Category Archives: Automotive Traffic

Automotive Traffic

Opel takeover could be positive turning point

Brand analysis: „Made in Germany“ virtues could result in positive image transfer of technological expertise in favour of Peugeot and Citroën

Opel takeover could be positive turning point

Top 10% brand attributes used in connection with Peugeot and Opel

The possible takeover of the GM daughters Opel and Vauxhall by the PSA Group offers tremendous opportunities but also presents brand strategy challenges.

From a brand strategy perspective, it should be noted that both PSA and General Motors have established an umbrella brand strategy with a multi-brand system. In the case of the PSA Group, the product brands are Peugeot and Citroën, in the portfolio of General Motors are the brands of Buick, Chevrolet and Cadillac, among others.

As always, we consider the upper quartile of the results, that is, the 25 percent of the attributes most commonly mentioned in English-language Internet communications for the respective brand in our POWERMETRICS analyses.

At a first glance, it is striking that the PSA Group is almost unknown to the general public – in strong contrast to General Motors, who have invested continuously in the image of the holding corporation’s brand. The PSA Group, in contrast, acts as a pure holding-company with very limited proprietary brand communications. With 41 times more results than the PSA Group, General Motors is a clear communication step ahead of its competitor.

Both GM and PSA are positioned in the rational-distanced quadrant (Q-II) of the Brand Map, with PSA with only 6 percentage points of difference exhibiting a strong tendency towards the much more emotional, more open quadrant Q-IV – where also PSA’s automobile brands can be located. GM, on the other hand, is clearly positioned in Q-II with more than 40% of the results.

From the view of communications, the Opel brand is perceived as slightly stronger than its holding General Motors with 21.7% more results. The Opel brand is primarily recognized as being honest and established, but despite the marketing efforts of the past few years still perceived as old-fashioned. Therefore, in the event of a takeover, it will play a decisive role in future success how Opel integrates into the brand portfolio of PSA, whose Peugeot brand strikes with the dominant brand attribute of „sovereignty“ being most associated with Peugeot.

Possible strategies would be: A) maintaining Opel’s image as a „loyal companion“, or B) transferring the innovative, sporty, competitive image of PSA’s Peugeot to Opel / Vauxhall.

In both cases, there would be opportunities for a clear positioning against competitors. While Audi and Ford have a very similar brand image based on the analysis of their international communications (Audi being associated with attributes such as simple – happy – lovely – efficient vs. Ford with friendly – young – happy), Opel shares the second quadrant (rational / distanced) of the Brand Map among others with Volkswagen (efficient – competitive – straight). Peugeot finds itself in the haze of the highly emotionally positioned brands of BMW (exclusive – creative – exciting) and Porsche (strong – urban – dynamic).

Conclusion:
The virtues of reliability and technical competence suggested in the branding of Opel strongly conveys its background of „German Engineering“ and all aspects of technical knowhow associated with „Made in Germany“.
From a brand strategy point of view, this implies a recommendation to the leadership of the PSA Group to maintain the production location Germany in the long term. With appropriate cooperation and communications in place, this could result in a positive image transfer of technological expertise in favour of Peugeot and Citroën.

POWERMETRICS is a web-based tool for the board-level executive and the financial community, as well as for marketing professionals seeking to better understand and enhance brand value. POWERMETRICS is a product of POWERGROUP GmbH. All rights reserved.

POWERGROUP
The POWERGROUP is responsible for the development and management of well-known international brands in over 50 countries.
With offices in Germany, Spain, Italy, the United States, and Pakistan, the POWERGROUP has established a world-wide network that is specialized in catering to its clients‘ intercultural and local requirements.

Kontakt
POWERMETRICS by POWERGROUP GmbH
Ines Rößler
Habenschadenstraße 13
82049 Pullach
08975 90 05 0
i.roessler@power-group.net
http://www.power-metrics.com

Automotive Traffic

Video-in-motion unlocker SmartTV from Mods4cars for BMW vehicles in a new design

Mods4cars has reworked the design of their retrofit SmartTV modules. The Video-in-motion unlocker for BMW are now delivered in a new housing. After installation, the passenger is able to use and operate the TV and DVD system during the drive.

Video-in-motion unlocker SmartTV from Mods4cars for BMW vehicles in a new design

Video-in-motion unlocker SmartTV from Mods4cars for BMW

Las Vegas, Nevada – 9th February 2017

The company Mods4cars now offers its TV/DVD unblocker, SmartTV, for BMW in a new housing. The retrofitted TV module enables the activation of TV and DVD playback while driving. This allows the passenger to use the entertainment technology and play DVDs on longer journeys.

„With our SmartTV control, we offer a well thought-out and professional solution for TV unlocking,“ explains PR spokesman, Sven Tornow. The SmartTV module is firmly installed in the vehicle, which is why the functions are maintained even after inspection by a workshop. A button combination on the steering wheel activates and deactivates the TV unblocker.

