Category Archives: Advertising Marketing Consulting Market Research

Advertising Marketing Consulting Market Research

Bootcamp for tourists-Viral Marketing campaign for ERGO (ERV)

Bootcamp for tourists-Viral Marketing campaign for ERGO (ERV)

Along with the Viral Marketing Agency dot-gruppe from Berlin, the European Travel Insurance Company (ERV) from Munich tries new creative ways of advertising. With a Viral Video Production, Video Seeding and Social Media- and Blog Marketing a lot of potential customers could be effectively reached.

Travel insurance provide to consumers a quite useful, but not necessarily a particularly interesting or even viral topic. The ERV (member of the ERGO Insurance group) therefore wants to present their products and offers through a funny Viral Video Production plus subsequent Viral Marketing and optimal seeding. As long-time experts of Viral Marketing, Video Seeding , Social Media- and Blog Marketing, the ERV has turned deliberately to the dot-gruppe .

As part of a Viral Video Production, the dot-gruppe produced several spots . These Videos show in an ironic way, how uncomfortable traveling can be without adequate insurance coverage. In addition to the Viral Video Production, the dot-gruppe is also responsible for the entire Viral Marketing and Video Seeding campaign. This includes the comprehensive consultation, the creation of the whole creative concept and the design and creation of a landingpage with targeted Call-to -Action. The hole subsequent strategic dissemination and Video Seeding of the Bootcamp-campaign is undertaken by the Viral Marketing Agency from Berlin.

Due to the matching issue and the convincing quality of the Viral Video Production, a number of leading german Travel-Blogs could be convinced for a cooperation. By means of a thematically contribution and the viral spread of the Bootcamp Videos by these leading Blogs, the offering of the ERV can thus be spread in an authentic and highly convincing way. This is further accompanied by a series of parallel Social Media Marketing activities. Among others these consist of targeted posts in the most relevant Facebook-groups and Google+-communities with the subject of travel, holiday and vacation, as well as the effective Video Seeding via the Social Media channels (Facebook , Twitter, Google+ ) of the Travel-Blogs.

Thanks to the extensive network of the dot-gruppe and years of experience in the Viral Video Production, Viral Marketing, Video Seeding and Social Media- and Blog Marketing, the ERV benefits from an effective, accurate targeted and wide-reaching viral spread of the Bootcamp-Videos and the related insurance proposal. Thus, the ERV can present their products on new channels and reach potential new customers through innovative ways. The dot-gruppe is therefore pleased to fully met the goals and desires of the ERV.

The dot-gruppe is a leading company in the field of Social Media and Viral Marketing and on the market for over 11 years. The service spectrum ranges from the Viral Video production, Video Seeding, YouTube Promotion, Guerrilla Marketing, Social Media and Blog Marketing. The customers of the dot-gruppe include internationally known brands in the Consumer Goods , Tourism and Charity. Campaigns of the dot-gruppe were nominated at the Cannes International Advertising Festival and the New York Advertising Festival.

Kontakt
dot-gruppe
Stephan Longin
Erkelenzdamm 59/61
10999 Berlin
+49.30.46776620
pr@dot-gruppe.com
http://www.dot-gruppe.com

Pressekontakt:
dot-gruppe/dot-films gmbh
Benjamin Müller
Erkelenzdamm 59/61
10999 Berlin (Germany)
+49.30.46776620
pr@dot-gruppe.com
http://www.dot-gruppe.com

Advertising Marketing Consulting Market Research

Freebananas for everyone – Seeding campaign for App-Developer myvukee

Freebananas for everyone - Seeding campaign for App-Developer myvukee

freebanana voucher-code

With a comprehensive seeding campaign by the Viral Marketing Agency dot-gruppe, myvukee ensures a successful viral spread of his photo-Apps. With comprehensive Blog Marketing and Social Media Marketing the „freebanana“ Code is distributed directly to the desired target groups.

Berlin, 14.01.2014 . Due to the strong competition of comparable photo service providers and the vast amount of mobile applications, the international App-developers myvukee.com turned to the Viral Marketing Agency dot-gruppe . The goal is a viral spread of a free action towards the specific target groups through Blog Marketing and Social Media Marketing. Since the download of the appropriate Multi-App by myvukee is necessary, the effective dissemination will be ensured. This makes it possible for myvukee to effectively stand out from its competitors and to benefit from the viral distribution of their Apps.

