Tag Archives: Digitalization

Environment Energy

Digitalization as a challenge and a chance

Smart meter technologies provide energy utilities with new means for optimized consumption transparency and a deepened customer dialogue

Cologne, 04.10.2017 – Digitalization has an impact on all aspects of life. The analogous measurement technologies are gradually abolished and replaced by smart meter-technologies. This changeover is a major challenge for all energy utilities, but it also offers new opportunities. Smart meter specialist GreenPocket provides utilities with innovative means to give their customers a transparent view on their energy consumption and to improve their customer dialogue.

The digitalization of the energy industry and the interrelated smart meter-rollout are occasionally viewed as a legally enforced burden by energy utilities. It is less well-known that the changeover to smart energy also provides high potential for improvement: Analogous measurement technologies are solely able to measure the energy consumption of a residential or a business-customer on an annual basis, whereas smart meters generate one data point every 15 minutes. This leads to over 35.000 data points in a year, resulting in a far more precise customer knowledge.

GreenPocket: flexible and demand-orientated
Smart meter-specialist GreenPocket is a reliable partner for energy utility companies, aiming to support their sales activities with optimized data transparency and energy efficiency. By processing individual data sets, its intelligent energy management software is able to give a clear view on the end-users energy consumption. Furthermore, alerting- and reporting-functions can be offered to business-customers. This way, they are able to highlight patterns of their energy consumption and to optimize the energy efficiency for their customers, developing a constant dialogue and a long lasting customer relationship.
One of the tool’s most important features is its flexibility. GreenPocket provides the appropriate software packages for every customer need. Based on the customers‘ feedback, the software is continuously developed further, reflecting the constant changes on the energy market.

Upselling tool and improved data quality management for business customers
With the latest update of the GreenPocket energy management tool for business customers, two significant software features were integrated. Using the new upselling tool, energy utilities can now decide which software bundles and conditions will be offered to each individual customer. This enables an easy differentiation between an economic basic package on the one hand and a more extensive premium package with optional features like alarm and notification functionalities on the other hand. These packages can then be bundled into different pricing models by the energy utilities.
Another improvement of the web portal for business customers comprises an enhanced data quality control. With the help of bar and line charts, energy providers can now easily detect if and when gaps arise in their automatic data import. This allows an optimized monitoring of data quality.

Campaigning tool and gamification for the residential customer portal
The web portal for residential customers has also been substantially updated with two valuable functions for energy utility companies. The campaigning tool now enables a precise modulation of marketing instruments based on individual customer behaviour, such as promotions via push notifications and email-alerts (e.g. giving hints on „happy hours“ when energy prices are low). It is now possible to individually select and address customer profiles with certain consumption patterns and offer fitting tariffs and bundles to each customer.
In addition to this, the new gamification app encourages consumers to lay daily bets on the height of their energy consumption, increasing the software’s usage frequency and customer involvement: In a test run of 3 months, about half of the customers made use of the gamification app, 25% of them even played on a daily basis. This way, energy utilities can significantly increase customer awareness and retention.

About GreenPocket
GreenPocket ( www.greenpocket.com) is a software specialist for user-friendly and modular applications within the Internet of Things environment as well as consumer engagement and energy management within the smart energy area. GreenPocket offers continuously improved standard software to energy utilities and service providers, as well as individual development possibilities. With 120 successful projects for over 70 national and international clients in 10 countries, GreenPocket is a market and innovation leader within Germany as well as one of the leading providers within the European smart energy market.

GreenPocket GmbH
Wolf Stertkamp
Tel: 0221/355095-31
E-Mail: wolf.stertkamp@greenpocket.de

GreenPocket ( www.greenpocket.com) is a software specialist for user-friendly and modular applications within the Internet of Things environment as well as consumer engagement and energy management within the smart energy area. GreenPocket offers continuously improved standard software to energy utilities and service providers, as well as individual development possibilities. With 120 successful projects for over 70 national and international clients in 10 countries, GreenPocket is a market and innovation leader within Germany as well as one of the leading providers within the European smart energy market.