The manufacturer Mods4cars has now optimized the design of the SmartTV modules. The housing, designed exclusively for Mods4cars, is 30% narrower and can be installed more easily in the vehicle. Two LEDs provide an installation aid and indicate correct installation. Less plastic and the absence of screws make the new case more environmentally friendly.

A standard USB port is attached to the SmartTV module. This allows the installation of software updates, which Mods4cars provides free of charge. With this the Video-in-motion unlocker always remains up-to-date and does not have to be removed for an update. The SmartTV control can be deactivated as needed. Since no cables are cut through during installation, an untraceable removal is possible at any time.

The Video-in-motion unlocker SmartTV can be used for the BMW models 1, 3, 5, 6, 7 Series, X5 and Z4. In addition, the TV unblocker is also offered to car brands like Bentley, Mercedes-Benz, Skoda and Volkswagen. The SmartTV module is available from 169,00 Euro + tax.

Mods4cars is also the manufacturer of the SmartTOP, soft top control systems. Produced since 2001, the clever cabriole modules allow the opening and closing of the convertible top while driving with only a touch of a button, as well as the operation of the roof via the original vehicle key from a distance. They are available for all common convertible and roadster models.

An illustration of the Video-in-motion unlocker can be found here:
http://youtu.be/H50Q5RWp5KY

For more information, visit:
http://www.mods4cars.com

###

About Mods4cars:

Mods4cars was founded in 2002 from the idea to add a highly demanded feature to the otherwise almost perfect Porsche Boxster: Comfort One-Touch roof operation while driving at slow speeds. The resulting product offered not only that, but also allowed quick and easy installation by just swapping out a relay box, thus leaving no traces and no permanent changes on the vehicle. The first SmartTOP roof controller was born.

The success of their first products in Germany and Europe prompted them in late 2004 to move operations to the USA, to be able to serve the American market as well as all other English speaking countries such as Australia, UK and South Africa from one central location. Their business has grown to a full-fledged international corporation with an office in Las Vegas and a full line of innovative products as well as distributors and installation partners all over the globe.

Being highly specialized in the development and distribution of aftermarket roof- and comfort controllers since 2002 allows them to offer an unsurpassed level of competence and product quality. Their main goal is optimization of each individual product to a maximum in compatibility, usability and intuitive operation. They put greatest effort into development and quality checks of all their products to achieve this goal and meet all expectations of their customers.

The extraordinary success of their products is also based on the great communication with their customers, which usually already starts for each new product during the development and prototyping phase.

Kontakt
Mods4cars LLC
Sven Tornow
E. Flamingo Rd #3100 1350
89119 Las Vegas (NV) – USA
+1-310-9109055
tornow@mods4cars.com
http://www.mods4cars.com

Automotive Traffic

Automotive Gigabit Ethernet Put into Effect

KDPOF Announces Sampling of First Gigabit over POF Transceiver for Automotive Applications

Automotive Gigabit Ethernet Put into Effect

KDPOF starts sampling of the first automotive Gigabit Ethernet over POF (GEPOF) transceiver

KDPOF – leading supplier for automotive gigabit connectivity over POF (Plastic Optical Fiber) – announced the sampling of the first automotive Gigabit Ethernet POF (GEPOF) transceiver in 2017. „With the KDPOF KD1053, we are proud to introduce the first fully integrated automotive transceiver that implements the physical layer of Gigabit Ethernet over POF,“ stated Carlos Pardo, CEO and Co-Founder of KDPOF. „Optimized for low power and small footprint, it transmits data at 1000/100 Mbps on standard SI-POF, MC-POF, or PCS, according to 1000BASE-RH (IEEE 802.3bv).“ The device perfectly meets the requirements of carmakers by providing high connectivity with flexible digital host interface, low latency, low jitter, and low linking time.

Simple and Flexible Integration of High Bandwidth

KDPOF designed the automotive KD1053 for use with automotive qualified photonics, including 650nm RCLED, LED, and Si PIN PD that are currently used in existing automotive products, with updated analog optoelectronics/interfaces. The KD1053 transceiver is flexible and makes integration simple by supporting different standards for the host digital interface. This simplifies the system and board level designs: RGMII, RMII, MII, SGMII, 1000BASE-X, and 100BASE-X. Also, it provides a Serial Management Interface (SMI). Manufacture is based on a 65-nm CMOS process for best performance, lowest cost, and lowest power for Plastic Optical Fiber (POF) solutions.

The KD1053 transceiver fulfills the requirements of the POF automotive market such as the key applications for future automotive networks: communication backbone, smart antenna link, infotainment, Battery Management Systems (BMS) and Advanced Driver Assistance Systems (ADAS). It is the perfect device to integrate high-speed capabilities in POF ports with a low-cost BOM (Bills Of Materials). Its built-in analog interface simplifies connectivity to Fiber Optic Transceivers (FOT). Examples of products able to incorporate POF ports based on the KD1053 ASSP include ECUs, switches, cameras, and infotainment nodes.

