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Communication Media

Revenues in the German Video-on-Demand market are growing faster than ever before

+ Goldmedia publishes new market forecasts on the Pay Video- on-Demand market (SVOD, TVOD, EST) in Germany from 2018 to 2023
+ Total revenues (gross) are anticipated to more than double from 1.1 billion euros (2017) to 2.5 billion euros by 2023

Revenues in the German Video-on-Demand market are growing faster than ever before

© Goldmedia 2018, Revenues (gross) Pay VOD market Germany 2018-2023

Berlin, 11. June 2018. Video-on-Demand (VOD) is turning into a mass market. At the end of 2017, 18 per cent of all German households were subscribing to at least one paid-for Video-on-Demand service. The market appears to be on an unabated growth trajectory and the boom in the Pay VOD market (SVOD, TVOD, EST) is seeing revenues soar through the roof. Total revenues (gross) at the end of 2017 amounted to 1.1 billion euros and are anticipated to more than double within only five years, climbing to 2.5 billion euros by 2023.

These figures have recently been published in the report ‚Pay VOD in Germany – 2018-2023 Forecast‘ by the consulting and research group Goldmedia ( www.Goldmedia.com). This industry report includes an up-to-date market analysis and forecasts on paid-for Video-on-Demand services in Germany up to 2023.

++ Currently 30 providers in the German market with new players in the starting blocks

Amazon Prime Video Service and Netflix continue to lead the pack in the German VOD market. Netflix primarily focuses on SVOD (subscription video on demand), whilst Amazon“s video offering is integrated into its Prime service where video titles can be either rented or purchased (TVOD = transactional VOD and EST = electronic sell-through).

Other important players in the German Pay VOD market are Sky (front runner in the classic pay-TV market), Maxdome (subsidiary of the ProSiebenSat.1 Group), Apple“s iTunes and Google“s Playstore. Specialist sports streaming services such as DAZN and Eurosport are also seeing an increase in users.
The market is not likely to run out of steam in the near future. The forecast suggests that it is more likely that the competitive landscape will soon start shifting in this rapidly growing market. Global service providers are already in the starting blocks with their new VOD platforms.

++ Attractive content and improved availability are important drivers

Subscription-based VOD (SVOD) services account for by far the highest share of turnover in the German paid-for VOD market with a share of 74 per cent (2017). Goldmedia forecasts that this segment is capable of achieving an 80per cent share by 2023. The leading players in the SVOD market are focusing heavily on producing their own original content. However, licensed titles that are streamed via TVOD and EST are also popular among users, especially new feature films which are available to view on demand just a few months after they have been released in cinemas.
In addition to attractive content, one of the most important market drivers is the way in which the services have become more convenient to access at any time of the day via smart TVs or special streaming devices such as the Amazon Fire TV Stick. The growing number of households with high-speed broadband connections is also boosting VOD“s technical reach. The rural market is continuing to play catch-up and it is anticipated that huge potential will be unlocked in these areas in particular. Goldmedia predicts that every other household with a broadband connection will subscribe to a VOD service by 2019.

++ Wrangling over exclusive rights is driving spiralling prices. Sport is becoming increasingly important.

The wide range of content in the Video on Demand market is continually growing. Content that serves niche markets such as children“s programming and independent films has been available for a while now. The sports segment is continuing to gain further ground which is evident in the way that VOD service providers are vying to gain exclusive rights to stream sports events. For example, the first match of the 2017/2018 Bundesliga football season could only be viewed on the internet (via Eurosport Player).