The Berlin experts of Viral Marketing uses the broad spectrum of Social Media Marketing and Blog Marketing. They targeted the placement on relevant and established Tech-, Mobile- and App-Blogs. In addition, individual posts are set at the largest and most thematically appropriate Facebook groups and Google+ communities. Another key measure is the positioning on large Bargain-Sites. All of these measures are supported by parallel Social Media Posts on the respective Facebook, Twitter and Google+ channels of these Blogs and Websites.

Because of these Viral Marketing activities, the dot-gruppe succeeded by helping myvukee in the significant viral distribution of their voucher campaign and increase the visibility of the corresponding photo-App effectively. This has been achieved through a mix of coordinated and strategically designed Social Media Marketing and Blog Marketing efforts. As a Viral Marketing Agency the dot-gruppe could thus fulfill the requirements and wishes of myvukee. Through effective Blog Marketing and Social Media Marketing all objectives and goals could be fully achieved.

Bildrechte: vukee GmbH & Co. KG

The dot-gruppe is a leading company in the field of Social Media and Viral Marketing and on the market for over 11 years. The service spectrum ranges from the Viral Video production, Video Seeding, YouTube Promotion, Guerrilla Marketing, Social Media and Blog Marketing. The customers of the dot-gruppe include internationally known brands in the Consumer Goods , Tourism and Charity. Campaigns of the dot-gruppe were nominated at the Cannes International Advertising Festival and the New York Advertising Festival.

Kontakt
dot-gruppe
Stephan Longin
Erkelenzdamm 59/61
10999 Berlin
+49.30.46776620
pr@dot-gruppe.com
http://www.dot-gruppe.com

Pressekontakt:
dot-gruppe/dot-films gmbh
Benjamin Müller
Erkelenzdamm 59/61
10999 Berlin (Germany)
+49.30.46776620
pr@dot-gruppe.com
http://www.dot-gruppe.com

Advertising Marketing Consulting Market Research

The X-GLOO Event Tent Conquers New Continents

The X-GLOO Event Tent Conquers New Continents

Skywalk continues to build upon its international dealer network and is now present in India, Russia, and South Africa

Skywalk, the tent manufacturer from the Chiemgau region of Southern Germany, continues the worldwide expansion of its dealer network. Within the framework of its international distribution policy, Skywalk has brought three new dealers on board for the inflatable X-GLOO Tent System. The new partners will immediately be responsible for marketing the 4m x 4m, 5m x 5m, 6m x 6m and 8m x 8m sized lightweight tents in Russia, India and South Africa. Thus, the X-GLOO Event Tent is now represented on all of the continents!

The trendy X-GLOO tent with the extraordinary visual appearance is now available from radtrax Outdoor: „We are proud to be a part of the X-GLOO Team and we are convinced that this chic allrounder will quickly establish itself on the South African scene,“ says Paul van der Riet of radtrax Outdoor South Africa. „With the easy handling and light weight, the X-GLOO is perfect for the outdoors and completes our bikeparkitect perfectly!“ The X-GLOO Tent can be quickly inflated with air and stands securely on any surface.

In India, Trifecta Design LLP is taking over the marketing of the flexible tent system: „We look forward to working together with the X-GLOO Team“ according to Samay Mehta, Partner at Trifecta Design. „The X-GLOO is not just an event tent, but more of a „modular system“: Thanks to the clever functionality and wide accessory range you can put a whole tent city together in no time at all – impressive!“

ASK, the new dealer located in Moscow, Russia, is excited about the X-GLOO: „The combination of the elegant aerodynamic design and the limitless branding options make the X-GLOO an attention-getting eyecatcher“, says Wladimir Ivanov, from the ASK-Group LLC. „All of this makes the X-GLOO a sophisticated promotional tool for the marketing branch!“

Additional functional accessories such as the X-Relax seating or the LED Lighting Kit complete the X-GLOO product range.