The first samples of the GEPOF KD1053 device will be available in August 2017.

About KDPOF

Fabless semiconductor supplier KDPOF provides innovative gigabit and long-reach communications over Plastic Optical Fiber (POF). Making gigabit communication over POF a reality, KDPOF technology supplies 1 Gbps POF links for automotive, industrial, and home networks. Founded in 2010 in Madrid, Spain, KDPOF offer their technology as either ASIC or IP (Intellectual Property) to be integrated in SoCs (System-on-Chips). The adaptive and efficient system works with a wide range of optoelectronics and low-cost large core optical fibers, thus delivering carmakers low risks, costs and short time-to-market.

Firmenkontakt
KDPOF
Óscar Ciordia
Ronda de Poniente 14 2ºA
28760 Tres Cantos
+34 91 8043387
support@kdpof.com
http://www.kdpof.com

Pressekontakt
ahlendorf communication
Mandy Ahlendorf
Schiffbauerweg 5F
82319 Starnberg
+4981519739098
ma@ahlendorf-communication.com
http://www.ahlendorf-communication.com

Automotive Traffic

Video-in-motion unlocker SmartTV from Mods4cars for Mercedes-Benz in a new design

The manufacturer Mods4cars has completely redesigned the design of its retrofit SmartTV modules. The Video-in-motion unlocker for Mercedes-Benz are now being sent in a new housing.

Video-in-motion unlocker SmartTV from Mods4cars for Mercedes-Benz in a new design

Video-in-motion unlocker SmartTV from Mods4cars for Mercedes-Benz

Las Vegas, Nevada – January 23, 2017

As of now, the company Mods4cars delivers its Video-in-motion unlocker SmartTV for Mercedes-Benz in a new housing. The module can be retrofitted to enable TV and DVD playback while driving. This allows the passenger to use the entertainment technology and play DVDs on long journeys.

„Our SmartTV module provides a well thought out and professional solution for TV unblocking,“ says PR spokesman, Sven Tornow. The SmartTV module is firmly installed in the vehicle, which means that the functions are retained even after inspection by a workshop. The activation and deactivation of the Video-in-motion unlocker is initiated by means of a key combination on the steering wheel.

Mods4cars has now optimized the design of SmartTV modules. The housing, specially designed for Mods4cars, is 30% narrower and can be installed more easily in the vehicle. Two LEDs provide additional help with the installation. Since less plastic and no screws are used, it is also more environmentally friendly.

The SmartTV module has a standard USB port. This makes it possible to upload software updates, which Mods4cars provides free of charge. Thereby the Video-in-motion unlocker always remains up to date. The SmartTV control can be deactivated completely if necessary. A trace-free dismantling is also possible at any time, since no cables are cut during installation.

The TV release, SmartTV, can be used for numerous Mercedes-Benz models: C-Class, CL-Class, GLK-Class, GL-Class, E-Class, R-Class, CLS-Class, S-Class, SLK-Class, CLK-Class, ML-Class, SL-Class and Vito. In addition SmartTV modules are also on offer for vehicle brands, Bentley, BMW, Skoda and Volkswagen. The SmartTV module is available from 169,00 Euro + tax.

In addition, the company Mods4cars is also manufacturer of the SmartTOP top controls. The clever cabrio module allows the opening and closing of the convertible top while driving, with only one button push as well as the operation of the roof via the original vehicle key from a distance. They are available for all common convertible and roadster models.

An illustration of the TV release can be viewed here:
http://youtu.be/EV8rqawG2TI

For more information:
http://www.mods4cars.com

###

About Mods4cars:

Mods4cars was founded in 2002 from the idea to add a highly demanded feature to the otherwise almost perfect Porsche Boxster: Comfort One-Touch roof operation while driving at slow speeds. The resulting product offered not only that, but also allowed quick and easy installation by just swapping out a relay box, thus leaving no traces and no permanent changes on the vehicle. The first SmartTOP roof controller was born.

The success of their first products in Germany and Europe prompted them in late 2004 to move operations to the USA, to be able to serve the American market as well as all other English speaking countries such as Australia, UK and South Africa from one central location. Their business has grown to a full-fledged international corporation with an office in Las Vegas and a full line of innovative products as well as distributors and installation partners all over the globe.

Being highly specialized in the development and distribution of aftermarket roof- and comfort controllers since 2002 allows them to offer an unsurpassed level of competence and product quality. Their main goal is optimization of each individual product to a maximum in compatibility, usability and intuitive operation. They put greatest effort into development and quality checks of all their products to achieve this goal and meet all expectations of their customers.