++Source: Goldmedia study „Pay VOD in Germany – 2018-2023 Forecast“
All the information included in this press release is taken from the Goldmedia study ‚Pay VOD in Germany – 2018-2023 Forecast‘ (June 2018). The study examines in detail the market for paid-for Video-on-Demand services in Germany (SVOD, TVOD, EST) and includes analyses of service providers, business models, potential revenue and potential usage figures up to 2023. Turnover figures are based on VOD usage which have been measured as part of the Goldmedia VOD ratings www.vod-ratings.de This has been used to calculate end user prices (gross), taking into account discounts or free months. All revenue from fees charged for the Amazon Prime service has been included, however, only for customers who actually use the Prime Video service. For further information, please visit www.goldmedia.com

For further information and to purchase the study, please visit: https://www.goldmedia.com/en/publications

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Goldmedia is a research and management consulting group with a focus on media, entertainment and telecommunications. Goldmedia has been helping national and international clients to face challenges relating to digital transformation since 1998. Business activities include consultancy services, research, political analysis and advising staff. Goldmedia has offices in Berlin and Munich. For further information, please visit our website www.Goldmedia.com

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Communication Media

Pay-VOD to become billion-euro market in Germany

Goldmedia publishes new forecast of the German video-on-demand market from 2016 to 2021

Pay-VOD to become billion-euro market in Germany

© Goldmedia 2016, Usage of Pay-VOD services in Germany, April 2016

Berlin, 11 July 2016. Video-on-demand (VOD) has reached the mass market. According to a Goldmedia survey, 43 percent of all Internet users in Germany are already using paid VOD services (Pay-VOD) – that“s about 24 million people aged 14 and above. This figure has more than doubled since the end of 2014. Accordingly, Pay-VOD revenues are rising quickly: while revenues in 2015 amounted to 423 million euros, they will almost reach the billion-euro mark with 990 million euros in 2021.

These are the first results of the new Goldmedia report „Pay-VOD in Germany 2016-2021“. The study includes detailed market and user analyses for Pay-VOD in Germany and market forecasts up to 2021.

The Pay-VOD market in Germany is highly competitive with global and national players competing for costumers – Amazon is the most widely used Pay-VOD service

Pay-VOD greatly gained in popularity in Germany since 2014 due to the market entry of the US top providers Netflix and Amazon and their intensive marketing activities. Both are competing for customers and market share with national and European based platforms that have strong financial backings. So far, no one can claim supremacy. Altogether, there are 38 Pay-VOD offerings in Germany, and new providers like Disney Live and YouTube Red are expected to join the market with more specialized offerings.

Amazon Prime/Instant Video is the most widely used Pay-VOD service in Germany with 22% of German online users making use of the VOD service. The rapid rise of Amazon is due to the bundling strategy with its premium delivery service and additional content services. Netflix has established itself in less than two years as a clear ? 2. About 11% of German online users are using the US provider today. The runner-ups include the VOD service of Germany“s Pay-TV platform Sky, ProSiebenSat.1 owned maxdome, and Google Play (see chart).

Subscription VoD will continue to show the strongest growth

After the entry of Netflix and Amazon, subscription-based VOD (SVOD) has established itself as the top-selling VOD segment.

The other paid VOD models, TVOD (Transactional VOD/online rental offerings) and EST (electronic sell-through/download to own), are also growing: Many users prefer to digitally rent or purchase films or TV series spontaneously and uniquely rather than binding themselves to a contract for a month or a year. In addition, due to evolving release windows, contents are often first available as TVOD and/or EST content.

Quote by Dr. Andre Wiegand, Managing Director at Goldmedia

„The current battle between US-based platforms and bigger national and European providers for market share is good for German consumers. It results in more content, lower prices, and a better service. As our analysis shows, the uptake of Pay-VOD services is driven by young consumers (under the age of 30) and they clearly prefer subscriptions. That is why the SVOD market is growing particularly strongly.