You can find additional information as well as pictures at www.x-gloo.com.

skywalk GmbH & Co. KG, composed of three divisions: skywalk, FLYSURFER and X-GLOO, was founded in 2001 and in the meantime has become a trendsetter in the development of paragliders, surfkites and tent construction. X-GLOO develops and distributes the modular Event Tent System, an aerodynamically formed, inflatable lightweight tent with accessories, highly suited for promotions, events or as innovative tradeshow stand indoors or outdoors. The high-tech materials used by the tent manufacturer allow for use in any weather or on any surface and can be designed according to corporate design guidelines. The success of this company is based upon year-long experience in aviation with regard to material selection as well as function design. Diverse patents, utility patents and awards, such as the reddot design award for the X-GLOO, have been born out of the creative spirit of the company. In the meantime, a 40-member team of skilled personnel is the result of continued growth and worldwide sales in the millions.
Additional info and images can be found at: www.skywalk.org

Kontakt
skywalk GmbH & CO KG
Everhard Uphoff
Windeckstr. 4
83250 Marquartstein
08641 694860
everhard.uphoff@x-gloo.com
http://www.x-gloo.com

Pressekontakt:
Skywalk GmbH & CO. KG
Everhard Uphoff
Windeckstr. 4
83250 Marquartstein
015142621669
everhard.uphoff@x-gloo.com
http://www.x-gloo.com

Advertising Marketing Consulting Market Research

Johann-Hinrich Nagel Appointed CEO of CPM Germany

Johann-Hinrich Nagel Appointed CEO of CPM Germany

Johann-Hinrich Nagel, Foto: CPM

Frankfurt/ B. Homburg. CPM International is delighted to announce the appointment of Johann-Hinrich Nagel as Chief Executive Officer of CPM Germany. Johann brings a wealth of new experience to CPM having been the Sales Director or General Manager of a number of blue chip organizations, having worked in the service sector with Nielsen and most recently having been the Managing Partner of the Consumer Goods division of the Marketing Corporation.

Johann will be joining CPM to build on the work that has been done by Lutz Wegmann, the current CEO of CPM D/A/CH who will become Chairman of CPM D/A/CH. Lutz is a 30 year veteran of CPM and we are delighted he will continue to play an important role guiding the business in the region and working on other strategic European projects.

Mike Hughes, Chief Executive Officer of CPM Europe commented:
„I would like to welcome Johann to our organization and to say how excited I am about the skills and experience he brings to our German business and the value he can add to our clients. I would also like to thank Lutz for all that he has achieved whilst leading CPM Germany – I am convinced the combined skills and experience of Johann and Lutz will build and strengthen our leadership position in the German market“.

CPM Germany is one of the leading field-marketing agencies in the German market, driving growth for a wide variety of blue chip clients. The German office belongs to the global CPM group that assists its clients in achieving their goals at POS and POI with sales services, personal promotions, POS merchandising services, auditing and customer care solutions.

About CPM
CPM is a global market leader in field-marketing. CPM assists its clients in achieving their goals at POS and POI. The company specialises in short-term and long-term sales services, POS merchandising, personal promotions, auditing and customer care solutions. CPM works for companies from a wide range of industries and of any size – from SMEs to multinationals. CPM (www.cpm-int.com) is a subsidiary of Diversified Agency Services, a division of Omnicom Group Inc.

About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com), manages Omnicom’s holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.

About Omnicom Group Inc.
Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

Kontakt:
CPM Germany GmbH
Rüdiger Vaelske
Im Atzelnest 5
61352 Bad Homburg v.d.H.
+496172805325
ruediger.vaelske@de.cpm-int.com
http://www.de.cpm-int.com

Advertising Marketing Consulting Market Research

Vladan Petrovic is designing the most expensive t-shirt of the world

Vladan Petrovic is designing the most expensive t-shirt of the world

Muster

New business idea conquers the internet

No he is not a famous designer, but the founder of an internet project which can be found at www.themilliondollartshirt.com

In order to finance future projects the founder went with his idea online which offers Pixels for sale on a virtual t-shirt.
The t-shirt is divided into 500.000 pixels where the purchaser can choose between the front and backside of it and upload a desired image and a link.
To place a image is needed to buy a minimum of 100 pixels which costs 200 dollars.
Once the whole space is sold out which is one million dollar worth, all images will be printed on real t-shirts.
Purchaser who buy pixels are automatically Sponsors for future projects and their images will be redirected to it.