The extraordinary success of their products is also based on the great communication with their customers, which usually already starts for each new product during the development and prototyping phase.

Kontakt
Mods4cars LLC
Sven Tornow
E. Flamingo Rd #3100 1350
89119 Las Vegas (NV) – USA
+1-310-9109055
tornow@mods4cars.com
http://www.mods4cars.com

Automotive Traffic

SmartTOP additional top control now also available for the new Porsche 718 Boxster

The SmartTOP convertible control system from Mods4cars is now also available for the new Porsche 718 Boxster. The retrofitted comfort module allows the opening and closing of the convertibles top via the original car key from afar.

SmartTOP additional top control now also available for the new Porsche 718 Boxster

SmartTOP additional top control for the new Porsche 718 Boxster

Las Vegas, Nevada – December 15, 2016

The company Mods4cars, developer of the retrofitable SmartTOP roof control systems, now offers an intelligent solution for the new Porsche 718 Boxster. The latest SmartTOP module allows, among other things, operation of the convertible top via the console button via One-Touch. It is therefore no longer necessary to hold down the button during opening and closing of the roof top. A brief tap is sufficient and the convertible top movement is carried out automatically. This function ensures that the vehicle is used open more frequently.

In addition, the SmartTOP module makes it possible to use the rooftop operation via the original vehicle key from a distance. Pressing a short sequence of keys on the remote control automatically opens or closes the convertible top. „The SmartTOP customer starts the opening of the convertible top while walking toward the vehicle, gets in, starts the engine and starts the journey, top open,“ explains PR spokesman Sven Tornow. A change to the car key does not have to be made for this function.

The individual functions of the SmartTOP roof module are programmable according to the personal wishes of the customer. It is thus possible to adjust whether the windows should be raised or remain down after the convertible top movement. The windows can also be opened and closed via the remote control.

For vehicles with the Keyless-Go package the rooftop can be opened and closed by touching the door latch. To locate the vehicle, the headlights can be activated via the remote control. A short horn signal can sound confirming when the central locking system is actuated. In addition, it is also possible for the volume of the radio to always be muted when starting the vehicle.

Thanks to the sophisticated SmartTOP, starting or stopping the engine does not lead to any interruption of the convertible top movement. Furthermore, the module can be completely deactivated as required. Due to easy accessibility, the installation can be done quickly and easily. Since no cables are severed, a residue-free removal is possible at any time.

The configuration of the module can be carried out directly in the vehicle via the on-board computer. Other than that, a USB port is integrated into the SmartTOP top control. This allows the connection and thus the programming of the roof module possible via PC / Mac. Furthermore, software updates can be imported via the USB port, which are provided by Mods4cars, free of charge.

SmartTOP roof control systems are also available for the Porsche 911 convertible models (all model years). In addition, the company Mods4cars offers its SmartTOP comfort modules for the following brands: Alfa, Audi, Bentley, BMW, Chevrolet, Ferrari, Ford, Infiniti, Jaguar, Lamborghini, Mazda, Mercedes-Benz, Mini, Nissan, Opel, Peugeot, Porsche, Renault, Volvo and Volkswagen.

The comfort control for the Porsche 718 Boxster is available for 269,00 Euro + tax.

A product video can be viewed here:
http://youtu.be/Jg9dUM5M5lA

For more information:
http://www.mods4cars.com

###

About Mods4cars:

Mods4cars was founded in 2002 from the idea to add a highly demanded feature to the otherwise almost perfect Porsche Boxster: Comfort One-Touch roof operation while driving at slow speeds. The resulting product offered not only that, but also allowed quick and easy installation by just swapping out a relay box, thus leaving no traces and no permanent changes on the vehicle. The first SmartTOP roof controller was born.

The success of their first products in Germany and Europe prompted them in late 2004 to move operations to the USA, to be able to serve the American market as well as all other English speaking countries such as Australia, UK and South Africa from one central location. Their business has grown to a full-fledged international corporation with an office in Las Vegas and a full line of innovative products as well as distributors and installation partners all over the globe.

Being highly specialized in the development and distribution of aftermarket roof- and comfort controllers since 2002 allows them to offer an unsurpassed level of competence and product quality. Their main goal is optimization of each individual product to a maximum in compatibility, usability and intuitive operation. They put greatest effort into development and quality checks of all their products to achieve this goal and meet all expectations of their customers.

The extraordinary success of their products is also based on the great communication with their customers, which usually already starts for each new product during the development and prototyping phase.

Kontakt
Mods4cars LLC
Sven Tornow
E. Flamingo Rd #3100 1350
89119 Las Vegas (NV) – USA
+1-310-9109055
tornow@mods4cars.com
http://www.mods4cars.com

Automotive Traffic

Premium sat nav for the BMW 3 – ZENEC’s Z-E3215 MkII

Optimal in-vehicle integration, many multimedia and Bluetooth functions, and a top quality navigation system – market leader ZENEC unveils its new naviceiver for the BMW 3 Series.

