Category Archives: Automotive Traffic

Automotive Traffic

Test Winner: AXTON’s Compact Underseat Bass ATB25P

Enough bass even for those who like it loud – AXTON’s active subwoofer ATB25P wins in the German magazine Car & Hifi comparison test (issue 01/2017)

Test Winner: AXTON

Testwinner: AXTON’s active subwoofer ATB25P

Compact underseat subwoofers are an efficient way of conjuring up more bass as simply and unobtrusively in your car. The latest bass speaker from AXTON, the active subwoofer ATB25P, has been thoroughly checked out by German magazine Car & Hifi in issue 01/2017. With resounding success: In the field of six tested candidates the ATB25P has become test winner in the compact class.
The new AXTON impressed the tech journalists as soon as they saw it: „With the ATB25P we are looking at a very high quality active subwoofer. It is made entirely from cast aluminum, and a glance at the connections and controls on the front shows that nothing has been spared.“
Inside the housing the finely built ATB25P offers top quality components. Its powerful
25 cm woofer is driven by a generous magnet. Technical finesse is exhibited in the two passive cones supporting the radiation of lower frequencies. The result is a much better bass extension down low and more punch compared with conventional underseat subwoofers.
A further highlight is the integrated amplifier: „The power amplifier is pleasing with its discrete layout using proper transistors next to a large power supply transformer“, say the testers. „Accordingly the AXTON pushes out a full 150 watts into the measuring meter!“
On the feature side the ATB25P is also well endowed: low-pass and subsonic filter, bass boost, phase shift, high-level input with auto turn-on function and bass level remote control are included in the feature list of AXTON’s new underseat subwoofer.
Components – top, feature set – rich: But what about the sound? „The AXTON punches out bass beats, always giving the impression it has juice to spare“, according to the summary of the Car & Hifi testers. „Even at high listening volumes it is still clean and accentuated.“
„Enough bass even for those who like it loud“, is the final verdict by the tech journalists, rewarding the ATB25P with the test winner accolade in the compact class.

The brand AXTON has been popular with car enthusiasts for almost 30 years. AXTON’s products are regularly recognized in trade magazines for their high price performance ratio. The range includes amplifiers and various loudspeakers for car retrofitting: component and coaxial systems, bass boxes, and also compact under seat woofers.

Firmenkontakt
ACR
Denny Krauledat
Bohrturmweg 1
5330 Bad Zurzach
0041562696447
0041562696464
Denny.Krauledat@acr.eu
http://www.axton.de

Pressekontakt
punctum, Lechner und Peter GbR
Michaela Lechner
Schönstedtstr. 7
12043 Berlin
030-61403817
micha@punctum-berlin.de
http://www.punctum-berlin.de

Automotive Traffic

AXTON A580DSP – In-car Hi-fi thanks to Amp with Smartphone App

An audibly better in-car sound experience for every music fan: The 4-channel amplifier A580DSP noticeably improves the sound of factory systems, and is controlled from the smartphone.

AXTON A580DSP - In-car Hi-fi thanks to Amp with Smartphone App

AXTON amp A580DSP with smartphone control

How can you do something for a weak sounding factory system at little expense, and also guarantee the customer ease of use? A fitting answer to this question is provided by Denny Krauledat, AXTON product manager at car media specialist ACR: „For the best possible user experience you need a compact DSP amplifier with comprehensive features that ideally you can install in the vehicle with plug and play, and control intuitively even without any previous knowledge. Our 4-channel amplifier A580DSP with app control combines all these requirements.“

Competitive edge through innovation
With their performance and innovative control concept the DSP power amps A430DSP and A480DSP already launched in spring 2016 made customers and the trade sit up and take note. With the A580DSP, AXTON also now have an iOS compatible model to logically extend this winning amplifier design. Denny Krauledat justifies this step as follows: „When we began with the development of the DSP amplifier series over a year ago it was immediately clear to us that the future lays in control from a smartphone app. With previous technologies we saw clear shortcomings in use and also in the price. We therefore want to differentiate ourselves quite clearly from other amplifiers, where the user has to inconveniently connect a notebook, or buy an additional remote control. These days every music lover is familiar with a smartphone, and so should also know how to use it with the A580DSP.“

Everything under control with the app
Control of the DSP is via a Bluetooth connection using a free app, available in the Apple App Store for iOS, or at www.axton.de for Android smartphones. The DSP has all the useful tools like time alignment, active crossover, and parametric equalizer. The time alignment can be set between 0 and 230 cm, while the 3-way active crossover provides high, low, and bandpass filters with a 6/12/18 or 24 dB slope. The fully parametric 7-band EQ is amazing with its freely selectable Q-factor from 0.3 to 9.9. „Our aim was to have an app that displays all these functions clearly so as to attract the interest of those new to DSP who were previously put off by the supposed complexity“, says Denny Krauledat about the app. Once you have tuned the sound to the vehicle acoustics and your personal preferences, the settings can be saved in the amp and on the smartphone.