Innovative ideas

Kontakt:
themilliondollartshirt
Vladan Petrovic
Dieselgasse 11-17
1100 Wien
+4369919000111
office@themilliondollartshirt.com
http://www.themilliondollartshirt.com

Advertising Marketing Consulting Market Research

U.S. CET Corporation Receives 2013 Best of Naples Award!

U.S. CET Corporation Receives 2013 Best of Naples Award!

NAPLES October 2, 2013 – U.S. CET Corporation has been selected for the 2013 Best of Naples Award in the Business Consultants category by the Naples Award Program.

Each year, the Naples Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Naples area a great place to live, work and play.Various sources of information were gathered and analyzed to choose the winners in each category. The 2013 NaplesAward Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Naples Award Program and data provided by third parties.

read more

Die US CET Corporation ist ein internationaler Dienstleister der sich seit 2007 u.a. auf die Firmengründung USA sowie den Aufbau einer Geschäfts-repräsentanz in den USA, insbesondere im US-Bundesstaat Florida spezialisiert hat.

Im Rahmen des Aufbaues einer Geschäftsrepräsentanz in den USA ermöglichen wir es international orientierten Kunden/Unternehmen mit überschaubarem Zeit- und Geldaufwand auf dem amerikanischen Markt Fuß zu fassen, ohne ein Büro mit eigenem Personal einrichten zu müssen.

Bildrechte: MYUSCORP

Kontakt:
U.S. CET Corporation
Leonhard W.J. Becker
P.O. Box 8865
34101 Naples, FL (USA)
+1(800)881-5739 Ext.6
pressestelle@uscet.com
http://uscet.com/presse.php

Advertising Marketing Consulting Market Research

„An Innovator“s Guide to E-Mail Marketing“: new eBook on the impact of personalization

"An Innovator"s Guide to E-Mail Marketing": new eBook on the impact of personalization

Free eBook www.onetosmile.com

One to Smile has just published the world’s first eBook on text-in-image personalization called, „An innovator’s guide to e-mail marketing – surprising strategies that take personalization to the next level.“

Berlin, October 2013. One to Smile“s free eBook, „An innovator“s guide to e-mail marketing“, reveals how to effectively get more attention, increase your response and conversion rates AND make people feel good at the same time. Text-in-image personalization, or as One to Smile calls it, „SMiP“ – Short Message in Picture, also results in more customer satisfaction, greater customer loyalty, and can increase the bottom line, one message at a time.

To learn more and download a free copy, simply click the following link:
http://www.onetosmile.com/free_stuff/ebook/

Our eBook features:

– Our top tips on how to optimize your e-mail and newsletter campaigns
– 9 inspirational examples to SMiP – Short Message in Picture – your newsletters and e-mailings
– White papers and case studies that prove SMiP brings results
– Supporting research about how and why SMiP has such a strong impact
– A visual guide to personalization 2.0

More about One to Smile:

One to Smile is the innovation leader in integrating names and messages into images for B2B as well as B2C use. When you discover your name embedded in a captivating image, the information goes directly to the core parts of your brain, affecting decision-making as well as emotions. This makes SMiP a highly effective communication tool, leading to higher customer response, engagement, and conversion rates.

One to Smile is the market leader in the use of text-in-image-personalization – SMiP – in newsletters in particular. One to Smile is market leader and is already working with the leading email marketing companies in Germany and is also currently developing international partnerships.

In addition to e-mail marketing add-ons, One to Smile offers solutions in the areas of online advertising & social media marketing (displays and apps), viral marketing, landing pages and coupons, web games, and one- to- one cross-media campaigns.
The simple integration of One to Smile“s SMiPs with existing systems and easy adaptation to customer-specific requirements is the particular strength of this innovative company. Over 1,000 SMiP-ready designs are already available. At the customer“s request, new motifs can also be designed and prepared for personalization.

More information can be found on the One to Smile homepage at www.onetosmile.com/en .