Premium sat nav for the BMW 3 - ZENEC

Z-E3215 MkII sat nav for BMW 3

Premium navitainment for the premium marque from Munich – with the Z-E3215 MkII the Swiss firm ZENEC is launching a new touchscreen naviceiver for the BMW 3 Series. The Z-E3215 MkII, a facelift of the successful Z-E3215 awarded the „Best Product“ accolade by Car & Hifi magazine (03/2013), comes with new navigation software that provides very precise route guidance.
Like its predecessor, the Z-E3215 MkII allows optimal visual and technical integration in the BMW 3 Series and E9X vehicle models – interfacing with the steering wheel remote control, the BMW power system, and the Optical Parking System. The interface is of central importance for this E>GO model. But functions like the automatic CAN signal induced boot process, the Z-E3215 MkII is at least a nose long ahead of all the others. In addition, the Z-E3215 MkII stores the user settings internally, reloading them when the vehicle gets unlocked. Your Z-E3215 MkII naviceiver is therefore ready for use before you have even buckled yourself up.
The Z-E3215 MkII is an innovative media station, ideally equipped for playing digital media and A/V formats like MP3, WMA, Xvid and AVI. Zenec“s BMW navigation system has a USB hub for connecting three USB 2.0 sticks. An iPod/iPhone interface can be connected as well, obtainable separately.
Maximum comfort in handling phone calls is offered by the integrated Bluetooth unit from market leader Parrot. Via the user-independent voice recognition, it is easy to control call functions and access phonebook contacts directly by voice command; music streams can easily be played from the mobile phone via A2DP.
An innovative FM tuner with DSP ensures optimal radio reception, as well as a clear sound even under poor reception conditions and weak broadcasting stations, thanks to adaptive noise reduction.
The high resolution 6.2″/15.7 cm TFT LCD touchscreen display allows comfortable control of all functions. Large icons, logically structured user navigation, and the new clear menu design ensure that the BMW E>GO can be controlled intuitively and safely while driving.
In the Z-E3215 MkII infotainment features are combined with a modern navigation system. The EU map package with 47 countries navigates using the new ZENEC NextGen navigation engine, and contains over 6 million Premium points of interest. The device is supplied with one year map update subscription.

The brand Zenec stands for pure in-car multimedia. Moniceivers, naviceivers, roof mount and universal monitors sum to a well rounded portfolio of in-car products. Added to that are accessory components like DVB-T/DAB+-tuners, rear view cameras and headphones. All Zenec devices are perfectly compatible with one another.
The Zenec multimedia range is perceived to follow the edge of technology, but also to stand out with an exceptional price/performance value. Yet, quality before quantity is the other important maxim given, Zenec is strictly adhering to.
In 2008, Zenec brought the first E>GO model onto the market, thereby immediately establishing a completely new category of device: the vehicle-specific naviceiver. E>GOs are a perfect fit – visually and technically – in the respective target vehicle, without additional bezels, adapters and hours of installation work. With the new line up 2013/2014 there are E>GOs to fit into over 60 models of vehicle.
Few car media brands have ever started out as successfully as Zenec. Today, Zenec has established itself as undisputed market leader for multimedia navigation and spots – according to the Association for Consumer Research (Gfk) – in the German speaking territories a market share in excess of 35%.

Firmenkontakt
Zenec by ACR (engl.)
Oliver Blum
Bohrtumweg 1
5300 Bad Zurzach
0041-56-269 64 52
oliver.blum@acr.eu
http://www.zenec.com

Pressekontakt
punctum, Lechner und Peter GbR
Michaela Lechner
Schönstedtstr. 7
12043 Berlin
030-61403817
micha@punctum-berlin.de
http://www.punctum-berlin.de

Automotive Traffic

ELIA AG Gives the Green Light to Online Tuning Shop

ELIA AG, one of the world’s largest Renault tuner, is bringing its expansive range to the web. More products and even more original ELIA parts for optical and engine tuning are now available online.

ELIA AG Gives the Green Light to Online Tuning Shop

Photo: www.elia.shop

New design and more than 1,000 parts: ELIA AG“s new online shop has a huge selection of tuning parts for Renault, Dacia and Nissan models. As always, the tuning specialists at ELIA place an emphasis on quality to ensure customer satisfaction and the best possible tuning experience.

Most Extensive Tuning Range for Renault

No one else in the world can match ELIA AG„s comprehensive range of Renault tuning products. Most of its products are in-house developments. These have an excellent reputation in the international Renault tuning scene as ELIA CEO Stefan Mälzer explains: „Our customers are not limited to Germany and the surrounding countries. Many Renault drivers from Asia, Australia and other parts of the world depend on original ELIA tuning parts.“

In addition to engine-specific performance kits, a wide range of exhaust kits, lowering kits and aluminum wheels, ELIA also offers optical tuning parts – such as side skirts and bull bars. These are available in the ELIA tuning shop for models from Renault, its subsidiary Dacia and Nissan.