Quick installation
The A580DSP 4-channel amplifier is connected to the original radio using the 1.5 m long ISO standard cable supplied, and can be installed out of sight at various places in the vehicle. Furthermore, there are numerous optional plug and play connection cables for diverse vehicles from Volkswagen, Audi, Seat, Skoda, BMW, Mini, Mercedes, Ford and Opel, as well as Kia, Hyundai, Nissan and Peugeot. By using the latest class D digital amplifier technology, heat build-up and current draw of the 4 x 76 W rms amp are always under control, efficient heat dissipation being taken care of by the aluminum housing, just 185 x 114 x 49 mm in size.

The brand AXTON has been popular with car enthusiasts for almost 30 years. AXTON’s products are regularly recognized in trade magazines for their high price performance ratio. The range includes amplifiers and various loudspeakers for car retrofitting: component and coaxial systems, bass boxes, and also compact under seat woofers.

Firmenkontakt
ACR
Denny Krauledat
Bohrturmweg 1
5330 Bad Zurzach
0041562696447
0041562696464
Denny.Krauledat@acr.eu
http://www.axton.de

Pressekontakt
punctum, Lechner und Peter GbR
Michaela Lechner
Schönstedtstr. 7
12043 Berlin
030-61403817
micha@punctum-berlin.de
http://www.punctum-berlin.de

Automotive Traffic

Optimum Smartphone Integration with the ZENEC Infotainer Z-N326

Flexible retrofit solution: the ZENEC 2-DIN system Z-N326 offers modern multimedia functions, allowing convenient mobile use of Android and iOS based smartphones.

Optimum Smartphone Integration with the ZENEC Infotainer Z-N326

ZENEC Z-N326: modern 2-DIN infotainer

With the Z-N326 the Swiss specialist ZENEC has launched a 2-DIN infotainer with important innovations on the market: The Z-N326 offers modern entertainment functions, excellent sound quality and ease of use. But that is not all. Thanks to SmartLink Direct the Z-N326 enables easy integration of the latest Android and iOS based smartphones. Also for those who want a versatile sat nav, the XZENT is an intelligent solution: with the microSDHC card Z-N326-SDFEU available separately the Z-N326 can be expanded into a navigation system with a full range of features.

Comfortable connectivity with smartphone
Communicate on the move, enjoy music, navigate and much more – the Z-N326 makes it possible: Smartphone and multimedia system merge into a high performance infotainment unit. Android and iOS based smartphones can be directly docked with the Z-N326 via USB. Thanks to the new SmartLink Direct software, screen content, including Apps, is then mirrored on the large display of the ZENEC infotainer. With Android based smartphones SmartLink Direct also enables direct App control from the touchscreen of the Z-N326.

Capacitive display – modern infotainment features
The minimalist design of the Z-N326 offers a high quality capacitive 6.2″/15.7 cm touchscreen display that can be intuitively used while driving – a slight touch or tap is all it takes. The high brightness level, the clarity and brilliance of the screen, but also the large contrast range underscore the premium quality of the new ZENEC system.
The Z-N326 is a top modern entertainer that looks convincing with its wide range of functions. The FM tuner with Next Level tuner chip ensures optimal radio reception, as well as a clear sound when stations are weak, thanks to adaptive noise reduction. The Z-N326 has two USB ports for docking the smartphone and for A/V playback via USB. In addition, there is a HDMI input for connecting compatible multimedia devices, smartphones, or tablets with the Z-N326. For individual sound tuning there is a 10-band graphic equalizer and various predefined EQ profiles.
The comprehensive Bluetooth unit provides safe telephony while driving, and simple management of phonebook entries, as well as comfortable A2DP music streaming.

First class sat nav – easy retrofits
If using smartphone sat nav apps is not enough, for a reasonable price you can upgrade the Z-N326 to become a high end naviceiver. With the microSDHC card Z-N326-SDFEU available separately the infotainer can be expanded into a navigation system with a full range of features and the latest comfort functions. With detailed maps for 47 European countries, more than 6 million points of interest, 3D Auto-Zoom for junctions and roundabouts, and free map updates for one year, getting the latest navigation technology in your car is really very straightforward.