„Personalize for impact“ One to Smile steigert die Kundenbindung und -gewinnung von Unternehmen durch das Einbinden von Namen und personalisierten Botschaften in Werbe- und Bildmotive (Bildpersonalisierung).
One to Smile ist Innovationsführer in der Anwendung von Bild- und Massen-Personalisierung.

Kontakt:
One to Smile GmbH
Meike Müller
Saarbrücker Str. 19
10405 Berlin
030 3406097-50
presse@onetosmile.com
http://www.onetosmile.com

Advertising Marketing Consulting Market Research

ARCHITECT@WORK – Lindner Group is participating

This year Lindner is presenting its innovations at the ARCHITECT@WORK again. The ARCHITECT@WORK is a worldwide known and successful fair which gives companies the opportunity to present their new products.

This year Lindner is presenting its innovations at the ARCHITECT@WORK again. The ARCHITECT@WORK is a worldwide known and successful fair which gives companies the opportunity to present their new products.

The fair takes place in different cities all around the world. The exhibitioners present innovative products, materials and applications to the professional audience. The exhibited products are valued by a professional jury of architects and interior architects. This is what makes the fair unique. The organisers of the fair are going to keep an eye on the balance between the different groups of products.

The exhibitioners are producers, importers and national distributers of roof, facades and outdoor manufacturing, inside manufacturing, wall, ceiling and floor covering. The fair is a good opportunity for companies to get in touch with important architects. Professionals inform the visitors about the new products. Architects, engineer companies, designers, professional planners and interior designers will be among the target group.

In addition, the schedule is going to include workshops, various other exhibitions as well as award ceremonies. The visitors which are going to the workshops have the chance to exchange their experiences and to get to know a lot about the new products.
In Germany the fair takes place in three different cities. On October the 23rd and 24th for the first time in Berlin, on the exhibition centre of „Station Berlin“, on December the 3rd and 4th in Stuttgart on the exhibition centre Stuttgart and on December the 4th and 5th in Düsseldorf on the exhibition centre Düsseldorf.

Lindner takes part in Berlin and in Düsseldorf this year. Two booths in each city will represent our company. One is going to present the niche door from the division wall and the other is presenting a product from the division ceiling systems. We hope to find great architects and public authority sponsors between our interested parties like last year. We like to give them an understanding of our company.

For further information please visit www.architectatwork.de or www.Lindner-Group.com

Lindner – Bauen mit neuen Lösungen.

Die Lindner Group ist Europas führender Spezialist für Innenausbau, Fassadenbau und Isoliertechnik.

Gegründet 1965 im niederbayerischen Arnstorf, erbringen wir über ein internationales Netzwerk mit einer heute einzigartigen Leistungskette „Konzepte-Produkte-Service“ komplette, maßgeschneiderte Baulösungen für unsere Kunden.

Als verantwortungsbewusstes, innovatives Familienunternehmen legen wir besonderen Wert auf eine nachhaltige Entwicklung und setzen in der Produktion und auf den Baustellen weltweit auf zukunftsorientiertes Energiemanagement und angewandten Umweltschutz.

Kontakt:
Lindner Group
Ingo Bofinger
Bahnhofstr. 29
94424 Arnstorf
49 (0)8723/20-27 58
Ingo.Bofinger@Lindner-Group.com
http://www.Lindner-Group.com

Advertising Marketing Consulting Market Research

fahr(t)raum Under the X-GLOO Tent

fahr(t)raum Under the X-GLOO Tent

Oldtimer presentation under the 5×5 X-GLOO at the Gaisberg Race for historic cars in Salzburg

Marquartstein, 20. June 2013 – The new fahr(t)raum Museum owned by family Piech-Nordhoff in Mattsee near Salzburg presented Ferdinand Porsche’s first race car under the trendy X-GLOO Event Tent: Within the framework of this year’s Gaisberg Race in Salzburg, the legendary Oldtimer was displayed under an eye-catching 5×5 X-GLOO.