Twizy tuning with i-box provides more speed and torque

ELIA AG also has some special tuning products for Renault Twizy owners. The i-box for the Twizy provides better performance – boosting the small electric car“s top speed to 92 km/h. It also provides an additional 12 Nm of torque to help it accelerate off the line. ELIA also offers side windows for the Renault Twizy – allowing drivers to enjoy their sporty ride in comfort regardless of the weather.

Cooperation with Renault

The tuning expertise of ELIA AG hasn“t gone unnoticed at Renault“s headquarters in Paris. As a result, ELIA recently became an official Renault supplier for Renault tuning equipment.

Online tuning shop: www.elia.shop

Die ELIA AG ist seit mehr als 30 Jahren erfolgreicher Tuner von Fahrzeugen der Marken Renault, Nissan, Dacia sowie anderer Marken. Mit ihren Tuningangeboten hat sich ELIA am Tuningmarkt einen weit bekannten Namen gemacht und etabliert.

PR-Agentur:

orange°clou | Werbung, Text & PR
Holnsteinweg 26, 96120 Bischberg
http://www.orangeclou.de

Firmenkontakt
ELIA Tuning & Design AG
Stefan Mälzer
Am Galgenberg 10
90579 Langenzenn
Tel. 09101 / 906960
info@elia-ag.de
http://www.elia.shop

Pressekontakt
ELIA Tuning & Design AG
Stefan Mälzer
Am Galgenberg 10
90579 Langenzenn
Tel. 09101 / 906960
agentur@orangeclou.de
http://www.elia.shop

Automotive Traffic

Navitainer for the price conscious – Xzent’s X-302BT MkII

XZENT’s new 2-DIN sat nav X-302BT MkII offers top quality and top-end features for an impressive price/performance.

Navitainer for the price conscious - Xzent

Impressive price/performance: Xzent’s navitainer X-302BT MkII

Multimedia and navigation systems under the XZENT label are among the topsellers in the German speaking area. They have been honored by the trade press for their outstanding price/performance and ease of use on many occasions. With the introduction of the X-302BT MkII, XZENT has now given the successful 2-DIN X-302BT model a facelift.
This naviceiver with its well-thought out design sports a quality look and a large 6.2″/15.7 cm 16:9 TFT-LCD touchscreen display. The clear main menus with large icons, and the logically structured user navigation make control of the X-302BT MkII during the journey completely intuitive and safe.
XZENT’s new model with its iGO Primo 2.0 based navigation engine offers the latest in sat nav functionality. The full EU map package facilitates care-free travel throughout Europe. 3D rendering of terrain, more than 6.5 million premium points of interest, TMC, 3D Auto-Zoom, Eco and Smart modes, intelligent calculation of Real-time Route Alternatives, Parking around Destination, Traffic Jam Detour suggestions – the X-302BT MkII navigates at the highest level.
XZENT’s new multimedia navigation system is a flexible, high-performance all-rounder with modern multimedia features. The FM tuner with integrated DSP ensures optimal radio reception, as well as clear sound quality when stations are rather weak, thanks to a noise reduction DSP software. The built-in CD/DVD drive, USB port, and microSD/microSDHC card reader handle the playback of diverse media and A/V formats.
The anti-glare, resistive touchscreen delivers pin-sharp, fine resolution images at high brightness. To tune the sound as you want it, the X-302BT MkII is equipped with a 4 x 40 watt amplifier, an equalizer with 5 presets, and 4.1 audio line-outs.
The XZENT naviceiver has an HDMI C input on the front of the device for connecting compatible Android based smartphones or tablets to the X-302BT MkII, allowing the screen content of the smartphone to be easily transmitted to the XZENT device, and repeated on the touchscreen.
The Bluetooth module of the X-302BT MkII is compatible with many mobile phones, allowing safe telephony with excellent speech quality. Music stored on a mobile phone can be comfortably streamed to the naviceiver thanks to A2DP.
With two video outputs and an A/V input for the connection of a rear-view camera, or monitor, the XZENT naviceiver can be combined with additional components. Interfacing to common steering wheel remote controls is via a CAN stalk adapter, obtainable separately.

XZENT is a young brand that is focused exclusively on the „In-car Navigation and Multimedia“ sector. XZENT is the specialist for multimedia and navigation systems. As regards build quality and the range of features XZENT moni- and naviceivers are second to none and, with their sensational price/performance, are convincing right down the line.
XZENT products are now firmly established in the market – this is also demonstrated by the many awards and impressive test reports appearing in the trade press in recent years for XZENT devices.
XZENT products are distributed worldwide exclusively through the extensive ACR AG dealer network, Europe’s largest car media specialists. Among the ACR dealers you will also find a large range of accessories for XZENT systems: rear-view cameras, DAB+ and DVB-T tuners, and monitors as well as speakers and amplifiers.

