With the new ERV Blog, readers can get valuable information about travel safety as well as fascinating insights of the company. The Blog has been realized in close cooperation with the 360° Content Marketing & Social Media Agency dot-gruppe from Berlin.
The team of authors consists of three permanent staff members of the European Travel Insurance (ERV). They share their experience und professional knowledge with the audience. Whether news from the emergency-hotline, useful travel tips and important safety information for various countries, a sufficient variety of topics and substantive expertise will be provided. All of these are deliberately selected components of a successful content marketing strategy.
To their customers the ERV has long been considered as a relatively abstract concept with a rather boring topic. The new ERV Blog will now change that. For this the ERV deliberately turned to the Social Media Agency dot-gruppe. As an established social media agency and long-term experts for viral and content marketing, the agency takes care of the development of the whole blog concept, the clean technical implementation and accompanying strategic advice. In addition to the presence on Google+, the ERV is thus intensifying their social media marketing activities.
Conceptually the goal is to establish the Blog as a comprehensive travel magazine with a sympathetic appearance, good content and substance, from an authentic writing team. With the rich content the Blog will provide real values to customers and readers. The thematic focus is (due to the large relevant competence of the ERV) on the aspects of travel safety and insurance coverage. The target groups are active travelers and travel enthusiasts.
Thanks to the content marketing strategy of the social media agency dot-gruppe, the ERV is so glad to offer transparent insight into the company through the Blog, enter into a dialogue with their customers and provide them valuable travel and safety tips. The ERV is thus exploiting the potential of content marketing to reach sustainable customer loyalty through authentic content.
The dot-gruppe is a leading company in the field of Social Media and Viral Marketing and on the market for over 11 years. The service spectrum ranges from the Viral Video production, Video Seeding, YouTube Promotion, Guerrilla Marketing, Social Media and Blog Marketing. The customers of the dot-gruppe include internationally known brands in the Consumer Goods , Tourism and Charity. Campaigns of the dot-gruppe were nominated at the Cannes International Advertising Festival and the New York Advertising Festival.
10999 Berlin (Germany)