„We were searching for something special for the presentation of our one-of-a-kind race cars. After all, Ferdinand Porsche made history with this race car when he won the Prinz-Heinrich-Fahrt in 1910 „, recounts Roland Aigner MBA, Manager of the advising communication agency COCO of Salzburg, „The chic X-GLOO tent impressed us with design as well as clever functionality!“
The fahr(t)raum Museum chose a white X-GLOO with Canopy and Canopy Banner. „Our client was especially impressed by the many branding options of our tent system“ says Erich Grossar of GROSSAR innovative products in Austria. „The Canopy Banner was digitally printed with the museum logo to make it even more eye-catching!“ The lightweight tent can be personalized according to CI-guidelines on the roof, canopy, canopy banner, side walls or tubes. The sky is the limit as far as creativity is concerned, making the X-GLOO an image carrier par excellence.

The X-GLOO Event Tent impresses thanks to its extraordinary igloo-like appearance and quick setup: by just 1-2 people – according to tent size – inflated in just minutes with air, it stands securely on asphalt, sand, grass, water or snow. Thanks to the robust yet still lightweight material, the lightweight tent is highly suited for indoor- and outdoor use: The X-GLOO is water-resistant and wind-stable, offers UV protection and fulfills the B1/CPAI-84-fire protection norm.

The X-GLOO can be quickly closed by zipping on the wall elements: Entrance Wall, Window Wall, simple Side Wall or Half Wall. You can also combine X-GLOOs, even of different sizes, by zipping on the Tunnel element.E The premium tent is available in sizes 4×4, 5×5, 6×6 and 8×8 meters and offers numerous functional accessories such as the X-Relax Seating, the LED-Light Set or the recently developed Water Ballast Barrels.

You can find further information as well as pictures at: www.x-gloo.com.

skywalk GmbH & Co. KG, composed of three divisions: skywalk, FLYSURFER and X-GLOO, was founded in 2001 and in the meantime has become a trendsetter in the development of paragliders, surfkites and tent construction. X-GLOO develops and distributes the modular Event Tent System, an aerodynamically formed, inflatable lightweight tent with accessories, highly suited for promotions, events or as innovative tradeshow stand indoors or outdoors. The high-tech materials used by the tent manufacturer allow for use in any weather or on any surface and can be designed according to corporate design guidelines. The success of this company is based upon year-long experience in aviation with regard to material selection as well as function design. Diverse patents, utility patents and awards, such as the reddot design award for the X-GLOO, have been born out of the creative spirit of the company. In the meantime, a 40-member team of skilled personnel is the result of continued growth and worldwide sales in the millions.
Additional info and images can be found at: www.skywalk.org

Kontakt
skywalk GmbH & CO KG
Everhard Uphoff
Windeckstr. 4
83250 Marquartstein
08641 694860
everhard.uphoff@x-gloo.com
http://www.x-gloo.com

Pressekontakt:
Skywalk GmbH & CO. KG
Everhard Uphoff
Windeckstr. 4
83250 Marquartstein
015142621669
everhard.uphoff@x-gloo.com
http://www.x-gloo.com

Advertising Marketing Consulting Market Research

From mass customization to ego engineering

From mass customization to ego engineering

US American craft beers in beverage cans

Ball Packaging Europe supports Canadean International Beer Strategy Conference from 14-15 May in Prague

Many craft beer brewers have already discovered the versatile advantages of beverage cans. By excluding oxygen and light, the can guarantees that these sophisticated beers can be enjoyed to the full. And the all-over printability of the packaging format offers plenty of surface area for creative designs, enabling micro breweries to grab attention in the highly competitive beer market.
With his speech „From mass customization to ego engineering: Packaging is about the people who use it“ at the Canadean International Beer Strategy Conference in Prague, Antti Laakkonen, Business Manager Alcoholic Beverages at Ball Europe GmbH, will be providing examples of how to attract attention of the consumers and create unique promotions with interactive cans. And what“s more: participants of the conference can test the quality of craft beer in cans.

„The can not only protects the quality of the product inside, but also allows brands to communicate with the consumer in a great way,“ says Antti Laakkonen. Benefiting from the 360-degree brand billboard beverage cans offer, every craft beer has its own exceptional design to promote the individuality of the product. Ball“s new DynamarkTM printing technology takes this characteristic to another level. It enables up to 24 different monochromatic graphic elements to be added to a defined vacant area of the basic design. Thus, logos, icons or individualized messages can be incorporated into the can appearance.