The brand Zenec stands for pure in-car multimedia. Moniceivers, naviceivers, roof mount and universal monitors sum to a well rounded portfolio of in-car products. Added to that are accessory components like DVB-T/DAB+-tuners, rear view cameras and headphones. All Zenec devices are perfectly compatible with one another.
The Zenec multimedia range is perceived to follow the edge of technology, but also to stand out with an exceptional price/performance value. Yet, quality before quantity is the other important maxim given, Zenec is strictly adhering to.
In 2008, Zenec brought the first E>GO model onto the market, thereby immediately establishing a completely new category of device: the vehicle-specific naviceiver. E>GOs are a perfect fit – visually and technically – in the respective target vehicle, without additional bezels, adapters and hours of installation work. With the new line up 2013/2014 there are E>GOs to fit into over 60 models of vehicle.
Few car media brands have ever started out as successfully as Zenec. Today, Zenec has established itself as undisputed market leader for multimedia navigation and spots – according to the Association for Consumer Research (Gfk) – in the German speaking territories a market share in excess of 35%.

Firmenkontakt
Zenec by ACR (engl.)
Denny Krauledat
Bohrtumweg 1
5300 Bad Zurzach
0041-56-269 64 47
denny.krauledat@acr.eu
http://www.zenec.com

Pressekontakt
punctum, Lechner und Peter GbR
Michaela Lechner
Schönstedtstr. 7
12043 Berlin
030-61403817
micha@punctum-berlin.de
http://www.punctum-berlin.de

Automotive Traffic

AXTON A500DSP: Plug & Play Preamplifier with Smartphone App

Audibly better sound experience for every music fan; The 5-channel preamplifier A500DSP is the basis for a high quality car hi-fi system controlled from a smartphone.

AXTON A500DSP: Plug & Play Preamplifier with Smartphone App

AXTON preamp A500DSP with smartphone control

The sound of factory systems often fails to satisfy individual needs. However, these days refitting an audiophile car audio system is getting ever more difficult since factory radios on modern vehicles are increasingly fully integrated. Many music lovers are therefore put off from upgrading their sound system by the high cost. This is where the AXTON A500DSP comes in with a 5-channel preamplifier having a plug and play connection to the original radio and a comprehensive app controlled DSP software for professional audio tuning of the OE system.

Competitive edge through innovation
With its performance and innovative control concept, the DSP power amp A580DSP launched in fall 2016 made customers and the trade sit up and take notice – Car & HiFi magazine awarded it a „Practical tip “ accolade in the 06/2016 issue. The A500DSP now sees AXTON expanding its winning amp design with a pure DSP and smartphone control.
Product Manager Denny Krauledat explains: „Our 4-channel preamp A580DSP has really revolutionized the market. The simple operation from the smartphone has the car hi-fi fans completely convinced. With the new A500DSP preamp we are now addressing car audio enthusiasts looking for a convincing solution to connect their amplifier to the original radio. This is where the A500DSP scores with features that makes it rise above the competition: plug and play connection, start/stop compatibility, control by smartphone, and a 10 Volt line out – these are features that a car audio fan simply knows how to value.“
Beside these outstanding features for direct connection to the factory radio, the A500DSP can also be connected to radios with preamp outputs thanks to the separate power supply terminal and 4-channel RCA input.

Everything under control with the app
Control of the DSP is via Bluetooth using a free app, available in the Apple App Store for iOS and at www.axton.de for Android smartphones.
„Our aim was to have an app that displays all functions clearly so as to attract the interest of those new to DSP who were previously put off by the supposed complexity“, says Denny Krauledat about the app.
The DSP has all the useful tools like time correction, active crossover, and parametric equalizer. The time correction can be set between 0 and 230 cm, the 3-way active crossover provides high, low, and bandpass filters with a 6/12/18 or 24 dB slope. The parametric 7-band EQ is amazing with its freely selectable Q-factors from 0.3 to 9.9.
Once you have tuned the sound to the vehicle acoustics and your personal preferences, the settings can be saved in the preamp and on the smartphone.

Quick installation
The A500DSP 5-channel preamplifier is connected to the original radio using the 1.5 m long ISO standard cable supplied with the set, and can be installed out of sight at various places in the vehicle. Furthermore, there are numerous optional plug and play connection cables for many vehicles from Volkswagen, Audi, Seat, Skoda, BMW, Mini, Mercedes, Ford and Opel, as well as Kia, Hyundai, Nissan and Peugeot.

Die Marke AXTON erfreut sich seit fast 30 Jahren hoher Beliebtheit bei Car-HiFi Enthusiasten. Die Produkte von AXTON werden regelmäßig in Fachzeitschriften für ihr hohes Preisleistungsverhältnisses ausgezeichnet. Das Sortiment umfasst Verstärker und verschiedene Lautsprecher für die PKW-Nachrüstung: Compo- und Coxialsysteme, Subwooferkisten und auch kompakte Untersitzbässe.