GreenPocket Gmbh
Wolf Stertkamp
Schanzenstrasse 6-20
51063 Köln
Phone: 02213550950
E-Mail: wolf.stertkamp@greenpocket.de
Url: http://www.greenpocket.de

Science Research Technology

SKIDATA keynote speech at the R&D Flagship Conference in Munich

An issue for the future: digitalization and networking

SKIDATA keynote speech at the R&D Flagship Conference in Munich

SKIDATA keynote speech at the R&D Flagship Conference in Munich

The R&D Flagship Conference was held in Munich´s BMW Welt on July 30, 2017. The focus of the conference was „Digitalization and Networking“ and this was the topic of discussion among leading experts from various tech companies – including Frank Lorenz, SKIDATA´s Senior Vice President of Research & Development. The guest list also included companies such as BMW, Bosch, Airbus, MAN and many more.

Keynote speech on megatrends and the influence of digitalization

Frank Lorenz immediately posed a provocative question: „Will we lose significant parts of our value chain and therefore our sales through „uberization“ and large tech companies?“ Lorenz´s keynote speech ranged from relevant megatrends to strategic options and the question: „How are we dealing with these challenges at SKIDATA?“

Experts addressed megatrends such as

– global mobile networking,
– permanent access to information and entertainment,
– the „Internet of Things“,
– social media and Web 2.0,
– multi-channel retail,
– and cloud-computing and big data.

It is exactly these trends that will drive forth digitalization in society and industry in the future. These topics have also long been a focus at SKIDATA.

Opportunities and risk of increasing digitalization and networking

In addition to defining the future megatrends and their impact on the digitalization of society, the following question was examined: how should industry and R&D departments react? The industry expert is of the opinion that in the future, investments in the area of e-commerce for B2C as well as B2B will be even more necessary as a dominant sales channel. Lorenz also believes that an increase in efficiency in one´s own business or B2B customers will be possible mainly through business process optimization. In addition, more priority will be placed on the topics of centralization and access to business data at any time. Further to the points already mentioned, Lorenz sees the following as essential:

– cloud-based management of the installed basis of systems and machinery;
– digitalization of payment processes and mobile payment methods (Apple Pay, Google Wallet, M-Pesa, WeChat, etc.);
– preparation for gradual digitalization of our currencies;
– and development of mobile commerce solutions and the availability of business data at any time on mobile devices.

Regarding risks, Lorenz focused on cyber security. According to the expert, all companies must make every effort to protect their own business and customers. „In particular, the first generation of IoT devices with very weak security mechanisms can cause a lot of damage. For example, by hacking hundreds of thousands of these devices to perform massive, dispersed attacks against critical infrastructure and institutions,“ said Lorenz.

Lorenz closed his keynote speech at the R&D Flagship Conference on a reassuringly positive and confident note: „Digitalization and networking is coming – let us shape them and take advantage of the opportunities!“

Interested in moving digitalization forward at SKIDATA?

Topics like the ones presented at the conference make technology fans´ hearts skip a beat – and SKIDATA has plenty of great job opportunities in R&D. Take a closer look at the wide range of assignments here: https://www.skidata.com/en/corporate/jobs-careers/job-vacancies-at-skidata/

SKIDATA is a leading international company for access solutions and management. More than 10,000 SKIDATA installations in ski resorts, sports stadiums, major airports, shopping centers, cities, spas and wellness facilities, exhibition centers and amusement parks worldwide ensure safe and reliable access control for people and vehicles. SKIDATA places great value in offering solutions that are intuitive, easy to operate and secure. With their integrated concepts, SKIDATA helps clients optimize performance and maximize profits. The SKIDATA Group ( www.skidata.com) is a member of the publicly traded Swiss Kudelski Group ( www.nagra.com), a leading provider of digital security solutions.

Mag. Belkis Etz
Untersbergstraße 40
5083 Grödig/Salzburg
Phone: +43 6246 888-0
E-Mail: jobs@skidata.com
Url: https://www.skidata.com/en/corporate/jobs-careers/

Business Economy Finances

Digitalization: Mike Flache among the world’s TOP-10 influencers

The Onalytica ranking of the 100 most influential individuals and brands on Twitter on the topic of digital transformation has listed business angel and startup investor Mike Flache among the top ten.