In the medium term, providers that offer new seasons of attractive series, original content, rapid content updates and competitive prices will prevail. In order to manage churn, easy discovery and programmatic recommendation of relevant content as well as cross-device usability will also be important. Even greater market growth is possible if mobile network operators in Germany introduce flat-fee data plans for Pay-VOD offerings.“

Source
All figures in the press release are part of the Goldmedia report „Pay-VoD in Germany 2016-2021 – German video-on-demand market insights“ (July 2016). The report focuses on Pay-VOD services (excluding ad supported VOD) and contains analyses of providers, business models, usage, and subscribers as well as market revenue forecasts up to 2021. Parts of the analyses are based on a representative online survey (aided survey questions), with n=2,058 online users from the age of 14 in Germany, multiple choices. The survey was conducted in April 2016

Goldmedia is a consultation and research group with a focus on media, entertainment, and telecommunication. Since 1998, the group has supported national and international clients in all questions pertaining to the digital revolution. The range of services includes consulting and research, along with consulting on human resources and politics. The headquarters are in Berlin and Munich.

Firmenkontakt
Goldmedia GmbH
Dr. Katrin Penzel
Oranienburger Str. 27
10117 Berlin
+49-30-246 266-0
Katrin.Penzel@Goldmedia.de
http://www.Goldmedia.com

Pressekontakt
Goldmedia GmbH
Dr. Katrin Penzel
Oranienburger Str. 27
10117 Berlin
+49-30-246 266-0
Presse@Goldmedia.de
http://www.Goldmedia.com

Wirtschaft Handel Maschinenbau

Pay-VoD in Deutschland auf dem Weg zum Milliardenmarkt

Goldmedia veröffentlicht neue Prognose zum deutschen Video-on-Demand-Markt bis 2021

Pay-VoD in Deutschland auf dem Weg zum Milliardenmarkt

© Goldmedia 2016, Nutzung von Pay-VoD-Angeboten in Deutschland, April 2016

Berlin, 05. Juli 2016. Video-on-Demand ist im Massenmarkt angekommen. Nach einer Goldmedia-Erhebung nutzen heute schon 43 Prozent aller Onliner in Deutschland kostenpflichtige VoD-Angebote (Pay-VoD) – das sind rund 24 Millionen Nutzer. Damit hat sich dieser Wert seit Ende 2014 mehr als verdoppelt. Entsprechend schnell steigen auch die Umsätze mit kommerziellem Video-on-Demand in Deutschland: Lagen sie 2015 noch bei rund 423 Mio. Euro, werden sie im Jahr 2021 mit 990 Mio. Euro knapp die Milliardengrenze erreichen.

Dies sind erste Ergebnisse der Studie „Pay-VoD in Deutschland 2016-2021“ der Beratungs- und Forschungsgruppe Goldmedia ( http://www.Goldmedia.com ). Die Studie enthält detaillierte Markt- und Nutzer-Analysen sowie Prognosen zu den kostenpflichtigen VoD-Umsätzen in Deutschland bis zum Jahre 2021.

VoD-Markt in Deutschland befindet sich im harten Wettbewerb globaler und nationaler Player – Amazon ist meistgenutzter Pay-VoD-Dienst

Durch den Markteintritt der US-amerikanischen Top-Anbieter Netflix und Amazon und deren intensive Marketingaktivitäten hat VoD in Deutschland seit 2014 stark an Popularität gewonnen. Heute ist der deutsche Pay-VoD-Markt gekennzeichnet durch einen harten Wettbewerb um Kunden und Marktanteile: Der Großteil der VoD-Nutzung konzentriert sich auf wenige finanzstarke Anbieter. Dennoch hat bislang keiner eine Vormachtstellung. Insgesamt gibt es in Deutschland 38 kostenpflichtige VoD-Angebote, neue Anbieter wie Disney Life und YouTube Red werden zudem erwartet.