Firmenkontakt
Axton by ACR
Denny Krauledat
Bohrturmweg 1
5330 Bad Zurzach
0041-56-2696447
Denny.Krauledat@acr.eu
http://www.axton.de

Pressekontakt
punctum, Lechner und Peter GbR
Michaela Lechner
Schönstedtstr. 7
12043 Berlin
030-61403817
micha@punctum-berlin.de
http://www.punctum-berlin.de

Automotive Traffic

Optical Gigabit Ethernet Becomes IEEE Standard

KDPOF Welcomes New IEEE 802.3bv(TM) Specification for Robust and Reliable Optical Data Transmission in Automotive Applications

Optical Gigabit Ethernet Becomes IEEE Standard

KDPOF provides Gigabit Ethernet over POF connectivity according to the IEEE 802.3bv(TM) Specificatio

KDPOF – leading supplier for automotive gigabit connectivity over POF (Plastic Optical Fiber) – welcomes IEEE’s publication of the new standard amendment for 1000 Mb/s Ethernet operation over plastic optical fiber. As an amendment to the IEEE 802.3™ standard, IEEE Std 802.3bv(TM) for gigabit Ethernet over POF defines physical layer specifications and management parameters for automotive, industrial, and home networking applications utilizing POF. „Increasingly, automotive and industrial networks are migrating towards Ethernet,“ stated Bob Grow, chair, IEEE P802.3bv Gigabit Ethernet Over Plastic Optical Fiber Task Force. „With POF already in use in automobiles and other vehicles, IEEE 802.3bv provides a robust and reliable media option for Ethernet automotive networks.“

KDPOF technology entirely fulfills the preconditions of the new IEEE amendment, providing reliable and proven solutions for automotive applications. Carlos Pardo, CEO and Co-founder of KDPOF, commented: „With the recently announced sampling in 2017 of the first automotive Gigabit Ethernet POF (GEPOF) transceiver, we perfectly meet the requirements of carmakers by providing high connectivity with a flexible digital host interface, low latency, low jitter, and low linking time.“ The transceiver is optimized for low power and small footprint and transmits data at 1000/100 Mbps on standard SI-POF, MC-POF, or PCS, according to 1000BASE-RH (IEEE 802.3bv).

Gigabit Ethernet Use Cases

KDPOF technology based on IEEE 802.3bv suits the demands of the POF automotive market, including the following key applications for future automotive networks: communication backbone, smart antenna link, infotainment, Battery Management Systems (BMS), and Advanced Driver Assistance Systems (ADAS). The corresponding transceiver device integrates high-speed capabilities in POF ports with a low-cost BOM (Bill of Materials). Its built-in analog interface simplifies connectivity to Fiber Optic Transceivers (FOTs). Examples of products able to incorporate POF ports based on the KD1053 ASSP include ECUs, switches, cameras, and infotainment nodes.

802.3bv-2017 – IEEE Standard for Ethernet Amendment 9: Physical Layer Specifications and Management Parameters for 1000 Mb/s Operation Over Plastic Optical Fiber for download:
http://standards.ieee.org/findstds/standard/802.3bv-2017.html

About KDPOF

Fabless semiconductor supplier KDPOF provides innovative gigabit and long-reach communications over Plastic Optical Fiber (POF). Making gigabit communication over POF a reality, KDPOF technology supplies 1 Gbps POF links for automotive, industrial, and home networks. Founded in 2010 in Madrid, Spain, KDPOF offer their technology as either ASSP or IP (Intellectual Property) to be integrated in SoCs (System-on-Chips). The adaptive and efficient system works with a wide range of optoelectronics and low-cost large core optical fibers, thus delivering carmakers low risks, costs and short time-to-market.

Firmenkontakt
KDPOF
Óscar Ciordia
Ronda de Poniente 14 2ºA
28760 Tres Cantos
+34 91 8043387
support@kdpof.com
http://www.kdpof.com

Pressekontakt
ahlendorf communication
Mandy Ahlendorf
Schiffbauerweg 5F
82319 Starnberg
+4981519739098
ma@ahlendorf-communication.com
http://www.ahlendorf-communication.com

Automotive Traffic

Mods4cars SmartTOP add-on soft top control is now available for Ferrari 458 Spider

As of now, the SmartTOP soft top control system from the manufacturer Mods4cars is also available for the Ferrari 458 Spider. The retrofit convertible module allows you to operate the convertible top while driving with one-touch.

Mods4cars SmartTOP add-on soft top control is now available for Ferrari 458 Spider

Mods4cars SmartTOP add-on soft top control for Ferrari 458 Spider

Las Vegas, Nevada – March 16, 2017

The retrofit SmartTOP roof module for the Ferrari 458 Spider is now available. The latest development from the company Mods4cars facilitates the convertible day with nifty additional functions. „In addition to the Ferrari 360, F430 Spider and California, we now offer a comfortable solution for the Ferrari 458 Spider,“ explains PR spokesman Sven Tornow.