Stuttgart, 27 September 2016

The latest Onalytica ranking officially confirmed that digital transformation is one of the great global challenges for businesses and will demand the increased attention of companies now and in the years ahead. Discussions and exchanges on this issue no longer follow the traditional patterns but take place where the transformation originates from: virtual space. Mike Flache is quite pleased with his ranking: „To be able to make a sustainable contribution and to help shape one of the most important issues for the future of the global economy is acknowledgment and motivation enough.“

The methodology for this analysis conducted by Onalytica is based on engagement data. For this ranking they analyzed over 338,000 tweets over 90 days mentioning „Digital Transformation“. Onalytica’s analysts looked at a user’s connections and calculated relative influence using PageRank analysis. This methodology enabled them to show those users with the best quality of connections who are driving the most engagement on topic. Reach (follower count), Relevance (number of tweets on topic) and Reference (number of times the user has been added to twitter lists) were also factored into the equation to produce an overall influencer score. Onalytica also used their custom-developed Influencer Relationship Management Software (IRM) to generate the network maps and topic share of voice charts. The result is a data-based list with 100 individuals and brands, each a distinct leader in the exchange and discussion on Twitter about digitalization.

Digital transformation will become the key strategic thrust for most CEOs

The term „digital transformation“ describes the restructuring of a company’s culture, business models and associated processes with the objective of fully taking advantage of the opportunities offered by the new digital technologies. According to a recently published report by the World Economic Forum, companies that utilize digital technologies across all business areas are more successful in opening up new sources of income and in prevailing against the competition of „digital natives“ and rival companies. By 2018, it is expected that 67%* of CEOs of the Forbes Global 2000 companies will have shifted the focus of their business strategies onto digital transformation.

Decision-makers must understand digitalization as a holistic effort

Mike Flache is a business angel and investor who supports innovative technology startups and emphasizes the importance of an integrated approach for this complex task in paving the way to the future. „No doubt, the transition from analog to digital could be a long march, because it’s more than just a technology issue; it’s also about a clear strategy aligned closely to market needs, streamlined processes, and, above all, open-minded and competent people“, Mike Flache explains. „Companies that are willing to understand that these key factors need to be in line for a successful business transformation, will enjoy fundamental advantages over competitors – from creating new business models and profit streams to building a decision-oriented agile organization.“

The ranking lists Mike Flache alongside with Satya Nadella (CEO, Microsoft), Brian Solis (Chief Analyst, Altimeter Group), Bill Bunting (Director Healthcare Solutions, EMC), Vala Afshar (Chief Digital Evangelist, Salesforce), Ronald van Loon (Director, Advertisement), Kirk Borne (Principal Data Scientist, Booz Allen Hamilton), Simon Porter (Vice President Commercial Sales Europe, IBM) and Paul Daugherty (CTO, Accenture), among others.

A summary overview of the ranking is available at onalytica.com (http://www.onalytica.com/blog/posts/digital-transformation-top-100-influencers-and-brands/).
You can follow Mike Flache on Twitter (https://twitter.com/mikeflache).

* Source: Forbes / Tech (http://www.forbes.com/sites/gilpress/2015/12/06/6-predictions-about-the-future-of-digital-transformation/#4b572f0b25b4)

About Onalytica

Onalytica was founded in 2009 and has specialized on Influencer Relationship Management Software and supporting services. The company assists brands in the 1:1 scaling of influencer relationship management results. Onalytica works with experts in marketing, communications, digital media and PR to offer assistance in the planning and implementation of custom-made influencer programs. Onalytica solutions assists with the improved automation and optimization of influencing activities and the continuous identification of opportunities to engage.

Mike Flache is a German business angel and seed investor. He is involved in a number of technology startups in Europe and the US, including Fundment (Fintech), Ctrlflow (Software Engineering) and tocario (Workspace-as-a-Service Technology). Mike Flache serves on the digital advisory boards of various companies. He also advises VCs and institutional investors on performance optimization for their portfolio companies. Mike Flache also shares his experience with companies in traditional markets and supports them in getting the optimum added value out of their business transformation process. Onalytica lists him as one of the Top 10 global influencers for the digital transformation.

Mike Flache
Mike Flache
Königstr. 26
70173 Stuttgart

Computer Information Telecommunications

Switzerland will be Partner Country at CeBIT 2016

After the abolition of the minimum rate of the Euro the country is facing new challenges. bloodsugarmagic helps foreign IT companies to gain a foothold in the Swiss market.

Switzerland will be Partner Country at CeBIT 2016

Switzerland remains an attractive ICT market in spite of several challenges.

Villingen-Schwenningen (D), September 8th 2015 – With Switzerland a partner country presents itself at CeBIT 2016 that is globally in the lead when it comes to the use of digital technologies but whose ICT branch on the other hand is facing big challenges. The Swiss are hoping to show their „innovative strength and digital competence to an international audience“ at the world“s biggest information technology exhibition in Hanover.