„Innovations like Dynamark allow customers to create unique promotions, thus enabling them to respond to trends such as individualization, personalization, increased choice, self-ness,“ Antti Laakkonen explains. „It makes packaging more effective at the point of sale. The interactive can takes that a step further by activating the consumer at the POS, giving them an incentive to consume. And the interactive can also provides the ideal vehicle for recommendation marketing.“

Exceptional packaging for exceptional products
Beverage cans guarantee the taste integrity of sophisticated craft beer products, protecting the beer from both oxygen and light, keeping the CO2 level constant, and allowing rapid chilling. In the USA, Ball has become the leading supplier of cans for craft beer brewers. Among the many trendsetters on the American craft beer scene, independent breweries such as Sierra Nevada Brewing Co., Avery Brewing Company and Oskar Blues Brewery have each placed their faith in beverage cans from Ball. Latest entry: Founders Brewing Co. will, this summer, be offering its seasonal „All Day IPA“ for the first time ever in cans from Ball Corporation.

Canned beer tasting at the Canadean Beer Conference
Participants of the Canadean International Beer Strategy Conference will have an opportunity to test the quality of craft beer in cans. Beer sommelier Fritz Wülfing, who is an expert for craft beer in cans, will present some examples such as „Sierra Nevada Pale Ale,“ „Joe“s Premium American Pilsner,“ and also „Dale“s Pale Ale,“ an award-winning American pale ale from Oscar Blues Brewery.

The beer tasting starts on Tuesday, May 14, at 9 pm in the Diplomat Hotel in Prague prior to the awards dinner.

For printable photo material just click on this link…

Ball Packaging Europe
Ball Packaging Europe is one of the leading producers of beverage cans in Europe, headquartered in Zurich, Switzerland. Ball Packaging Europe employs 2,800 people and has 12 production locations in Germany, France, the Netherlands, Poland, Serbia, and the United Kingdom. The company is a subsidiary of Ball Corporation, which manufactures high-quality metal packaging for beverage, food and household products, and also provides aerospace and other technologies and services, primarily to the U.S. Government. Ball Corporation and its subsidiaries employ approximately 15,000 people worldwide and reported 2012 sales of more than US$8.7 billion.

Forward-Looking Statements
This release contains „forward-looking“ statements concerning future events and financial performance. Words such as „expects,“ „anticipates,“ „estimates“ and similar expressions are intended to identify forward-looking statements. Such statements are subject to risks and uncertainties which could cause actual results to differ materially from those expressed or implied. The company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. Key risks and uncertainties are summarized in filings with the Securities and Exchange Commission, including Exhibit 99.2 in our Form 10-K, which are available on our website and at www.sec.gov. Factors that might affect our packaging segments include fluctuation in product demand and preferences; availability and cost of raw materials; competitive packaging availability, pricing and substitution; changes in climate and weather; crop yields; competitive activity; failure to achieve anticipated productivity improvements or production cost reductions; mandatory deposit or other restrictive packaging laws; changes in major customer or supplier contracts or loss of a major customer or supplier; political instability and sanctions; and changes in foreign exchange rates or tax rates. Factors that might affect our aerospace segment include: funding, authorization, availability and returns of government and commercial contracts; and delays, extensions and technical uncertainties affecting segment contracts. Factors that might affect the company as a whole include those listed plus: accounting changes; changes in senior management; the recent global recession and its effects on liquidity, credit risk, asset values and the economy; successful or unsuccessful acquisitions; regulatory action or laws including tax, environmental, health and workplace safety, including U.S. FDA and other actions affecting products filled in our containers, or chemicals or substances used in raw materials or in the manufacturing process; governmental investigations; technological developments and innovations; goodwill impairment; antitrust, patent and other litigation; strikes; labor cost changes; rates of return projected and earned on assets of the company“s defined benefit retirement plans; pension changes; uncertainties surrounding the U.S. government budget and debt limit; reduced cash flow; interest rates affecting our debt; and changes to unaudited results due to statutory audits or other effects.

Kontakt:
Ball Packaging Europe
Sylvia Blömker
Kaiserswerther Str. 115
40880 Ratingen
02102-130451
Sylvia.Bloemker@ball.com
http://www.ball-europe.com