The SmartTOP soft top control is retrofitted to the vehicle. After installation it is possible, among other things, to open and close the convertible top while driving at a speed of up to 40 km/h. For this, only the tapping of the interior button is required. The convertible top movement is performed automatically. This is a timesaver!

In addition, the roof can be opened and closed from afar via the car key. Pressing a key combination on the remote control activates the convertible top movement. „Our customers can already open their convertible tops as they move toward the vehicle and start their journey top down,“ says PR spokesman Sven Tornow. A change to the car key is not necessary for this function.

Other than the two main functions, further features are offered: The windows position can be set for after the convertibles top movement. It is adjustable whether the windows should automatically be raised or lowered after opening the top. In addition, the windows can be opened and closed via the remote control.

Starting or stopping the engine does not interrupt the convertibles top movement. All functions can be configured according to personal wishes. Thanks to a USB port attached to the SmartTOP module, the module can be connected to the home PC. Programming can however also be done directly in the vehicle.

A plug-and-play installation kit is included in the package to ensure easy installation. Connection between the SmartTOP module and vehicle electronics is made by simply plugging together. As no cables are cut through, an untraceable removal is possible at any time.

Since 2002 Mods4cars has been manufacturing their smart convertible modules. The following vehicle brands are supported so far: Alfa, Audi, Bentley, BMW, Chevrolet, Ferrari, Ford, Infiniti, Jaguar, Lamborghini, Mazda, Mercedes-Benz, Mini, Nissan, Opel, Peugeot, Porsche, Renault, Volvo and Volkswagen. SmartTOP soft top controls are also available for the Ferrari models 360 Spider, F430 Spider and California.

The comfort control for the Ferrari 458 Spider is available for 299,00 Euro + tax.

The product video can be viewed here:
http://youtu.be/bx48ISc34og

For more information:
http://www.mods4cars.com

###

About Mods4cars:

Mods4cars was founded in 2002 from the idea to add a highly demanded feature to the otherwise almost perfect Porsche Boxster: Comfort One-Touch roof operation while driving at slow speeds. The resulting product offered not only that, but also allowed quick and easy installation by just swapping out a relay box, thus leaving no traces and no permanent changes on the vehicle. The first SmartTOP roof controller was born.

The success of their first products in Germany and Europe prompted them in late 2004 to move operations to the USA, to be able to serve the American market as well as all other English speaking countries such as Australia, UK and South Africa from one central location. Their business has grown to a full-fledged international corporation with an office in Las Vegas and a full line of innovative products as well as distributors and installation partners all over the globe.

Being highly specialized in the development and distribution of aftermarket roof- and comfort controllers since 2002 allows them to offer an unsurpassed level of competence and product quality. Their main goal is optimization of each individual product to a maximum in compatibility, usability and intuitive operation. They put greatest effort into development and quality checks of all their products to achieve this goal and meet all expectations of their customers.

The extraordinary success of their products is also based on the great communication with their customers, which usually already starts for each new product during the development and prototyping phase.

Kontakt
Mods4cars LLC
Sven Tornow
E. Flamingo Rd #3100 1350
89119 Las Vegas (NV) – USA
+1-310-9109055
tornow@mods4cars.com
http://www.mods4cars.com

Automotive Traffic

Park Safely with ZENEC’s Wide Angle Camera ZE-RVC85WA

ZENEC is expanding its accessory range with a high quality wide angle front/rear view camera. Thanks to its wide horizontal 190° field of view perfect visibility to the rear of the vehicle is assured.

Park Safely with ZENEC

Front / rear view camera ZE-RVC85WA

The area to the rear of the vehicle is a considerable safety risk when parking and maneuvering. One can easily fail to see persons or obstacles – thereby creating hazardous situations. With the new ZE-RVC85WA, ZENEC now has a super wide angle camera in its product range that offers an enormous horizontal field of view of 190°. This therefore ensures not only an optimal view of the situation to the rear of the vehicle, but also to the sides as well. Parking at places where it is difficult to see is made considerably easier by using the ZE-RVC85W.
The new ZENEC rear view cam comes with a sensor sporting the latest CMOS technology, ensuring a detailed, high contrast image – even during twilight. To obtain a plane representation, the camera image has been optically rectified. Disturbing fish eye distortions are therefore a thing of the past.
As the image output of the ZE-RVC85WA can be normal or mirrored, the model is suitable for use as a front or rear view camera. Included in the kit are two housing adapters that allow simpler installation. A 3-part system cable comprising 2 x 0.7 m and 1 x 7 m long separable sections provides the ZE-RVC85WA with a flexible installation arrangement.
High quality materials and a robust construction guarantee high weather resistance, and a long life. The ZE-RVC85WA conforms to protection class IP69K, the highest standard for protection against contact, dust, water, and moisture. Thanks to the wide working temperature range from -30° C to +75° C the view to the rear is clear at all times, even under extreme temperature and weather conditions.
The ZENEC wide angle cam ZE-RVC85WA has been developed for universal use, and can be retrofitted into many vehicles thanks to its compact form. It is the perfect addition for any in-car moniceiver, naviceiver, or monitor. On engaging reverse gear the camera switches on, and is controlled from the head unit. The ZE-RVC85WA is compatible with a large selection of 2-DIN A/V device models on the aftermarket, including the ZENEC 2-DIN infotainers and navitainers.