With a gross value added of about 27 billion Swiss Francs in 2011, ICT is the sixth largest economical branch in Switzerland. In the past four years the number of jobs in this area has grown by twelve percent to 197,600. Until 2022 it is expected that another 87,000 skilled workers will be needed. According to a survey by the Swiss Federal Statistical Office almost all citizens under 45 years are using the Internet. Looking at the population aged 15 and above, the amount lies by considerable 84 percent. Furthermore, the Media Use Index 2013 has found out that the 8.9 million Swiss inhabitants are globally in the lead when it comes to the concentration of smartphones and the mobile use of the Internet. The result of another survey is that 80 percent of Swiss companies see digitalization as a chance for their business – especially in the financial and insurance sector, mechanical and plant engineering and medical technology. Strategies of digitalization are also gaining in importance in the pharmaceutical industry and agriculture. Hence, Switzerland really seems to be predestined for being partner country at CeBIT, says also Oliver Frese, member of the Managing Board of Deutsche Messe.

After the abolition of the minimum rate of the Euro in the beginning of 2015, it didn“t look too good for the Swiss ICT branch though: in the end of March a survey by the Swiss branch association Swico showed that the whole sector had a lot of trouble with this development. While the segments Software and IT Services were expecting uneconomical growth for the second quarter of 2015, the segments IT Technology, Consumer Electronics and Imaging/Printing/Finishing were even facing veritable signs of decay. All segments saw the strong Swiss Franc as the biggest challenge. Meanwhile, the biggest shock has been overcome and the mood is getting somewhat optimistic again. The segments Consulting, Software and IT Services face the second half of 2015 positively. The segments IT Technology, Consumer Electronics and Imaging/Printing/Finishing remain skeptical while ratings have at least improved in comparison to the previous quarter.

Furthermore, the enormous lack of skilled personnel and declining margins have in the meantime again replaced the strong Swiss Franc as the biggest direct challenge of the branch. The indirect problems that are connected with the currency strength though are gradually gaining crucial relevance. Part of the development is that the enhanced price gap between Switzerland and the EU environment leads to increasing direct imports, price erosion and a growing foreign competition. That“s the reason why a lot of Swiss ICT companies are on the lookout for new markets. Especially medium-sized enterprises and start-ups are therefore hoping for establishing new contacts with little effort at CeBIT.

On the other side of the border there“s also interest in cooperation: According to a survey by the German branch association BITKOM, Switzerland belongs to the top-10 trading partners for German IT and telecommunications companies. Two third of the companies questioned stated that Switzerland will be an interesting market for them in the future.

With their expert knowledge of the German as well as the Swiss market, bloodsugarmagic can be an interesting sparring partner and arrange appropriate contacts.

„We follow the developments of the Swiss IT market with interest“, says Bernd Hoeck, go-to-market expert and managing partner at bloodsugarmagic. „It“s impressive to see how fast the branch has risen again after the abolition of the minimum rate of the Euro and is looking forward. Switzerland remains an attractive market for ICT and offers a great chance for foreign IT service companies to engage in joint ventures and other forms of cooperation. Very gladly we help with establishing appropriate contacts. Just get in touch with us!“

Swiss companies will present themselves at the central stand in Hall 6 with a thematic focus on Research & Innovation, Financial Technologies and Business Security at CeBIT, March 14th till 18th 2016. The partner country will also be present in the area Communication and Networks in Hall 13.

If you want to know more about our go-to-market strategies, click here:

About bloodsugarmagic

bloodsugarmagic is an international network of experts in positioning, marketing programs and go-to-market strategies for IT companies. We offer all that is needed for IT companies wanting to either enter a new market or to boost their market performance in existing markets with new positioning, messages and a unique selling proposition that resonates.

Based on many years of practical experience in marketing, business development and sales with leading IT companies, we support and guide these companies by creating unique and compelling positioning based on the organization\\\’s specific strengths. bloodsugarmagic adapts each story and messaging framework to apply to the local market while offering ready-to-run campaigns and services for fast results.

Being truly transatlantic with offices in Germany and the US, bloodsugarmagic combines international reach with local market insight and networks to deliver unprecedented success upon a new market entry. Our clients span medium-sized IT companies and global IT players from the United States, the DACH region (Germany, Austria, Switzerland) and other high tech clusters worldwide.

Please find more information at www.bloodsugarmagic.com

bloodsugarmagic GmbH & Co. KG
Bernd Hoeck
Gerberstr. 63
780520 Villingen-Schwenningen
0049 7721 9461 220