states Achim Berg, president of Bitkom. „With wearables like smartwatches and fitness trackers the ecosystem around apps yet expands significantly.“ In 2017, 1.8 bn apps have been downloaded from the two biggest stores: two thirds accounted to Google“s Play Store, one third accounted to Apple“s App Store. Most of the sales (1.2 bn Euros, 79 percent) were made through in-app features such as the expansion of games, 232 mn Euros (15 percent) through advertisement and 91 mn Euros (6 percent) directly through the purchase price of the app.

The most popular according to Bitkom are apps for social networks, messengers, streaming services and games. On the rise are everyday helpers such as radar apps or apps warning against severe weather as well as fitness and health apps tracking steps or recording travelled distances.

„Germany is a very exciting market for apps and other software products with many many technically oriented customers“, says Bernd Hoeck, founder of bloodsugarmagic and go-to-market expert. „However, 1.8 bn app downloads sound impressive, but you need to relate that to approx. 5 mn apps available in the Google Play and Apple Store. Thus, there are many apps competing for visibility and customer recognition. Vendors need to create a dedicated market entry strategy focusing clearly on the targeted customer segments.“

bloodsugarmagic has a deep knowledge of the German software and IT market and has yet helped many companies to enter it. Don“t hesitate to contact us when you are ready for the next step!

For more information about our go-to-market strategies visit: http://www.bloodsugarmagic.com/index.php/go-to-market

About bloodsugarmagic

bloodsugarmagic is an international network of experts in positioning, marketing programs and go-to-market strategies for IT companies. We offer all that is needed for IT companies wanting to either enter a new market or to boost their market performance in existing markets with new positioning, messages and a unique selling proposition that resonates.

Based on many years of practical experience in marketing, business development and sales with leading IT companies, we support and guide these companies by creating unique and compelling positioning based on the organization’s specific strengths. bloodsugarmagic adapts each story and messaging framework to apply to the local market while offering ready-to-run campaigns and services for fast results.

Being truly transatlantic with offices in Germany and the US, bloodsugarmagic combines international reach with local market insight and networks to deliver unprecedented success upon a new market entry. Our clients span medium-sized IT companies and global IT players from the United States, the DACH region (Germany, Austria, Switzerland) and other high tech clusters worldwide.

Please find more information at www.bloodsugarmagic.com

Contact
bloodsugarmagic GmbH & Co. KG
Bernd Hoeck
Gerberstr. 63
78050 Villingen-Schwenningen
Phone: 0049 7721 9461 220
E-Mail: bernd.hoeck@bloodsugarmagic.com
Url: http://www.bloodsugarmagic.com

Computer Information Telecommunications

German ITC market remains on a growth path

Bitkom expects a total turnover of 160 billion Euro in 2016 for the ITC market. The lack of professional employees remains a problem of the industry. bloodsugarmagic offers its services and a webcast to help foreign companies entering the market.

German ITC market remains on a growth path

German IT market is further on the rise.

Villingen-Schwenningen (D), March 30th 2016 – Based on a recent prognosis by German high-tech association Bitkom, the annual turnover of the German IT market for the first time ever is expected to break the 160 billion Euro limit in 2016. According to the prognosis, the industry as a whole will grow by 1.7 percent, with software sales being the strongest driver with more than 6 percent.

The software segment is expected to grow in 2016 with a plus of 6.2 percent to 21.5 billion Euros. IT services will climb by 2.7 percent to 38.2 billion Euro while sales with hardware according to Bitkom will rise only slightly by 0.8 percent to 23.8 billion Euro. In general, the branch information technology will generate 83.5 billion Euro – a plus of 3 percent.

„The software houses profit from the trend that the whole economy is moving towards digital business models“, says Thorsten Dirks, president of Bitkom.

Bitkom states that the general ITC market, which besides information technology also consists of telecommunication and consumer electronics, has grown much stronger in the past year than originally expected. Instead of the estimated plus of 1.9 percent, sales have risen by 2.8 percent in 2015 to 157.4 billion Euro. The reason for that lies in the smartphone boom of the second half of the year: the turnover with the devices has grown by 22.1 percent to 10.3 billion Euro. That is almost three times as much as originally expected.

The good situation on the market also leads to the creation of more jobs. Bitkom estimates that there will be about 20,000 more jobs by the end of 2016. „With 1.022 billion employees the Bitkom branch establishes its position as second biggest industrial employer, just behind mechanical engineering but considerably ahead of other leading industries such as automotive or the chemical industry“, says Dirks.

On the other hand, the industry is still having problems filling all those vacancies. According to Bitkom, there are still 43,000 open and hard to fill vacancies for IT experts. Dirks therefore warns: „Without the immigration of foreign specialists, without foreign students, without the international exchange, we can“t successfully shape the digital transformation.“

„Germany remains a strong growing and very exciting IT market“, declares Bernd Hoeck, founder of bloodsugarmagic and go-to-market expert. „Especially the combination of a growing market and a massive lack of IT experts creates the perfect opportunity for foreign companies for cooperation and entering this new, promising market.“

bloodsugarmagic has a deep knowledge of the German IT market and a long-standing expertise in go-to-market strategies. We gladly advise foreign companies that are willing to take the step to a new market and invite you to our complementary webcast „Entering the German IT Market“:
https://attendee.gotowebinar.com/rt/740064057925773570

Find more information about our go-to-market strategies:
http://www.bloodsugarmagic.com/index.php/go-to-market

About bloodsugarmagic

bloodsugarmagic is an international network of experts in positioning, marketing programs and go-to-market strategies for IT companies. We offer all that is needed for IT companies wanting to either enter a new market or to boost their market performance in existing markets with new positioning, messages and a unique selling proposition that resonates.

Based on many years of practical experience in marketing, business development and sales with leading IT companies, we support and guide these companies by creating unique and compelling positioning based on the organization\\\\\\\\\\\\\\\’s specific strengths. bloodsugarmagic adapts each story and messaging framework to apply to the local market while offering ready-to-run campaigns and services for fast results.

Being truly transatlantic with offices in Germany and the US, bloodsugarmagic combines international reach with local market insight and networks to deliver unprecedented success upon a new market entry. Our clients span medium-sized IT companies and global IT players from the United States, the DACH region (Germany, Austria, Switzerland) and other high tech clusters worldwide.

Please find more information at www.bloodsugarmagic.com

Kontakt
bloodsugarmagic GmbH & Co. KG
Bernd Hoeck
Gerberstr. 63
78050 Villingen-Schwenningen
0049 7721 9461 220
bernd.hoeck@bloodsugarmagic.com
http://www.bloodsugarmagic.com