The brand Zenec stands for pure in-car multimedia. Moniceivers, naviceivers, roof mount and universal monitors sum to a well rounded portfolio of in-car products. Added to that are accessory components like DVB-T/DAB+-tuners, rear view cameras and headphones. All Zenec devices are perfectly compatible with one another.
The Zenec multimedia range is perceived to follow the edge of technology, but also to stand out with an exceptional price/performance value. Yet, quality before quantity is the other important maxim given, Zenec is strictly adhering to.
In 2008, Zenec brought the first E>GO model onto the market, thereby immediately establishing a completely new category of device: the vehicle-specific naviceiver. E>GOs are a perfect fit – visually and technically – in the respective target vehicle, without additional bezels, adapters and hours of installation work. With the new line up 2013/2014 there are E>GOs to fit into over 60 models of vehicle.
Few car media brands have ever started out as successfully as Zenec. Today, Zenec has established itself as undisputed market leader for multimedia navigation and spots – according to the Association for Consumer Research (Gfk) – in the German speaking territories a market share in excess of 35%.

Firmenkontakt
Zenec by ACR (engl.)
Denny Krauledat
Bohrtumweg 1
5300 Bad Zurzach
0041-56-269 64 47
denny.krauledat@acr.eu
http://www.zenec.com

Pressekontakt
punctum, Lechner und Peter GbR
Michaela Lechner
Schönstedtstr. 7
12043 Berlin
030-61403817
micha@punctum-berlin.de
http://www.punctum-berlin.de

Automotive Traffic

ZENEC“s BMW Sat Nav Z-E3215 MkII Impresses the Press

„Modern infotainment for BMW 3 Series E90 – E93“, is the verdict of German Car & HiFi magazine (02/2017) on ZENEC’s new multimedia navigation system Z-E3215 MkII, awarding it a „Highlight“ accolade.

ZENEC"s BMW Sat Nav Z-E3215 MkII Impresses the Press

Highlight: Z-E3215 MkII sat nav for BMW 3

Even though no more BMW 3 Series E90 have been built for some years now, there are still many cars of this popular model running on European roads. However, the factory installed infotainment technology of about 12 years ago is now out-dated. With the Z-E3215 MkII, ZENEC has a multimedia navigation system in its product range that can easily be retrofitted in the BMW 3 Series to provide modern infotainment. The German Car & HiFi magazine tested the new BMW sat nav in issue 02/2017, and awarded it the „Highlight“ accolade.
Like its predecessor, the Z-E3212 MkII has also been designed to fit perfectly in the BMW 3 Series: „The ZENEC has exactly the same dimensions as the original BMW head unit. Also included in the kit is a front panel that goes round the air conditioning controls. The original look of the instrument panel is therefore kept, with the orange button illumination matching the BMW color“. But praise from Car & HiFi is not just for the appearance: „The Z-E3215 MkII also works perfectly with the vehicle electrical system.“ The Z-E3215 MkII thus supports the BMW steering wheel remote control, and displays the data of the optical parking assist in combination with the image of the rear-view camera. The acoustic PDC connection is made with the internal buzzer.
That the vehicle integration of the ZENEC BMW sat nav is an all round success for Car & HiFi is also shown by the automatic booting of the Z-E3215 MkII on a CAN wake-up signal. In BMW vehicles, 30 minutes after central locking the power supply to the radio is cut, all personal settings are lost in the case of conventional naviceivers. Not so with the Z-E3215 MkII: „The Z-E3215 saves the device user data internally on an EEPROM. So when the vehicle is unlocked, the ZENEC reboots and reloads all settings.“
ZENEC’s new BMW sat nav impressed the testers with its comprehensive multimedia features: „As is usual with ZENEC, the BMW model also offers a full set of entertainment, communications, and information features.“ Beside the DSP assisted FM tuner, the media hub offers the option of connecting three USB sources, including iPhone. In addition, according to the testers, there is a „hands-free system with all the familiar functions for comfortable telephony“, and the option of transmitting music via Bluetooth.
The navigation system of the Z-E3215 MkII also picked up points with maps for the whole of Europe, and more than 6 million Premium points of interest: The graphical representation of the route guidance is clear with three-dimensional rendering of buildings and terrain, real junction view, and tunnel mode. Route guidance is supported acoustically with text-to-speech, including the announcement of street names.
„With the Z-E3215 MkII, ZENEC offers owners of older 3 Series BMWs a wonderful opportunity to get the very latest infotainment into the dashboard“, is the conclusion reached by the tech journalists of Car & HiFi, rewarding ZENEC’s new sat nav with the „Highlight“ accolade.