Firmenkontakt
Xzent by ACR
Oliver Blum
Bohrturmweg 1
5330 Bad Zurzach
0049-56-2696452
0049-56-2696464
oliver.blum@acr.eu
http://www.xzent.com

Pressekontakt
punctum, Lechner und Peter GbR
Michaela Lechner
Schönstedtstr. 7
12043 Berlin
030-61403817
030-61403819
micha@punctum-berlin.de
http://www.punctum-berlin.de

Automotive Traffic

SmartTOP additional top control from Mods4cars for the Opel Astra TwinTop

The retrofit SmartTOP top control from the manufacturer Mods4cars for the Opel Astra TwinTop, have been given a new design. They are delivered in a casing that is exclusively made for Mods4cars.

SmartTOP additional top control from Mods4cars for the Opel Astra TwinTop

SmartTOP additional top control from Mods4cars for the Opel Astra TwinTop

Las Vegas, Nevada – November 4, 2016

The SmartTOP roof control system from Mods4cars ensures simple and comfortable operation of the roof top. The SmartTOP module for the Opel Astra TwinTop enables the opening and closing of the convertibles top, up to a speed of 40 km/h. Thanks to the One-Touch function, the interior button only has to be tipped and the convertible top movement is performed automatically. It is thereby no longer necessary to hold down the button.

Furthermore, the convertible top can be operated remotely via the existing vehicle key. It is activated by simply pressing a key combination on the remote control. This allows the convertible top to be opened on the way to the vehicle. In reverse case, rapid closing is also possible in case it suddenly starts to rain. The existing vehicle key does not have to be changed to enable this function.

The SmartTOP module for the Opel Astra TwinTop also has the following additional functions: The windows can be opened and closed separately via the vehicles remote control. By central locking a short horn signal can sound as confirmation. It can also be adjusted so that the doors automatically lock during driving.

During the convertibles top movement, the hazard warning system can be activated. Starting and stopping the engine does not interrupt the convertibles top movement. The module can be completely deactivated as required. All functions are programmable according to personal wishes.

The SmartTOP modules are equipped with an USB port, which allows configuration on a home PC/Mac. In addition, the firmware can be updated. The convertible top control is delivered with a specially developed cable set. The SmartTOP modules can be removed at any time without any residue.

The company Mods4cars has reworked the design of the smart convertible module. „The new enclosures were made exclusively for Mods4cars and are tailored to our SmartTOP modules,“ explains PR spokesman Sven Tornow. „They are about 30% smaller and are therefore easier to mount in the vehicle. In addition, two LEDs indicate the correct installation and possible errors during installation.“ Sven Tornow continues.

SmartTOP top controls are offered for the following vehicle brands: Alfa, Audi, Bentley, BMW, Chevrolet, Ferrari, Ford, Infiniti, Jaguar, Lamborghini, Mazda, Mercedes-Benz, Mini, Nissan, Opel, Peugeot, Porsche, Renault, Volvo and VW.

The SmartTOP hood control for the Opel Astra TwinTop is available for 209.00 Euro + tax.

The product video for the Opel Astra TwinTop can be viewed here:
http://youtu.be/bHOCZCcXGZU

For more information:
http://www.mods4cars.com

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About Mods4cars:

Mods4cars was founded in 2002 from the idea to add a highly demanded feature to the otherwise almost perfect Porsche Boxster: Comfort One-Touch roof operation while driving at slow speeds. The resulting product offered not only that, but also allowed quick and easy installation by just swapping out a relay box, thus leaving no traces and no permanent changes on the vehicle. The first SmartTOP roof controller was born.

The success of their first products in Germany and Europe prompted them in late 2004 to move operations to the USA, to be able to serve the American market as well as all other English speaking countries such as Australia, UK and South Africa from one central location. Their business has grown to a full-fledged international corporation with an office in Las Vegas and a full line of innovative products as well as distributors and installation partners all over the globe.

Being highly specialized in the development and distribution of aftermarket roof- and comfort controllers since 2002 allows them to offer an unsurpassed level of competence and product quality. Their main goal is optimization of each individual product to a maximum in compatibility, usability and intuitive operation. They put greatest effort into development and quality checks of all their products to achieve this goal and meet all expectations of their customers.

The extraordinary success of their products is also based on the great communication with their customers, which usually already starts for each new product during the development and prototyping phase.

Kontakt
Mods4cars LLC
Sven Tornow
E. Flamingo Rd #3100 1350
89119 Las Vegas (NV) – USA
+1-310-9109055
tornow@mods4cars.com
http://www.mods4cars.com

Automotive Traffic

Huf IntelliSens app awarded the MIIA

Marketing experts won over by TPMS service for smartphones and tablets

Huf IntelliSens app awarded the MIIA

Huf wins the coveted Marketing Intelligence and Innovation Award (MIIA).