Amazon ist in Deutschland unter den Pay-VoD-Diensten mit 32 Prozent bislang der am häufigsten genutzte Service. Der rasche Aufstieg ist nicht zuletzt auf die Bundling-Strategie mit dem Premium-Lieferservice Amazon Prime zurückzuführen. Ebenso rasant hat sich Netflix innerhalb von weniger als zwei Jahren als Nr. 2 etabliert. 17 Prozent aller Pay-VoD-User nutzen Netflix. Auf den Plätzen folgen die Pay-VoD-Angebote von Sky (12%), maxdome (11%) und Google Play (10%). (siehe Grafik)

Abo-Modell S-VoD wird auch künftig am stärksten wachsen

Nach dem Markteintritt von Netflix und Amazon hat sich das Abonnement-Modell S-VoD (Subscription-based VoD) als umsatzstärkstes VoD-Segment etabliert.

Die anderen kostenpflichtigen VoD-Segmente T-VOD (Transactional-VoD, Bezahlvideos) und EST (Electronic-sell-through, Downloads) sind ebenso auf Wachstumskurs: Viele Nutzer bevorzugen den spontanen und einmaligen digitalen Verleih oder Kauf von Filmen und Serien, anstatt sich vertraglich zu binden. Zudem sind aufgrund der Verwertungsfenster aktuelle Inhalte häufig zuerst als T-VoD und/oder EST-Angebote erhältlich.

Zitat Dr. Andre Wiegand, Geschäftsführer Goldmedia

„Derzeit kämpfen verschiedene, finanzstarke „500-Pfund-Gorillas“ wie Amazon, Netflix und Google, aber auch Pro7 mit maxdome und Sky um mehr Marktanteile in Deutschland. Die Ergebnisse sind vielfältigere Inhalte, niedrigere Preise und besserer Service.

Wie unsere Analysen zeigen, wird die zunehmende Verbreitung von VoD insbesondere durch junge Nutzer unter 30 Jahren getrieben – und diese bevorzugen ganz klar Abos. Der S-VoD-Markt wächst deshalb besonders stark.

Im Kampf um Marktanteile wird künftig der Anbieter die Nase vorn haben, der am meisten zu bieten hat: niedrige Preise, attraktive Serien und Spielfilme, eine hohe Aktualisierungsrate, Original Content, redaktionell gestützte Empfehlungen und eine geräteübergreifende Nutzbarkeit. Ein noch größeres Wachstum ist vorstellbar, wenn die Mobilfunknetzbetreiber zeitnah Datentarife für Pay-VoD-Angebote einführen.“

Quelle
Alle Angaben der Pressemeldung entstammen der Goldmedia-Studie „Pay-VoD in Deutschland 2016-2021. Prognosen für kostenpflichtige Video-on-Demand-Dienste“ (Juni 2016). Die Studie ist auf den kostenpflichtigen VoD-Bereich fokussiert (ohne werbefinanzierte Angebote) und enthält Analysen zu Anbietern, Geschäftsmodellen sowie Umsatzpotenzialen bis 2021. Bestandteil der Studie ist zudem eine repräsentative Nutzerbefragung (gestützte Onlinebefragung, n= 2.058, Internetnutzer ab 14 Jahren in Deutschland, April 2016).

Informationen zu Inhalten und Bestellung:
http://www.goldmedia.com

Goldmedia ist eine Beratungs- und Forschungsgruppe mit dem Fokus auf Medien, Entertainment und Telekommunikation. Die Unternehmensgruppe unterstützt seit 1998 nationale und internationale Kunden bei allen Fragen der digitalen Transformation. Das Leistungsspektrum umfasst dabei die Bereiche Consulting, Research sowie Personal- und Politikberatung. Standorte sind Berlin und München. Weitere Informationen: www.Goldmedia.com

Firmenkontakt
Goldmedia GmbH
Dr. Katrin Penzel
Oranienburger Str. 27
10117 Berlin
+49-30-246 266-0
Katrin.Penzel@Goldmedia.de
http://www.Goldmedia.com

Pressekontakt
Goldmedia GmbH
Dr. Katrin Penzel
Oranienburger Str. 27
10117 Berlin
+49-30-246 266-0
Presse@Goldmedia.de
http://www.Goldmedia.com