The brand Zenec stands for pure in-car multimedia. Moniceivers, naviceivers, roof mount and universal monitors sum to a well rounded portfolio of in-car products. Added to that are accessory components like DVB-T/DAB+-tuners, rear view cameras and headphones. All Zenec devices are perfectly compatible with one another.
The Zenec multimedia range is perceived to follow the edge of technology, but also to stand out with an exceptional price/performance value. Yet, quality before quantity is the other important maxim given, Zenec is strictly adhering to.
In 2008, Zenec brought the first E>GO model onto the market, thereby immediately establishing a completely new category of device: the vehicle-specific naviceiver. E>GOs are a perfect fit – visually and technically – in the respective target vehicle, without additional bezels, adapters and hours of installation work. With the new line up 2013/2014 there are E>GOs to fit into over 60 models of vehicle.
Few car media brands have ever started out as successfully as Zenec. Today, Zenec has established itself as undisputed market leader for multimedia navigation and spots – according to the Association for Consumer Research (Gfk) – in the German speaking territories a market share in excess of 35%.

Firmenkontakt
Zenec by ACR (engl.)
Denny Krauledat
Bohrtumweg 1
5300 Bad Zurzach
0041-56-269 64 47
denny.krauledat@acr.eu
http://www.zenec.com

Pressekontakt
punctum, Lechner und Peter GbR
Michaela Lechner
Schönstedtstr. 7
12043 Berlin
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Automotive Traffic

Opel takeover could be positive turning point

Brand analysis: „Made in Germany“ virtues could result in positive image transfer of technological expertise in favour of Peugeot and Citroën

Opel takeover could be positive turning point

Top 10% brand attributes used in connection with Peugeot and Opel

The possible takeover of the GM daughters Opel and Vauxhall by the PSA Group offers tremendous opportunities but also presents brand strategy challenges.

From a brand strategy perspective, it should be noted that both PSA and General Motors have established an umbrella brand strategy with a multi-brand system. In the case of the PSA Group, the product brands are Peugeot and Citroën, in the portfolio of General Motors are the brands of Buick, Chevrolet and Cadillac, among others.

As always, we consider the upper quartile of the results, that is, the 25 percent of the attributes most commonly mentioned in English-language Internet communications for the respective brand in our POWERMETRICS analyses.

At a first glance, it is striking that the PSA Group is almost unknown to the general public – in strong contrast to General Motors, who have invested continuously in the image of the holding corporation’s brand. The PSA Group, in contrast, acts as a pure holding-company with very limited proprietary brand communications. With 41 times more results than the PSA Group, General Motors is a clear communication step ahead of its competitor.

Both GM and PSA are positioned in the rational-distanced quadrant (Q-II) of the Brand Map, with PSA with only 6 percentage points of difference exhibiting a strong tendency towards the much more emotional, more open quadrant Q-IV – where also PSA’s automobile brands can be located. GM, on the other hand, is clearly positioned in Q-II with more than 40% of the results.

From the view of communications, the Opel brand is perceived as slightly stronger than its holding General Motors with 21.7% more results. The Opel brand is primarily recognized as being honest and established, but despite the marketing efforts of the past few years still perceived as old-fashioned. Therefore, in the event of a takeover, it will play a decisive role in future success how Opel integrates into the brand portfolio of PSA, whose Peugeot brand strikes with the dominant brand attribute of „sovereignty“ being most associated with Peugeot.

Possible strategies would be: A) maintaining Opel’s image as a „loyal companion“, or B) transferring the innovative, sporty, competitive image of PSA’s Peugeot to Opel / Vauxhall.

In both cases, there would be opportunities for a clear positioning against competitors. While Audi and Ford have a very similar brand image based on the analysis of their international communications (Audi being associated with attributes such as simple – happy – lovely – efficient vs. Ford with friendly – young – happy), Opel shares the second quadrant (rational / distanced) of the Brand Map among others with Volkswagen (efficient – competitive – straight). Peugeot finds itself in the haze of the highly emotionally positioned brands of BMW (exclusive – creative – exciting) and Porsche (strong – urban – dynamic).