Huf is pleased to announce that it has been awarded the coveted Marketing Intelligence and Innovation Award (MIIA) in the category „Mobile App Innovation“ for its IntelliSens app. The prize, which is awarded by the Quadriga Hochschule Berlin, honours performance-oriented marketing results that incorporate innovation, technological progress and efficiency and are of an interdisciplinary nature. In awarding the prize, the judging panel singled out the IntelliSens app by Huf that can be used to configure universal sensors for tyre pressure monitoring systems (TPMS) quickly and easily.

‚It is fantastic that we were able to win against competitors such as RTL Radio Center Berlin, Gelbe Seiten Marketing Gesellschaft, TUI and SBK Siemens Betriebskrankenkasse with this product. The judges honoured the fact the app makes the TPMS service much easier for workshops, tyre dealers and distributors‘, says Slawomir Potrykus (Product Manager Independent Aftermarket) who presented the app and received the award on behalf of Huf in Berlin.

Convincing strategy

The panel evaluated the approach and the suitability of the strategy chosen by Huf for the app. The judges were won over by the all-in-one solution for workshops that have previously been reluctant to invest in a diagnostic device for their TPMS service. All that is needed is the mobile end device (smartphone, tablet) that the workshop already owns and a small connector (HC 1000).

Changes and new vehicle models are automatically updated in the app and available immediately. Another plus point: the app is available in eleven languages. The direct support available via Teamviewer is unique on the market. The communication between the app on the mobile end device and the sensor is carried out via Bluetooth with the Huf Connector „HC1000“, which functions as a data transmitter between the sensor and mobile end devices. The bottom line is that the IntelliSens app has proven itself an affordable alternative to current TPMS diagnostics devices.

Digital marketing

The Quadriga Hochschule Berlin is one of the leading educational institutions for management and communication in business and politics. Here, managers are prepared for the future challenges of the digital world. For the MIIA, the Hochschule put together a judging panel of digital professionals. It comprises marketing personalities whose focus is the issue of digitalisation. Representatives from the worlds of business and science analyse, discuss and evaluate the submissions for the Marketing Intelligence and Innovation Awards in a total of 24 categories throughout the year. Selected best cases are given the chance to be presented in front of a broad audience at the Marketing Management Congress (MMK) in December 2016. ‚The Congress serves as a meeting place for marketing pioneers to discuss and develop important trends, techniques and underlying currents in digital marketing. We would therefore be pleased to be given the opportunity to once again present our app there‘, says Slawomir Potrykus, looking optimistically to the future.

Tyre pressure monitoring systems by Huf – for car manufacturers across the world

Huf develops and produces tyre pressure monitoring systems (TPMS) for renowned car manufacturers across the world: Audi, Aston Martin, BMW, Bentley, Bugatti, Ferrari, Lamborghini, Maserati, Mercedes-Benz, Mercedes Truck, Mini, Novabus, Porsche, Prevost, SsangYong, Volkswagen, Volvo Truck, to name but a few. In addition to several original replacement sensors, Huf also offers the universal sensor IntelliSens for the replacement part market; this has the best vehicle coverage on the market and is the quickest to install sensor thanks to its unique concept. A variety of valves, accessories and tools complete the offer. With the new IntelliSens app, sensors are now simpler and quicker to deal with in terms of diagnostics and configuration.

The advantages of the new IntelliSens app for workshops

-Automatic updates for new vehicle models
-Simple and intuitive operation
-Covers all current OE sensors
-Time savings due to quick reading of data
-Works with Huf IntelliSens and other universal sensors
-Database with learning process available
-Historic database
-Print out of protocols via WLAN

Huf develops and produces tire pressure monitoring systems (TPMS) for renowned automobile manufacturers all over the world: Audi, Aston Martin, BMW, Bentley, Bugatti, Ferrari, Lamborghini, Maserati, Mercedes Truck, Mini, Novabus, Porsche, Prevost, SsangYong, Volkswagen, and Volvo Truck, just to name a few.
In addition to offering original replacement sensors for the replacement parts market, Huf also offers the IntelliSens universal sensor, which has the best vehicle coverage in the market and can be installed faster than any other sensor due to its unique concept. Numerous valves, accessories, and tools from ATEQ and Bartec round off our product range. With the new IntelliSens app, tire pressure monitoring systems (TPMS) can now be diagnosed and configured even faster and easier.

Kontakt
Huf Hülsbeck & Fürst GmbH & Co. KG
Dipl. Oec. Ute J. Hoppe
Steegerstr. 17
42551 Velbert
+ (0)2051/ 272 572
ute.hoppe@huf-group.com
www.huf-group.com