Conclusion:
The virtues of reliability and technical competence suggested in the branding of Opel strongly conveys its background of „German Engineering“ and all aspects of technical knowhow associated with „Made in Germany“.
From a brand strategy point of view, this implies a recommendation to the leadership of the PSA Group to maintain the production location Germany in the long term. With appropriate cooperation and communications in place, this could result in a positive image transfer of technological expertise in favour of Peugeot and Citroën.

POWERMETRICS is a web-based tool for the board-level executive and the financial community, as well as for marketing professionals seeking to better understand and enhance brand value. POWERMETRICS is a product of POWERGROUP GmbH. All rights reserved.

POWERGROUP
The POWERGROUP is responsible for the development and management of well-known international brands in over 50 countries.
With offices in Germany, Spain, Italy, the United States, and Pakistan, the POWERGROUP has established a world-wide network that is specialized in catering to its clients‘ intercultural and local requirements.

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Automotive Traffic

Video-in-motion unlocker SmartTV from Mods4cars for BMW vehicles in a new design

Mods4cars has reworked the design of their retrofit SmartTV modules. The Video-in-motion unlocker for BMW are now delivered in a new housing. After installation, the passenger is able to use and operate the TV and DVD system during the drive.

Video-in-motion unlocker SmartTV from Mods4cars for BMW vehicles in a new design

Video-in-motion unlocker SmartTV from Mods4cars for BMW

Las Vegas, Nevada – 9th February 2017

The company Mods4cars now offers its TV/DVD unblocker, SmartTV, for BMW in a new housing. The retrofitted TV module enables the activation of TV and DVD playback while driving. This allows the passenger to use the entertainment technology and play DVDs on longer journeys.

„With our SmartTV control, we offer a well thought-out and professional solution for TV unlocking,“ explains PR spokesman, Sven Tornow. The SmartTV module is firmly installed in the vehicle, which is why the functions are maintained even after inspection by a workshop. A button combination on the steering wheel activates and deactivates the TV unblocker.

The manufacturer Mods4cars has now optimized the design of the SmartTV modules. The housing, designed exclusively for Mods4cars, is 30% narrower and can be installed more easily in the vehicle. Two LEDs provide an installation aid and indicate correct installation. Less plastic and the absence of screws make the new case more environmentally friendly.

A standard USB port is attached to the SmartTV module. This allows the installation of software updates, which Mods4cars provides free of charge. With this the Video-in-motion unlocker always remains up-to-date and does not have to be removed for an update. The SmartTV control can be deactivated as needed. Since no cables are cut through during installation, an untraceable removal is possible at any time.

The Video-in-motion unlocker SmartTV can be used for the BMW models 1, 3, 5, 6, 7 Series, X5 and Z4. In addition, the TV unblocker is also offered to car brands like Bentley, Mercedes-Benz, Skoda and Volkswagen. The SmartTV module is available from 169,00 Euro + tax.

Mods4cars is also the manufacturer of the SmartTOP, soft top control systems. Produced since 2001, the clever cabriole modules allow the opening and closing of the convertible top while driving with only a touch of a button, as well as the operation of the roof via the original vehicle key from a distance. They are available for all common convertible and roadster models.

An illustration of the Video-in-motion unlocker can be found here:
http://youtu.be/H50Q5RWp5KY

For more information, visit:
http://www.mods4cars.com

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About Mods4cars:

Mods4cars was founded in 2002 from the idea to add a highly demanded feature to the otherwise almost perfect Porsche Boxster: Comfort One-Touch roof operation while driving at slow speeds. The resulting product offered not only that, but also allowed quick and easy installation by just swapping out a relay box, thus leaving no traces and no permanent changes on the vehicle. The first SmartTOP roof controller was born.

The success of their first products in Germany and Europe prompted them in late 2004 to move operations to the USA, to be able to serve the American market as well as all other English speaking countries such as Australia, UK and South Africa from one central location. Their business has grown to a full-fledged international corporation with an office in Las Vegas and a full line of innovative products as well as distributors and installation partners all over the globe.

Being highly specialized in the development and distribution of aftermarket roof- and comfort controllers since 2002 allows them to offer an unsurpassed level of competence and product quality. Their main goal is optimization of each individual product to a maximum in compatibility, usability and intuitive operation. They put greatest effort into development and quality checks of all their products to achieve this goal and meet all expectations of their customers.

The extraordinary success of their products is also based on the great communication with their customers, which usually already starts for each new product during the development and prototyping phase.

Kontakt
Mods4cars LLC
Sven Tornow
E. Flamingo Rd #3100 1350
89119 Las Vegas (NV) – USA
+1-310-9109055
tornow@mods4cars.com
http://www.mods4cars.com